Edit this cover letterPublic Relations Cover Letter Examples
Apply for jobs confidently with our public relations cover letter examples. These samples and writing guide are all you need to create an application letter that lands a job.
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TABLE OF CONTENTS
Free Public Relations Cover Letter Example
Use this free cover letter template as a starting point. Fill in the blanks with your details and follow the instructions to write a job-winning cover letter.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
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How to Write a Public Relations Cover Letter
If you're starting to write a cover letter, the example below will help you identify must-have sections and what to include in each one.
Now, we'll go over detailed advice on how to write a cover letter that lands you the public relations role you want.
STEP 1
Format your cover letter’s header correctly
A well-formatted header will helm your public relations cover letter, showcasing essential details about the letter's date and recipient. Complete this section by including the date, the hiring manager's name and job title, the company's name and address and a formal greeting.
Strong cover letter header example:
April 10, 2025
Mr. David Thompson
Director of Communications
BrightSpark Solutions
1234 Madison Avenue
New York, NY 10022
Dear Mr. Thompson,
Weak cover letter header example:
Date: 25/14/3023
To whom it may concern,
Micheal Jonhson
245 Wrong Address Rd.
Some City, AB 12345
Phone: 555-0123-4567
Email: kaity3257@gmail.com
McMedia Corp.
ATTN: Ms. Christine Fller
456 Media Blvd.
Nothern Town, XY 67890
PRO TIP
If you can't find the hiring manager's name, never use the generic “To Whom It May Concern.“ There are better ways to address a cover letter without a name, such as “Dear Hiring Manager.“
STEP 2
Introduce yourself in the opening paragraph
The way you introduce yourself to hiring managers in your cover letter's opening paragraph will set the tone for the rest of your letter. Stand out by mentioning key skills and qualifications, and state your interest in the particular public relations position.
Strong opening paragraph example:
As a communications specialist with 5 years of experience in public relations, I am excited to apply for the public relations manager position at BlueSky Media. My expertise in media relations has prepared me for this role, notably through launching a campaign that boosted client engagement by 30%. I am eager to contribute my skills in driving impactful narratives and brand awareness.
Weak opening paragraph example:
Hi, I'm reaching out about the public relations spot at GreenWave. I've been involved in PR for a while and think my skills align. Looking forward to possibly working together!
PRO TIP
It's a huge bonus to have a recommendation for the role from a current employee. Our referral cover letter opening paragraph article provides different examples of approaching this topic.
STEP 3
Share relevant achievements in the body paragraph
Your cover letter's body paragraph will comprise the bulk of your document and should focus on quantifiable achievements and additional key skills. You can also get more personal with this section and show employers your passion for the job or career goals.
Strong body paragraph example:
As a public relations professional, I spearheaded a campaign that boosted client media coverage by 50%, enhancing brand visibility. Collaborating with diverse teams, I effectively managed crisis communication, minimizing reputational damage by 30%. My expertise in strategic messaging and media relations was instrumental in these successes. I possess strengths in project management and social media strategy, skills that I am eager to contribute to your organization for continued growth and success.
Weak body paragraph example:
I am applying for a public relations role as I'm seeking to build a career in this field. I think I'd be good at it, even though I haven’t directly worked in PR. I can learn fast and love communicating. I'm not sure about all PR tasks yet, but I'm eager and open to figuring them out.
STEP 4
Finish by encouraging next steps
Seal the deal with potential employers by finalizing your cover letter with a compelling closing paragraph. Summarize your letter's key points and state your interest in scheduling a future interview.
Strong closing paragraph:
With a background in strategic communication and proven success in media relations, I am eager to bring my skills in fostering positive public perceptions to BrightStar Media. I am confident that my dedication to building meaningful relationships makes me an ideal fit for your team. Thank you for considering my application. I hope to discuss how I can contribute to your vision in an interview.
Sincerely,
Michael Thompson
Weak closing paragraph:
I think I'd be okay in a public relations position with your team since I enjoy talking to people and socializing. I'm open to any tips or advice you might have for me to improve. Please let me know if I'm a possible candidate for this opportunity. Thanks for your time and attention.
Sincerely,
Alex Johnson
Now you've completed your cover letter! Writing a cover letter is easier when you take it section by section. To simplify the process, we've built a great Cover Letter Builder that will generate a custom letter in minutes. Check it out!
Top Skills to Include in Cover Letter Examples for Public Relations
Your public relations cover letter is great for sharing more relevant skills. Here are some of the most in-demand skills for a public relations. Ensure you mention both soft skills and hard skills that show you're a well-rounded candidate.
- Media Relations
- Crisis Management
- Content Creation
- Social Media Strategy
- Brand Management
- Press Release Writing
- Stakeholder Engagement
- Public Speaking
- Influencer Collaboration
- Community Building
- Reputation Management
- Analytics Interpretation
Explore more relevant skills and content suggestions for your letter of application in our Cover Letter Builder. Type in your target job title or upload your resume to generate a custom cover letter in minutes!
Similar Public Relations Cover Letter Examples
Browsing other jobs? Here are more cover letter examples for jobs similar to public relations.
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