Results-driven, highly motivated creative professional with strong communication skills, an innovative spirit, and a deep passion for sports. Self-starter with a proven track record of successful integration and synergy of social media marketing, online marketing, and overall business strategy. Acknowledged for developing highly effective social media and online marketing strategies utilized to increase brand focus, identity, and leverage. Highly skilled in consistently increasing customer engagement and acquisition. Proactively committed to exceeding program objectives and increasing client's bottom line. Additional skills in writing with a robust sports and journalism background.
Social Media Marketing
Search Engine Optimization
Microsoft Office Suite
Adobe Creative Suite
Strategic Brand Planning
01/2016 to 01/2017
Account ExecutiveYELP － San Francisco, CA
Managed a pipelines of clients in a myriad of industries.
Consulted, educated, strategized, and successfully sold Yelp advertising program through high volume sales calls.
Built expertise in marketing solutions and adapted product recommendations to suit specific client needs for online advertising.
Utilized accumulated skill set to identify opportunities, overcome objections, and build relationships with key decision makers to increase brand awareness.
Implemented exceptional negotiation and closing skills.
Developed and delivered powerful presentation for B2B sales.
Successfully closed up to 25% of deals and averaged a 50% show ratio.
Consistently made more than 60 dials and 1.5 hours of talk time per day, averaging 15 pitches a month.
01/2015 to 01/2015
Assistant Program DirectorKPCRadio.com － Woodland Hills, CA
Oversaw student-generated content by preparing, editing, uploading, and posting student productions.
Supported the planning and implementation of program goals to fulfill the mission and core objectives.
Executed need assessments, evaluated and analyzed individual project and overall program effectiveness.
Managed show hosts' schedules and photographed students and guests.
Significantly increased efficiency and reduced time spent on processes by an hour while producing up to 8 shows a week.
Sourced three new options to promote station, including speaking with several on-campus clubs to build awareness.
Trained up to four students on operations, procedures, and equipment weekly.
01/2014 to Current
Staff WriterJEWELS FROM THE CROWN － San Francisco, CA
Analyzed and interpreted key findings by breaking down data and statistics for the sport.
Uncovered newsworthy stories, interviewed key people, and wrote content with readers needs in mind.
Directly involved in game recaps, cover breaking news, and writing general articles.
Acknowledged for superior writing efforts in covering the NHL All Star Game in Los Angeles as a credentialed media member.
Credentialed media member covering the Ontario Region, increasing blog traffic by 10%.
01/2012 to 01/2013
CoordinatorHARBOR FREIGHT TOOLS － Calabasas, CA
Implemented efficient efforts in updating, generating, and distributing inventory reports.
Managed all purchase orders and approval process, as well as maintained a clean database with PO and SKU upkeep.
Ensured new employees adhered to procedures and facilitated managerial requests with ease.
01/2011 to 01/2012
Export CoordinatorYAFA PEN COMPANY － Canoga Park, CA
Assisted with trade shows and event planning efforts.
Coordinated with freight forwarders and trucking company pick and delivery of the merchandise through shipping instructions.
Requested quotations and prepared all shipping documents including purchase orders, acknowledgements, invoices, and packing lists.
01/2008 to 01/2010
InternKCSB NEWS RADIO － Santa Barbara, CA
Contributed to new stories on local events and conducted both in-studio on the street interviews on current events affecting the community.
Built on-air reporting experience as well as engineered live broadcast segments.
Implemented training and mentorship to new interns on procedures and the use of equipment and Adobe Audition from the Creative Suite.
Bachelor of ArtsUniversity of California － Santa Barbara, CA