Mission Media | New York, NY
Senior Account
Executive, Creative Campaigns (April 2016 – Present)
Account Executive (Sept. 2015-April
2016)
Account Coordinator (April 2015 – Sept. 2015)
Core
Accountabilities
- Serving as main contact for Peroni Nastro Azzurro day to day press office and leading 2017 new market integration plan
- Drafting external
communications, including press releases, Q&A's, backgrounders, media alerts
and pitches
- Maintaining and
forming relationships with media contacts, securing several feature stories and
mentions
- Creatively contributing to new business campaign strategy
presentations and pitches
- Managing and mentoring junior staff by reviewing and
editing all press pitches, campaign recaps, media lists, and all client
facing documents
- Assisting to build current media and campaign plans for Nando's PERi PERi Sauce and h.Club LA 2018 launch
Select Projects
The House of Peroni, Peroni Nastro Azzurro
- Strategized, designed and executed very first U.S. 'House of Peroni' campaign activation with touch
points of overall idea, experiential, partners and media output
- Prepared
and carried out media plan, securing over 4 Million media impressions
- Served
as one of two main contacts for campaign launch and assisted in production and management of venue and all event collateral
Belvedere Peach Nectar, Belvedere Vodka
- Conceptualized
idea and designed campaign launch for Belvedere Vodka's 2016 flavor, Peach
Nectar
- Facilitated key partnership of campaign, Chef Chloe Coscarelli of ByChloe
- Served as one of two main contacts for management of event launch
- Responsible
for year-round seasonal media coverage surrounding Belvedere Peach Nectar
cocktails
Lost in Music, Sony
- Championed
media plan surrounding Sony's Lost in Music campaign to position brand as leader of virtual reality technology through partnership with The
Chainsmokers
- Secured
top tier influencer attendance and media coverage for campaign launch event
Other Projects Include: (RED) World AIDS Day, Superdry x Idris Elba, Bruce Weber x Versace: 'Chicago is My Beat,' The Pirelli
Calendar Presents 'Peter Lindbergh On Beauty,' Belvedere Vodka SPECTRE 007
