Advertising Account Executive Resume Example Marshall Radio

ADVERTISING ACCOUNT EXECUTIVE

Professional Summary

I possess expertise in Sales (inside & out), Marketing, Management, Training, Product Development and Account Management. I am seeking to attain an integral administrative role within the Healthcare industry where my skills and knowledge will be challenged and enhanced, while contributing to organizational growth, innovation, and the positive well-being of others.

Education and Training

Master of Science: Health Services Administration2015University of South DakotaVermillion, SD, United States

Health Services Administration

Master of Business Administration: Business AdministrationMay 2003University of South DakotaVermillion, SD, United States

Business Administration

Bachelor of Science: Business AdministrationMay 2002University of South DakotaVermillion, SD, United States

Business Administration

Skill Highlights

Professional Experience

Advertising Account Executive05/2012 to CurrentMarshall RadioMarshall, MN

Responsible for the sales of advertising air time and organizing on/off-site promotional events for clientele across 5 different radio stations broadcasting to Southwest Minnesota and Southeast South Dakota.
Heavily involved in and responsible for all aspects of the client promotional process: Identifying client needs and/or client message.
Development of advertising campaigns & writing advertising copy.
Development and sales of promotional events.
Collaborating with all on-air staff to ensure proper advertising placement & scheduling, as well as to ensure that all revenue goals are reached.
Responsible for existing clientele contract renewal, as well as obtaining additional contract agreements with existing and new clientele to ensure revenue growth.
Increased new clientele revenue by 15% within the first 2 months.
Successfully exceeded all pre-determined revenue goals from first month to present.

Owner03/2012 to CurrentJ.M. Holm, LLC Heartland InkmartMarshall, MN

Management of an online portal that facilitates the ordering and delivery of office supplies to businesses and individuals.
As the owner of Heartland Inkmart, I am responsible for all aspects of the business: Sales and sales presentations.
Client acquisition, retention, and quality control Marketing & promotional campaigns.
Product pricing, budgeting & profitability analysis.
Overall mission & vision.
Became profitable within 6 months.
Maintain a 90% client retention rate.

Advertising Account Executive01/2012 to 05/2012Marshall Independent NewspaperMarshall, MN

Responsible for selling newspaper advertising space to clientele within a fifty mile radius of Marshall, MN.
Increased new clientele revenue by 20% within the first month.
Successfully exceeded all pre-determined revenue goals every month.

Territory Manager08/2009 to 11/2011Applied UnderwritersOmaha, NE

Responsible for managing a territory of over 400 independent insurance agencies to ensure a constant flow of new business submissions resulting in clientele and revenue growth while mentoring and training a class of 6 individuals in preparation for their roles as either a Business Development Representatives or Account Manager.
Successfully trained and mentored 6 individuals to become top performers.
Presentation of product and service offerings in person and via conference call.
Collaboration with senior management and outside contacts to develop competitive pricing models and differentiated product and service offerings.
Successfully negotiated and implemented differentiated agency commission plans resulting in increased client retention rates for the organization.
Consistently maintained a position within the top 5 of the top performing Territory Managers among a force of 10 individuals in the same position.
Responsible for securing in excess of $3 million in premium revenue and over $1 million in services revenue while in position.

Solution Advisor02/2008 to 08/2009People Services CenterOmaha, NE

Responsible for securing consulting, staffing, and software sales revenue as well as acting as co-project manager on various information technology/business intelligence consulting projects.
Cold calling & networking.
Collaboration with Director and C-level executives to identify and develop plans to meet organizational needs.
Delivered consulting and software presentations to large groups in targeted sales seminars (SAP & Business Objects) Acted as co-project manager on various information technology and business intelligence consulting projects.
Successfully established People Services Center as a trusted advisor in the states of Nebraska, Colorado, & Utah.
Secured in excess of $500K in consulting revenue from new customers within the first 6 months of employment.
Secured in excess of $800K in software sales revenue and in excess of $900K in consulting revenue during employment.

Senior Business Development Representative04/2005 to 02/2008Applied UnderwritersOmaha, NE

Responsible for product and services sales as well as establishing Applied Underwriters as a valued, A-rated insurance carrier and service provider in 11 new states (AL, AR, CA, GA, MS, NC, NJ, NY, PA, VA,).
Cold calling & networking Played a key role in developing a book of "Dead Leads" into revenue generating customers which resulted in the development of a sales department being established in Omaha, NE.
Mentored 4 Junior Business development Representatives to ensure future success and assisted them in obtaining commitment from prospective customers.
Consistently maintained a position within the top 5 of the top performing Senior Business Development Representatives among a force of 24 in the same position.
Responsible for securing in excess of $1.5 million in premium revenue and over $500K in services revenue while in position.

Account Manager10/2003 to 04/2005Applied UnderwritersOmaha, NE

Responsible for managing existing accounts to provide customer service and to ensure proper assimilation into Applied Underwriters' system and adhesion to previously agreed upon contract terms.
Collaboration with new clients and internal payroll processing team of 6 to ensure a smooth transition in utilizing Applied Underwriters' products & services (Workers' Compensation Insurance, Payroll Processing, Payroll Tax Handling, & Human Resources).
Supervised a payroll processing team of 6 to ensure correct and timely processing of client payroll and payroll taxes.
Collaboration with management and clients to identify any up-sell opportunities and/or red flag issues.
Played an integral role in establishing contact procedures guidelines and documentation checklist for new clients.
Maintained a client conversion and retention rate of over 90% during the course of this position.

Professional Affiliations

Student Associate of the American College of Healthcare Executives (ACHE)

Skills

advertising, advertising copy, AR, agency, book, broadcasting, budgeting, Business development, business intelligence, Business Objects, C, Cold calling, competitive, CA, consulting, conversion, clientele, Client, clients, customer service, delivery, documentation, senior management, Human Resources, information technology, Insurance, Director, managing, Marketing, mentoring, office, networking, newspaper, organizing, organizational, Payroll, Payroll Processing, presentations, pricing, quality control, radio, selling, Sales, SAP, scheduling, seminars, staffing, Tax, taxes, vision

Resume Overview

Companies Worked For:

Marshall Radio
J.M. Holm, LLC Heartland Inkmart
Marshall Independent Newspaper
Applied Underwriters
People Services Center

School Attended

University of South Dakota

Job Titles Held:

Advertising Account Executive
Owner
Territory Manager
Solution Advisor
Senior Business Development Representative
Account Manager

Degrees

Master of Science : Health Services Administration 2015
Master of Business Administration : Business Administration May 2003
Bachelor of Science : Business Administration May 2002

Advertising Account Executive Resume Example

Resume Score: 90%

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