Account Coordinator Resume Example

• Communications professional with 3+ years of experience working with lifestyle, fashion, consumer and nonprofit brands
• Specialties lie in campaign and brand strategy, media relations, consumer and influencer engagement, and event coordination and management
• Proven ability to effectively strategize and communicate a brand message through activations that lead to press and social output

• Serving as main contact for Peroni Nastro Azzurro day to day press office and leading 2017 new market integration plan  
• Drafting external communications, including press releases, Q&A's, backgrounders, media alerts and pitches
  
• Maintaining and forming relationships with media contacts, securing several feature stories and mentions

• Creatively contributing to new business campaign strategy presentations and pitches
• Managing and mentoring junior staff by reviewing and editing all press pitches, campaign recaps, media lists, and all client facing documents  
• Assisting to build current media and campaign plans for Nando's PERi PERi Sauce and h.Club LA 2018 launch 

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• Strategized, designed and executed very first U.S. 'House of Peroni' campaign activation with touch points of overall idea, experiential, partners and media output
• Prepared and carried out media plan, securing over 4 Million media impressions 
• Served as one of two main contacts for campaign launch and assisted in production and management of venue and all event collateral

• Conceptualized idea and designed campaign launch for Belvedere Vodka's 2016 flavor, Peach Nectar
• Facilitated key partnership of campaign, Chef Chloe Coscarelli of ByChloe
• Served as one of two main contacts for management of event launch
• Responsible for year-round seasonal media coverage surrounding Belvedere Peach Nectar cocktails

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• Championed media plan surrounding Sony's Lost in Music campaign to position brand as leader of virtual reality technology through partnership with The Chainsmokers
• Secured top tier influencer attendance and media coverage for campaign launch event