Accounts Analyst resume example

Advised companies on utilization of Social Media for brand promotion and simultaneously managed Facebook, Instagram, YouTube, and Pinterest accounts. For separate clients, achieved 37.4% average organic reach and 26.5% post engagement after three months, grew social media audience from 349 to 12k after 3-month campaign and strategized social content to boost account engagement

• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
• Developed innovative marketing campaigns based on client objectives
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits
• Guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
• Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
• Identified social media trends and developments to influence PR strategies.
• Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement
• Maintained aesthetics of blog through images and troubleshooting issues
• Researched creative topics to write, edit and create layouts for new articles and features
• Connected and interacted with readers via email or message boards to address needs and ideas of audience
• Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs

• Developed and executed multi-channel marketing campaigns by creating newsletters, advertisements, press collateral, blog posts, and engaging emails
• Managed social media accounts with major focus on driving new traffic and maintaining user engagement
• Kept abreast of latest market trends and created copy, photos, videos, stories, and pitches for web and press
• Created six months of social media content with timed releases.
• Oversaw projects from conceptualization to completion while meeting/exceeding project milestones through implementation of standard operating procedures
• Organized critical events and fundraisers
• Utilized data-driven approach to translate complex data into meaningful insights for informed decision-making regarding marketing and growth initiatives
• Collaborated with CEO to outline specific client, campaign, and ad-hoc needs while providing executive duties
• Increased team efficiency by 40% through implementation of team-based work model
• Manage vendor, contractor and agency relationships and budgets.
• Assisted in branding frameworks for tight-lipped product launches based on market research
• Conceived and launched employee social media training to encourage amplification of corporate messaging
• Wrote and optimized content for social media, email, blogs and offers to impact client web traffic and organic search by as much as 84% year-over-year
• Audited policies, procedures, and ensure documentation – developed standard operating procedures (SOPs) and maintained for easy access
• Partnered with leadership and recommended, based on research, new approaches, policies, procedures and tools with focus on scaling organization and increasing day-to-day profit
• Collected and logged client feedback about service experience to identify areas for improvement
• Informed customers of additional services offered by company to develop opportunities for sales revenue
• Alerted team of opportunities for future sales within retainer clients and developed strategic plans to build client relations
• Built partnerships with diverse internal teams and sales, finance and operations departments to streamline processes
• Fostered customer trust by addressing concerns and needs using targeted problem-solving
• Adhered to sales contract agreements and high-quality service delivery by coordinating with CEO and leveraging productive and open client communications
• Organized daily workflow and assessed appropriate staffing to provide optimal service
• Maintained current and compliant financial records, monitoring and addressing variances through detailed analysis
• Evaluated consumer preferences and behaviors, combined with market trends and historical data to improve service and business practices
• Developed creative presentations, trend reports, kitted assets, and product data sheets
• Leveraged industry trends and competitive analysis to improve customer relationship building
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Coordinated and managed sponsorships and sponsorship activation
• Identified customer needs through market research and analysis
• Managed internal, external and crisis communications
• Delivered effective oral presentations to staff and clients based upon data compiled from different research sources
• Collaborated closely with others to develop new surveys and questionnaires, test survey links and proofread documentation
• Used coordination and planning skills to achieve results according to schedule