Smart Advertising and Promotions Manager skilled in competitor research, strategic marketing and peomotions. Known for effective management and team-building talents. Detail-oriented with expertise in social media advertising.
Successful advertising management professional with proven expertise in account development, team leadership and promotional planning. Diplomatic in negotiating contracts and marketing strategies to balance customer needs and business profit requirements. Skilled at capitalizing on dynamic market conditions.
Experienced in catapulting customer engagement and sales numbers through innovative advertising strategies. Knowledgeable about mobilization and monetization initiatives effective at driving remarkable growth. Attentive to customer needs and industry-specific parameters.
Skills
Creative direction
Event planning
Campaign tracking
Viral trends understanding
Concept promotions
Project organization
Planning and coordination
Relationship development
Communications
Business operations
Problem resolution
Team management
MS Office
Customer service
Inventory management
Experience
Advertising Account Executive, 08/2005 to 12/2019 Daniel Brian – Rochester, MI,
Increased traffic to Rockwall by developing and implementing attention-grabbing plans.
Developed attractive and engaging print and digital ads.
Coordinated with Sales and Parts to plan, build, carry out and measure campaigns.
Contacted customers about account or information issues, alerting clients of changes for excellent customer service.
Worked with media organizations to obtain positive coverage of Motorcycle Sales customer events.
Oversaw production of advertising copy, including preparing scripts, reviewing proofs and editing layouts.
Managed campaign development, creative designs and ad tracking.
Developed and implemented advertising strategies to drive substantial growth in Service and Sales areas.
Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
Created and implemented rules, contracts and revenue-generating plans for each contest or sweepstakes.
Wrote strong advertising copy for use in email blasts, social media posts and online ads.
Devised updates to company online presence, including main business website.
Reviewed advertising copy, design comps and final art to approve work.
Developed relationships with current clients and provided individualized customer service to maintain longevity of accounts.
Strengthened online presence to capitalize on emerging trends.
Researched competitors' offerings to develop advertising campaigns that penetrated new markets.
Drafted and edited interesting press releases for each event, contest or promotion.
Gathered and evaluated promotional data to improve future planning.
Developed presentations and other materials to illustrate campaign performance for use in management meetings.
Negotiated contracts and fees with media professionals to secure pricing.
Accountant, 08/2005 to 12/2019 Amphitheater Public Schools – Tucson, AZ,
Monitored all company costs and presented budget forecasts each quarter.
Supported department staff by performing wide range of clerical and administrative tasks.
Generated profit and loss statements to detail company's revenues and expenses.
Analyzed wills, insurance policies and corporate contracts.
Authored staff expense and reimbursement tracker leveraging data validation to reduce user errors and increase reporting accuracy.
Processed bank reconciliations and financial reports to verify practice of proper due diligence.
Created detailed financial models and applied analytical tools to facilitate variance analysis.
Enhanced operational efficiencies, processing data analysis to further implement best financial practices for client retention.
Reviewed all tax returns prepared by individual departments before approval.
Supported senior leadership by preparing monthly and quarterly financial statements to enhance database accuracies.
Supplied detailed tax documentation needed to submit accurate corporate returns.
Managed movement of over $20000 in funds every week.
Tracked and managed expenditures of $[Amount] annually.
Facilitated month-end close processes, invoicing, journal entries and account reconciliations.
Analyzed costs and revenues to project future trends.
Organized expense reports to track and report expenses on business-related trips.
Supervised employee petty cash drawer, documenting all transactions in [Type] report.
Investigated and resolved billing issues to generate revenues and minimize outstanding debts.
Authored consolidated reports and issued corporate tax returns for firms utilizing accounting software.
Limited financial discrepancies through accurate coordination of accounts payable and accounts receivable.
Streamlined operational efficiencies, using accounting software to record, store and analyze information.
Calculated, prepared and filed payroll taxes for clients.
Secured staff payment traceability, accurately calculating deductions while preparing and processing payroll via Quickbooks.
Restructured and analyzed accounts using Quickbooks to improve budget reporting.
Used advanced software skills to produce high-quality documents, reports and presentations.
Processed payroll, electronic deposits and employee pay adjustments.
Supervised payroll, AP and AR and general ledger activities.
Gathered information and entered data into computer system.
Posted accounts receivable payments made by cash, check or credit card payments.
Completed in-depth analysis of business operations, trends and obligations to complete accurate projections.
Entered payroll data for [Number] employees, maintaining consistency, accuracy and information security.
Reviewed financial statements to determine any discrepancies.
Oversaw full accounting cycle, including compiling and analyzing data, posting and adjusting journal and ledger entries, preparing financial statements and reports and closing books.
Maintained accurate accounts on cash, prepaid credit, fixed assets, accrued expenses and line of credit transactions.
Reconciled monthly bank statements and resolved any discrepancies.
Diminished financial discrepancies, accurately reconciling accounts while reviewing material assets, net worth, liabilities, surplus, income and expense data.
Coordinated and completed month-end closing processes within deadlines.
Assessed accounting accuracy, performing daily cash functions including A/P and A/R tracking, budgeting, payroll transactions, wage allocation, salary expenses, online donations, and bank, credit card and petty cash reconciliations.
Investigated and resolved discrepancies in monthly bank accounts.
Performed comprehensive assessments to determine viability, stability and profitability of clients' business operations.
Developed 30-60-90 day past due report to track monthly defaulted donors.
Supported budget administration with detailed expense analyses and report reviews.
Worked with leadership to prepare operating budgets and facilitate financial planning.
Organized expense reports to track and report expenses on business-related trips.
Supervised employee petty cash drawer, documenting all transactions in [Type] report.
Supervised employee petty cash drawer, documenting all transactions in [Type] report.
Executive Administrative Assistant, 08/2005 to 12/2019 Erik's Bike Shop – Saint Louis Park, MN,
Arranged appropriate travel, visas, agendas, necessary contacts and country information for executive travel.
Scheduled conferences and associated travel arrangements, including hotel, airfare and ground transportation.
Kept executives up to date on changing business information by documenting meetings, tracking documentation and collecting team data.
Controlled and managed document processes by reviewing files, records and critical information to confirm theaccuracy and ensure compliance with company policies and procedures.
Managed external contacts for Sales and kept track of periodic communication needed for priority contacts.
Conducted research to prepare, gather and proof briefing materials, agendas and decks for executive-level meetings.
Created and maintained computer- and paper-based filing and
Collaborated with other administrative team members, human resources and finance department on special projects and events.organization systems for records, reports and documents.
Wrote and distributed executive meeting agendas and minutes to department heads and executive team members.
Updated and implemented administrative and executive support policy changes and monitored effects.
Supervised executive and management calendars while allocating tasks to administrative support team for smooth operational flow.
Managed sensitive information with discretion while providing administrative support to executive teams.
Coordinated meeting and event logistics for senior management, including executives and board of directors.
Designed PowerPoint presentations for monthly divisional meetings with top-level executives.
Created PowerPoint presentations used for business development.
Coordinated executive and senior management vacation, day-to-day meeting and travel schedules.
Education and Training
High School Diploma: , Expected in 05/2001 Rockwall High School - Rockwall, TX, GPA:
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