Acquisition & Partnership Marketing Principal Resume Example
Love this resume?Build Your Own Now
ACQUISITION & PARTNERSHIP MARKETING PRINCIPAL
Professional Summary
Talented marketing executive skilled at cultivating high-performance teams, improving client relations and maximizing results. Offering 10+ years in marketing, advertising, partnership development, and marketing strategy deployment.
Skills
|
|
Work History
- Acquisition & Partnership Marketing Principal
- Endura Products
- Stokesdale , NC
- June 2017 to Current
- Managed and deepened key merchant partnerships to drive company and partner KPIs through strategic marketing campaigns and unique customer journeys (Lead on Walmart, Sam's Club, Google, Facebook).
- Explored and delivered growth opportunities promoting cross border spend activity for Discover Card.
- Served as enterprise-wide partner liaison between Facebook, Google and all DFS media teams to drive media efficiency and enhanced partnership collaboration.
- Developed, tracked, and presented analytics reports, internal KPIs in collaboration with analytics teams to C-suite.
- Managed risk, operational and economic viability assessments for proposed programs.
- Developed and delivered product plans and go-to-market strategies to align with goals.
- Managed all aspects of merchant partner programs from contract negotiation and campaign strategy, to creative development, audience targeting, and campaign deployment/analysis.
- Led strategy for driving new Discover Card acquisitions for all product lines equaling 20% YOY growth.
- Managed $100MM marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Drove digital and enterprise collaboration across functional and product teams, focusing on delivery and continuous process improvement.
- Marketing Director
- Ascensus
- Salt Lake City , UT
- April 2013 to June 2017
- Built and grew on-going strategic partnerships to maintain and increase revenue streams.
- Directed a team of mid-level managers in the successful execution of industry-leading digital marketing services (SEO, Media, Paid Search, UX and Email Marketing) for external automotive clients.
- Led the development and review of product definition and internal/external product materials.
- Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Digital Marketing products.
- Developed metrics and measured success in order to further penetrate marketplace.
- Worked with marketing teams to create, deploy and optimize effective campaigns for automotive clients.
- Devised leading-edge digital marketing, social media, content marketing, and SEO strategies.
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
- Marketing Manager
- Celigo
- Indianapolis , IN
- August 2012 to July 2013
- Developed and executed local market plans and promotions in support of company KPIs and objectives.
- Executed media plans within assigned markets in adherence to brand guidelines, including OOH boards, TV/Radio spots in addition to creative selection and assignments in St. Louis and Dallas-Fort Worth markets.
- Managed local market sponsorships/partnerships with NFL, NHL, MLB, non-profits, etc. to drive brand awareness.
- Managed and delivered most profitable programs for Café units, outside of product sales (Fundraising Nights and Bakers-In-Training programs) in addition to execution, coordination and reporting for Café Grand Openings.
- Created content for MyPanera community pages, eblasts and social media pages and paid media channels.
- Served as marketing SME for St. Louis and Dallas-Fort Worth bakery-cafes (75 total) in addition to assuring café POP accuracy, product merchandising, national roll-out implementation, media and PR.
- Provided marketing voice for operators, filtering marketing strategies and objectives into the markets and providing real-time feedback to departments.
- Account Executive
- Momentum Worldwide
- City , STATE
- July 2010 to August 2012
- Managed project timelines and team member accountabilities.
- Conducted competitive landscape research and analysis and deck collaboration for client presentation.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Generated seasonal creative pitches for clients targeting various consumer groups.
- Communicated between internal and external stakeholders, clients and vendors.
- Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
- Effectively communicated with clients using well-developed interpersonal skills, which helped to improve relationships and rapport.
Education
- MBA - Business Administration/Marketing
- Webster University
- City, State
In progress
- Bachelor of Arts - Management/Marketing
- Webster University
- City, State
DISCLAIMER
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
Resume Strength
- Completeness
- Word choice
- Measurable results
- Typos
Resume Overview
School Attended
- Webster University
Job Titles Held:
- Acquisition & Partnership Marketing Principal
- Marketing Director
- Marketing Manager
- Account Executive
Degrees
- MBA - Business Administration/Marketing
Bachelor of Arts - Management/Marketing
Similar Resumes
