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Account Executive03/2015 to CurrentHosts Destination ServicesChicago, IL
Achieved over $1.6M in corporate, convention and association sales in 2015 Pacing to exceed 2016 sales goal of $2M Product / service development including entertainment, décor, branding, Vendor / supplier relations management Budget development and contract negotiation Hotel sales liaison including Hiltons, InterContinental, Swissotel, Fairmont, Omni Creative consultant / concept development Targeted sales presentations Client retention and account growth.
Sales and Marketing Manager03/2012 to 02/2015Hard Rock CafeChicago, IL
Senior sales manager of market segments including Convention, Corporate, Association, Non-profit, SMERF, Tour & Travel, Social Achieved total restaurant and retail sales of $5.2 million in 2013 and $5.8 million in 2014 Manage logistics for private events up to 800 guests including A/V requirements, floor plan, staffing, security, outside vendors, promotion, menu execution Develop creative collateral and marketing materials for special programs and promotions Attend industry trades shows including MPI-WEC, AIBTM, IPW, IMEX, PCMA, SmartMeetings Manage Live Music Program and Promoter events including contracting, insurance requirements, marketing, logistics, promotion and execution Media content and promotion with local television and radio stations; general Public Relations including press releases, venue showcases and partner events Developed Guest Referral Program with concierge leading to 18% increase in foot traffic the first year Manage $600,000 marketing budget to include print and digital advertising, trade publications, social media, content creation, website management, out-of-home advertising Highest overall event profit margins in the last five years including cost of sales control Drive new business through B2B networking events with Destination Management Companies, National Concierge Association, local business associations and hospitality organizations Execution of Brand Calendar initiatives including corporate campaigns, holiday promotion, local activations and philanthropic partnerships Develop group and special event menu packages including retail and co-branded components.
Corporate Account Executive Senior Sales Manager, Account Executive01/2007 to 02/2012ACCESS Destination ServicesChicago, IL
Held positions of Director of Operations, Highest overall event profit margin in the company for 2010 and 2011 Sold and managed over $900,000 towards a team goal of $1.8 million in 2011 Grew Convention Market by 38% in 2010 Developed corporate training programs including actionable SMART Goals, effective Corporate Relationship Building and Networking Skills, Venue Reference Guide and Hotel Logistics Manual Organization, booth design and marketing materials for multiple industry tradeshows Implementation of a Concierge Referral Program and Venue Partner Commission agreements Streamlined Vendor Management including insurance compliance and discount negotiation Built relationships with Sales Teams of multiple hotel groups - Hilton, Hyatt, Starwood, Marriott PR Specialist including personal appearances on NBC and WGN morning show segments Planned and executed company showcase/client appreciation events in excess of $500,000, including contract negotiation, invitations, décor, entertainment, A/V, catering, transportation and marketing Sales Goals achieved with Fortune 500 companies including Wells Fargo, Colgate-Palmolive, Motorola; Pfizer, Eli Lilly, GlaxoSmithKline.
Director of Operations04/2005 to 12/2006Daniel's Discriminating FloricultureChicago, IL
Increased client base by 18% in the first year Initiated streamlined purchasing procedures realizing nearly 25% in cost savings Achieved a 20% increase in close rate for Weddings and Social Events Created Standard Operating Procedures including an Employee Incentive Program, Safety Guidelines and Inventory Tracking Systems Implemented aggressive outside sales and marketing strategy Responsible for private event space bookings, including full service event planning Organized weekly payroll, accounts receivable, monthly forecasting and shop schedule.
Associate: Applied Science2000College of DuPageIllinoisApplied Science
Catering Executives Club of America, Education Committee Choose Chicago Ambassador Meeting Professionals International River North Business Association National Concierge Association Professional Conventions & Meetings Association Illinois Restaurant Association LHI Events, Vice President