A top-performing professional with a degree in Marketing and over 18 years of experience in the retail/grocery industry, 10 of which have been in advertising. Inquisitive marketing and advertising leader who is self-motivated in identifying key underlying needs while providing proactive, creative solutions. Proven outside-the-box thinker that thrives in deadline-driven environments with excellent team building skills.
Skills
Excellent ability to communicate & influence
Service Mentality
Build Relationships
Adaptability
Drive for Results
Strategy
Decision Making
Organization
Trust & Creditably
Client-focused
Results-oriented
Contract negotiation/review/drafting
Quick learner
Microsoft Office
Experience
02/2010 to Current
ADVERTISING ACCOUNT MANAGERMobile Posse – Austin, TX,
Provide proactive, strategic marketing and advertising solutions that are tailored to the client's needs and current trends.
Managed and executed all aspects of marketing and advertising campaigns for a variety of clients, including but not limited to TV, radio, OOH, digital OOH, print ads, social media, paid digital media, direct mail programs, promotional literature, and POS.
Clients: pharmacy, corporate health & wellness initiatives, kids' marketing program: H-E-Buddy, convenient stores & fuel stations, own brand product launches, corporate in-store selling events, new store grand openings, corporate sponsorship's, beer & wine, food service & floral businesses.
Create competitive analysis and tailored marketing and advertising campaigns for 20+ new store openings in the Houston Division.
Accountable for all campaign budgets.
Comprehend corporate sponsorship contracts, while overseeing the execution.
Portfolio of Sponsorship's:.
Professional: Houston Texans, Houston Dynamo, Houston Astros, San Antonio Spurs, San Antonio Silver Stars, San Antonio Missions, Round Rock Express, Austin Aztex, Austin Toros,.
Collegiate: Texas A&Mmp;M, University of Texas, Texas State, Baylor, Sam Houston State University, Stephen F. Austin.
Miscellaneous: Broadway Across America, Texas Book Festival, Austin Ice Cream Festival, Taste of Home, Wine & Food Week.
Collaborate with the Creative, Production and Traffic departments establishing production timelines, while ensuring projects stay on track/time and on target.
Successfully manage and execute a variety of large campaigns simultaneously, while ensuring messaging by advertising vehicle is accurate and consistent with branding and culture while being done in the most cost-effective way.
Passionate about fostering teamwork, providing outstanding customer service while motivating Creative Team to provide on target creative concepts.
Oversee work done by outside vendors, while establishing and updating production schedules, all the while staying on budget.
Knowledge of marketing to customer trends, demographics, segments, etc.
Ability to set performance expectations and measurement criteria.
Exemplifies a thorough understanding of marketing concepts, i.e. markdowns, seasonal, exit strategies, display locations, etc.
Focused on gaining knowledge and expertise pertaining to all aspects of advertising and promotions as they relate to account management.
Assisted in project development for one or multiple advertising projects including but not limited to media, online, print, out-of-home, and promotional and grass root executions.
Managed the H-E-Buddy Kids' Marketing program, which included quarterly 'scorecards', selection and purchasing of prizes and fulfillment of prizes.
01/2001 to 12/2007
Cashier, Bookkeeper & Administrative Assistant H-E-B Grocery Company: Store Operations – City, STATE,
Multi-tasking skills in order to maintain leverage in a fast-paced environment, while demonstrating excellent interpersonal, and communication skills.
Works to achieve financial goals through monitoring department budget and payroll, increasing sales through merchandising, and leading partners in active selling of Services Co products and services, and preparing work schedules.
Education and Training
Expected in
Bachelor of Business Administration: General Business, Marketing The University of Texas - San Antonio, TX GPA:
Activities and Honors
Nominated for the H-E-B David Ashworth Community Service Award
Certificate of Completion from the Rapport Leadership International School of Leadership Development
Additional Information
Additional work experience and references available upon request
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