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Acquisition & Partnership Marketing Principal Resume Example

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ACQUISITION & PARTNERSHIP MARKETING PRINCIPAL
Professional Summary

Talented marketing executive skilled at cultivating high-performance teams, improving client relations and maximizing results. Offering 10+ years in marketing, advertising, partnership development, and marketing strategy deployment.

Skills
  • Account/Project/Partnership Management
  • Marketing Strategy Planning & Analysis
  • Contract Negotiations & Sales
  • Digital Marketing
  • Cost Management & Budgeting
  • Team Leadership

Work History
  • Acquisition & Partnership Marketing Principal
  • Endura Products
  • Stokesdale , NC
  • June 2017 to Current
  • Managed and deepened key merchant partnerships to drive company and partner KPIs through strategic marketing campaigns and unique customer journeys (Lead on Walmart, Sam's Club, Google, Facebook).
  • Explored and delivered growth opportunities promoting cross border spend activity for Discover Card.
  • Served as enterprise-wide partner liaison between Facebook, Google and all DFS media teams to drive media efficiency and enhanced partnership collaboration.
  • Developed, tracked, and presented analytics reports, internal KPIs in collaboration with analytics teams to C-suite.
  • Managed risk, operational and economic viability assessments for proposed programs.
  • Developed and delivered product plans and go-to-market strategies to align with goals.
  • Managed all aspects of merchant partner programs from contract negotiation and campaign strategy, to creative development, audience targeting, and campaign deployment/analysis.
  • Led strategy for driving new Discover Card acquisitions for all product lines equaling 20% YOY growth.
  • Managed $100MM marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
  • Drove digital and enterprise collaboration across functional and product teams, focusing on delivery and continuous process improvement.
  • Marketing Director
  • Ascensus
  • Salt Lake City , UT
  • April 2013 to June 2017
  • Built and grew on-going strategic partnerships to maintain and increase revenue streams.
  • Directed a team of mid-level managers in the successful execution of industry-leading digital marketing services (SEO, Media, Paid Search, UX and Email Marketing) for external automotive clients.
  • Led the development and review of product definition and internal/external product materials.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Digital Marketing products.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for automotive clients.
  • Devised leading-edge digital marketing, social media, content marketing, and SEO strategies.
  • Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
  • Marketing Manager
  • Celigo
  • Indianapolis , IN
  • August 2012 to July 2013
  • Developed and executed local market plans and promotions in support of company KPIs and objectives.
  • Executed media plans within assigned markets in adherence to brand guidelines, including OOH boards, TV/Radio spots in addition to creative selection and assignments in St. Louis and Dallas-Fort Worth markets.
  • Managed local market sponsorships/partnerships with NFL, NHL, MLB, non-profits, etc. to drive brand awareness.
  • Managed and delivered most profitable programs for Café units, outside of product sales (Fundraising Nights and Bakers-In-Training programs) in addition to execution, coordination and reporting for Café Grand Openings.
  • Created content for MyPanera community pages, eblasts and social media pages and paid media channels.
  • Served as marketing SME for St. Louis and Dallas-Fort Worth bakery-cafes (75 total) in addition to assuring café POP accuracy, product merchandising, national roll-out implementation, media and PR.
  • Provided marketing voice for operators, filtering marketing strategies and objectives into the markets and providing real-time feedback to departments.
  • Account Executive
  • Momentum Worldwide
  • City , STATE
  • July 2010 to August 2012
  • Managed project timelines and team member accountabilities.
  • Conducted competitive landscape research and analysis and deck collaboration for client presentation.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Generated seasonal creative pitches for clients targeting various consumer groups.
  • Communicated between internal and external stakeholders, clients and vendors.
  • Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
  • Effectively communicated with clients using well-developed interpersonal skills, which helped to improve relationships and rapport.
Education
  • MBA - Business Administration/Marketing
  • Webster University
  • City, State

In progress

  • Bachelor of Arts - Management/Marketing
  • Webster University
  • City, State
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How this resume score could be improved?

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Resume Strength
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  • Word choice
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  • Typos

Resume Overview

School Attended

  • Webster University

Job Titles Held:

  • Acquisition & Partnership Marketing Principal
  • Marketing Director
  • Marketing Manager
  • Account Executive

Degrees

  • MBA - Business Administration/Marketing
    Bachelor of Arts - Management/Marketing

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