Account Executive with 6 years of Account Management experience. Skilled at meeting tight deadlines in a fast-paced environment with in-depth knowledge of Marketing/Advertising Industry, including the latest market trends. Solutions- focused, motivated with a comprehensive background in leading advertising efforts for print, digital and mobile components. Effectively defines, develops and implements targeted media plans and strategic ad placement to maximize brand and client awareness. Highly versatile individual that quickly masters new roles, is a team player and is able to create effective media plans to engage buyers and clients.
Budgeting and Planning
Strong Time Management
Hands on Leadership
Strong Time Management
Proficient in Microsoft Programs
Building Strong Client Relationship
Project Management and Exectution
Recognized for my hard-work, I was hand-picked by Supervisors to be a part of NSA's Digital team consisting of eight employees instructed to train company employees on DCM Ad Trafficking, Special Projects, Mobile Platforms and latest industry trends.
Helped implement the successful private marketplace between NSA Media and Newspaper Partners ensuring a guaranteed and exclusive ad placement for clients.
Account Executive August 2015 to CurrentNovus Media － Chicago, IL
Account Lead on Kohl's Media Day-to-day contact for the client, agency and internal communication.
Lead Weekly Status/Project management calls with client and internal team members Coordinate and guide project workflow between all external and internal departments Responsible for ensuring that all tactical responsibilities are executed.
Deliver exceptional account service to strengthen agency and client relationship Held accountable for managing media plans and executed a $60M year print buy.
Manage any client requests and expectations including plan changes, media vehicles and budget changes to current media Address client questions and concerns regarding budget, products, costs and availability for advertising opportunities.
Planned, created and delivered media plans for major sporting events including the 2015 World Series, 2016 Superbowl and 2015 College Football Bowl games, 2016 March Madness Recommended ROP advertising opportunities to client based on their needs and interests, resulting in campaign execution and positive sales increases in new and current Kohl's store locations.
Investigate creative, innovative approaches to strategically reach the target consumer Create and execute OOH media plans for Verizon Wireless Meet with media sales reps and industry representatives to pursue opportunities that are strategically aligned with the Kohl's business Seek out new opportunities to grow clients business and provide necessary POV and rationale for presented strategic recommendations Supervise three Account Assistants.
Account Executive January 2014 to August 2015NSA Media － Downers Grove, IL
Create, maintain and grow client relationships by consistently providing clear and accurate data and communication in a timely and professional manner Manage daily marketing and advertising activities, client requests, recommendations and reporting for assigned clients Maintain and review client print media budgets, schedules and reporting prior to submitting to client and internal teams Held accountable for managing media plans and executed a $40M year print buy.
Make accurate projections to allow accurate planning and budget for the year.
Manage and lead all day to day communication, client meetings and weekly conference calls with the client, internal and external teams.
Negotiate prices for advertising space in print and digital media while monitoring the advertising costs in relation to clients' budgets.
Oversee all projects to the client involving analysis, contract negotiations and ad placement.
Complete quarterly forecasting and monthly financial reviews.
Analyze usage and behavior patterns to understand ways in which customers used client's products and services.
Define and track campaign effectiveness and adjust strategies accordingly.
Create and implement SOW's for client requests and projects.
Senior Placement Coordinator August 2012 to January 2014NSA Media － Downers Grove, IL
Supervised, motivated and mentored three placement coordinators.
Responsible for execution of local digital, ROP and preprint media plans.
Coordinated and prepared billings and invoicing for assigned clients.
Tracked all competitive advertising activity and assisted in the preparation of competitive reviews and updates.
Served as a liaison between the printer and vendors to ensure accurate execution of a media plan.
Transferred skills learned from previous experiences to accurately estimate timelines and proactively identify and solve potential roadblocks, ensuring on-time completion/execution.
Demonstrated ability to multi-task; successfully held both the Senior Placement Coordinator and Placement Coordinator positions for three months.
Worked on major accounts including Walgreens, Ace Hardware and Safeway.
Placement Coordinator June 2010 to July 2012NSA Media － Downers Grove, IL
Responsible for print media reporting, vendor communication, and program execution Organized and maintained all necessary records for assigned accounts, including initiating all paperwork for all tasks, maintaining historical files and supporting senior account management.
Created and proofed client's press run data.
Planned and executed weekly advertising for assigned clients Mentored and trained new employees Main contact for external vendor communication and inquiries Worked on major accounts including Walgreens, Ace Hardware and Aldi.
Bachelor of Science : Advertising/Marketing/Communication, May, 2010Bradley University － Peoria, ILAdvertising/Marketing/Communication
Account Management, ad, advertising, Agency, billings, Budgeting, budgets, budget, competitive, Hardware, contract negotiations, Client, clients, Data Analysis, financial, forecasting, Interpretation, invoicing, Leadership, managing, marketing, Media Plans, media plan, meetings, Microsoft Programs, press, print media, printer, Project Management, reporting, sales, strategic, Time Management, workflow