Acquisition & Partnership Marketing Principal Resume Example

ACQUISITION & PARTNERSHIP MARKETING PRINCIPAL

Professional Summary

Talented marketing executive skilled at cultivating high-performance teams, improving client relations and maximizing results. Offering 10+ years in marketing, advertising, partnership development, and marketing strategy deployment.

Skills

Account/Project/Partnership Management
Marketing Strategy Planning & Analysis
Contract Negotiations & Sales
Digital Marketing

Cost Management & Budgeting
Team Leadership

Work History

Acquisition & Partnership Marketing Principal
Discover Financial Services

Chicago, IL
June 2017 to Current

Managed and deepened key merchant partnerships to drive company and partner KPIs through strategic marketing campaigns and unique customer journeys (Lead on Walmart, Sam's Club, Google, Facebook).
Explored and delivered growth opportunities promoting cross border spend activity for Discover Card.
Served as enterprise-wide partner liaison between Facebook, Google and all DFS media teams to drive media efficiency and enhanced partnership collaboration.
Developed, tracked, and presented analytics reports, internal KPIs in collaboration with analytics teams to C-suite.
Managed risk, operational and economic viability assessments for proposed programs.
Developed and delivered product plans and go-to-market strategies to align with goals.
Managed all aspects of merchant partner programs from contract negotiation and campaign strategy, to creative development, audience targeting, and campaign deployment/analysis.
Led strategy for driving new Discover Card acquisitions for all product lines equaling 20% YOY growth.
Managed $100MM marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Drove digital and enterprise collaboration across functional and product teams, focusing on delivery and continuous process improvement.

Marketing Director
Maritz Holdings Inc.

St. Louis, MO
April 2013 to June 2017

Built and grew on-going strategic partnerships to maintain and increase revenue streams.
Directed a team of mid-level managers in the successful execution of industry-leading digital marketing services (SEO, Media, Paid Search, UX and Email Marketing) for external automotive clients.
Led the development and review of product definition and internal/external product materials.
Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Digital Marketing products.
Developed metrics and measured success in order to further penetrate marketplace.
Worked with marketing teams to create, deploy and optimize effective campaigns for automotive clients.
Devised leading-edge digital marketing, social media, content marketing, and SEO strategies.
Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.

Marketing Manager
Panera, LLC

St. Louis, MO
August 2012 to July 2013

Developed and executed local market plans and promotions in support of company KPIs and objectives.
Executed media plans within assigned markets in adherence to brand guidelines, including OOH boards, TV/Radio spots in addition to creative selection and assignments in St. Louis and Dallas-Fort Worth markets.
Managed local market sponsorships/partnerships with NFL, NHL, MLB, non-profits, etc. to drive brand awareness.
Managed and delivered most profitable programs for Café units, outside of product sales (Fundraising Nights and Bakers-In-Training programs) in addition to execution, coordination and reporting for Café Grand Openings.
Created content for MyPanera community pages, eblasts and social media pages and paid media channels.
Served as marketing SME for St. Louis and Dallas-Fort Worth bakery-cafes (75 total) in addition to assuring café POP accuracy, product merchandising, national roll-out implementation, media and PR.
Provided marketing voice for operators, filtering marketing strategies and objectives into the markets and providing real-time feedback to departments.

Account Executive
Momentum Worldwide

Clayton, MO
July 2010 to August 2012

Managed project timelines and team member accountabilities.
Conducted competitive landscape research and analysis and deck collaboration for client presentation.
Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Strengthened customer relationships with proactive and collaborative approach to managing needs.
Generated seasonal creative pitches for clients targeting various consumer groups.
Communicated between internal and external stakeholders, clients and vendors.
Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
Effectively communicated with clients using well-developed interpersonal skills, which helped to improve relationships and rapport.

Education

MBA - Business Administration/Marketing
Webster University

St Louis, MO

In progress

Bachelor of Arts - Management/Marketing
Webster University

St. Louis, MO

Resume Overview

Companies Worked For:

Discover Financial Services
Maritz Holdings Inc.
Panera, LLC
Momentum Worldwide

School Attended

Webster University

Job Titles Held:

Acquisition & Partnership Marketing Principal
Marketing Director
Marketing Manager
Account Executive

Degrees

MBA - Business Administration/Marketing
Bachelor of Arts - Management/Marketing

Acquisition & Partnership Marketing Principal Resume Example

Resume Score: 80%

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