Creative and analytical marketing professional with progressive experience and success in optimizing brand presence through marketing and psychology to accelerate growth and increase brand awareness. Proven record of identifying opportunities through data-driven approaches and develop strategies that increase revenue and enhance brand visibility. Regarded for strong dedication to uphold corporate values; combined with an outstanding record of personal and professional integrity in delivering exceptional customer service, prioritizing activities, and collaborating with top executives. Enthusiastic researcher eager to contribute to team success through hard work, attention to detail and excellent organizational skills.
Skills
Multi-channel Marketing
Data Analysis & Interpretation
Project Management
Branding, Project & Content Management
Documentation
Consumer Trend Analysis & Market Research
Project Management
Marketing Communications
Product Marketing
Planning and Coordination
Microsoft Office Suite
Work History
Accounts Analyst, 08/2018 to Current Medulla – Oak Brook, IL,
Assist key stakeholders with questions and concerns pertaining to billing, revenue, G/L, services, and contracts
Maintain close collaboration with cross-functional departments for effective information flow and streamlining shared processes
Accurately perform account adjustments and managed accounts to ensure correct billing and A/R revenue
Distinguished for reducing overdue receivables by 65% and achieved all-time lowest level for assigned accounts
Created compelling and informative marketing booklet for stakeholder meetings
Posted cash receipts to customer accounts, maintaining current and accurate account balances
Developed professional relationships with internal and external clients to encourage open communication and feedback
Analyzed aging reports to identify trends and patterns causing missed collections
Used SAGE to perform accurate financial analysis and audits to mitigate financial risks
Managed complex finance projects under direction of senior management to meet deadlines
Reduced financial discrepancies, effectively reconciling bank accounts and organizing information into accounting software
Assisted day staff by troubleshooting and rectifying software issues and initiating program updates
Social Media and Brand Consultant, 03/2018 to 09/2018 Freelance – City, STATE,
Advised companies on utilization of Social Media for brand promotion and simultaneously managed Facebook, Instagram, YouTube, and Pinterest accounts. For separate clients, achieved 37.4% average organic reach and 26.5% post engagement after three months, grew social media audience from 349 to 12k after 3-month campaign and strategized social content to boost account engagement
Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications
Developed innovative marketing campaigns based on client objectives
Incorporated product changes into marketing messages to drive customer engagement and maximize profits
Guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
Identified social media trends and developments to influence PR strategies.
Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement
Maintained aesthetics of blog through images and troubleshooting issues
Researched creative topics to write, edit and create layouts for new articles and features
Connected and interacted with readers via email or message boards to address needs and ideas of audience
Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs
Project and Public Relations Manager, 03/2012 to 02/2018 Rosaline Hampton, Inc – City, STATE,
Developed and executed multi-channel marketing campaigns by creating newsletters, advertisements, press collateral, blog posts, and engaging emails
Managed social media accounts with major focus on driving new traffic and maintaining user engagement
Kept abreast of latest market trends and created copy, photos, videos, stories, and pitches for web and press
Created six months of social media content with timed releases.
Oversaw projects from conceptualization to completion while meeting/exceeding project milestones through implementation of standard operating procedures
Organized critical events and fundraisers
Utilized data-driven approach to translate complex data into meaningful insights for informed decision-making regarding marketing and growth initiatives
Collaborated with CEO to outline specific client, campaign, and ad-hoc needs while providing executive duties
Increased team efficiency by 40% through implementation of team-based work model
Manage vendor, contractor and agency relationships and budgets.
Assisted in branding frameworks for tight-lipped product launches based on market research
Conceived and launched employee social media training to encourage amplification of corporate messaging
Wrote and optimized content for social media, email, blogs and offers to impact client web traffic and organic search by as much as 84% year-over-year
Audited policies, procedures, and ensure documentation – developed standard operating procedures (SOPs) and maintained for easy access
Partnered with leadership and recommended, based on research, new approaches, policies, procedures and tools with focus on scaling organization and increasing day-to-day profit
Collected and logged client feedback about service experience to identify areas for improvement
Informed customers of additional services offered by company to develop opportunities for sales revenue
Alerted team of opportunities for future sales within retainer clients and developed strategic plans to build client relations
Built partnerships with diverse internal teams and sales, finance and operations departments to streamline processes
Fostered customer trust by addressing concerns and needs using targeted problem-solving
Adhered to sales contract agreements and high-quality service delivery by coordinating with CEO and leveraging productive and open client communications
Organized daily workflow and assessed appropriate staffing to provide optimal service
Maintained current and compliant financial records, monitoring and addressing variances through detailed analysis
Evaluated consumer preferences and behaviors, combined with market trends and historical data to improve service and business practices
Developed creative presentations, trend reports, kitted assets, and product data sheets
Leveraged industry trends and competitive analysis to improve customer relationship building
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Coordinated and managed sponsorships and sponsorship activation
Identified customer needs through market research and analysis
Managed internal, external and crisis communications
Delivered effective oral presentations to staff and clients based upon data compiled from different research sources
Collaborated closely with others to develop new surveys and questionnaires, test survey links and proofread documentation
Used coordination and planning skills to achieve results according to schedule
Education
M.I.S: Information Systems Management & Data Analytics, Expected in 2020 Seattle Pacific University - Seattle, WA GPA:
B.A.: PR Communications & Psychology, Expected in 2011 Washington State University - Pullman, WA GPA:
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
