Creative Senior Marketing Professional with more than 8 years in brand management, celebrity public relations and event planning and marketing. Accomplished in all aspects of campaign development, including social media marketing and production.
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Increased artists page views by 25% in just 4 months by aggressive online marketing campaigns. Executive Produced four top rated independent albums on time and under budget. Increased annual sales to nearly $250,000 through strategic marketing campaigns. Negotiated huge deal for artist with major record label. Worked closely and coordinated with retained attorneys on behalf of artists to resolve conflicts and contract disputes.
Responsible for finding and signing new music talent. Responsible for choosing acts that are successful and working with acts to find the right producers and writers. Responsible for nurturing the process to ensure the band or solo artist impacts at the right time with the right material.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Collaborated with advertising and promotion managers to promote products and services. Created sales strategies to promote advertising offerings and motivate larger deals. Managed new product and content releases.
Enabled and backed-up the making of legendary artist C-Miller's album "Tomorrow". Was very involved in management accounting and associated legal issues including copyrights and royalties. Substantiated the creative vision of featured musicians by managing the timetable including the employment of sound engineers and session musicians. Responsible for negotiating and preparing record for distribution and shipment. Responsible for accurate scheduling of distribution process, and ensured safety measures and regulations.
Responsible for the overall operation of the record label. Gave the label direction and purpose daily, and served as the team leader for final decision making. Promoted several artists' careers and managed their business affairs. Negotiated contracts and fees, found and booked events and venues that matched the artists' career strategy. Responsible for advising artists on career decisions, publicity and promotion, and managing media relations on their behalf.
Responsible for logistics for tours . Checked on venues by making sure lighting and sound qualities were satisfactory. Made sure artists, bands, and associates had food and lodging. Responsible for keeping bands and crews together by solving interpersonal conflicts that arised.
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