Edit this cover letterSales Manager Cover Letter Examples
Don't know what to put in your cover letter? Our sales manager cover letter examples and writing tips are here to help.
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TABLE OF CONTENTS
Free Sales Manager Cover Letter Example
Copy this free cover letter template, fill in the blanks and use the instructions on each section to write an effective cover letter.
Your name
[City, State ZIP Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Name]
[Company Name]
[OPTIONAL: Department Name]
[Company Address]
[City, State ZIP Code]
Dear [Mr./Ms. Hiring Manager or Recruiter last name],
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.
The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.
The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.
Closing statement: Thank the employer/recruiter for their time.
Sincerely,
— Your Full Name
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How to Write a Sales Manager Cover Letter
The following cover letter example will help you identify the key sections in a cover letter and what to include in each one.
Now that you know what a cover letter should look like, let's go into further detail on how to tailor your cover letter to your sales manager role.
STEP 1
Format your cover letter’s header correctly
A well-formatted header will helm your sales manager cover letter, showcasing essential details about the letter's date and recipient. Complete this section by including the date, the hiring manager's name and job title, the company's name and address and a formal greeting.
Strong cover letter header example:
April 10, 2025
Mr. James Wilson
Senior Hiring Manager
Global Tech Solutions
1234 Innovation Drive
New York, NY 10019
Dear Mr. Wilson,
Weak cover letter header example:
Xdate: 0*/22/2022
To whoever it may concern,
Matt Jonson
Phome: 555-0198
Email: mat.jonson@email.com
Mrs. Sarrah Klangman
HR Manger,
Acme Sale Corporation.
12345 Broadweey St.
Springfield, IL 631\xa
PRO TIP
Using the recipient's name in the greeting demonstrates attention to detail and personalizes your letter. Try to avoid generic salutations like “To Whom It May Concern.“ For more options, explore our guide on addressing a cover letter when you don't know the recipient's name.
STEP 2
Introduce yourself in the opening paragraph
Your sales manager cover letter must quickly capture the hiring manager's attention. Introduce yourself with your professional title and key qualifications, such as in-demand skills or specialized expertise. For example, see how these two opening paragraph examples compare:
Strong opening paragraph example:
As a sales executive with over 7 years of experience in the tech industry, I am excited to apply for the Sales Manager position at Apex Innovations. My expertise in customer relationship management and strategic planning makes me well-suited for this role. Notably, I increased sales revenue by 30% in the past year by developing targeted marketing campaigns and streamlining customer engagement processes.
Weak opening paragraph example:
Hello, I'd like to share my interest in the Sales Manager role at Apex Dynamics. I've worked in sales and developed some skills. I think I might be a good fit for this job.
PRO TIP
A great way to begin your cover letter is by sharing that a current or former employee has recommended you. Approach this topic tactfully by copying our examples of referral cover letter opening paragraphs.
STEP 3
Share relevant achievements in the body paragraph
Your cover letter's body paragraph should be chock-full of relevant achievements and skills. However, avoid repeating what you said in your resume. You can also take this opportunity to show recruiters you're a great cultural fit in the company by sharing more details about who you are as a person.
Strong body paragraph example:
As a sales manager, I developed strategic initiatives that boosted our regional revenue by 30% over the past fiscal year. I leveraged my skills in data analysis to identify new markets and applied advanced negotiation techniques to close key accounts. My ability to lead and inspire my team was critical during a challenging economic period, resulting in increased team productivity by 20%. I am eager to bring these results-driven approaches and leadership skills to your organization.
Weak body paragraph example:
I am interested in the sales manager position because I’m looking for work and think it might suit me. I have a little experience, but I tend to pick things up. I haven’t hit many sales targets before, but given guidance, I might manage. I hope to do well if given a chance to try.
STEP 4
Finish by encouraging next steps
Finally, you'll finish your cover letter with a closing paragraph summarizing your top strengths and interest in an interview. Use a professional sign-off and sign your name. Done!
Strong closing paragraph:
With my proven track record in driving sales and leading dynamic teams, I am highly motivated to bring my strategic vision to the sales manager role at Innovative Solutions Inc. I am eager to further discuss how my extensive experience can contribute to your team's success. Thank you sincerely for considering my application. I look forward to the possibility of an interview.
Best regards,
Michael Reynolds
Weak closing paragraph:
I feel like I could be okay as a sales manager at your company. I'm ready to learn and possibly grow with your team. I think it would be great if you thought I could fit in. Looking forward to possibly hearing from you. Thanks for considering my application.
Yours sincerely,
Alex Johnson
See? Writing a cover letter for your sales manager role can be easy with the right help. Check out our Cover Letter Builder for an even faster and more efficient way to create a custom cover letter tailored to your target job.
Top Skills to Include in Cover Letter Examples for Sales Manager
Use this list of in-demand skills for a sales manager when writing your cover letter. Include a few of these soft skills and hard skills to show employers you have the interpersonal abilities and knowledge to thrive in the role.
- Strategic Planning
- Revenue Forecasting
- Customer Relationship Management
- Lead Generation
- Sales Pipeline Management
- Market Analysis
- Negotiation Expertise
- Team Leadership
- Sales Training
- Product Knowledge
- CRM Software Proficiency
- Closing Techniques
If you want to avoid bad writer's block, check out our Cover Letter Builder. Instead of facing a blank page for hours, our Builder will suggest dozens of content ideas for your letter based on your target job title.
Similar Sales Manager Cover Letter Examples
Browsing other jobs? Here are more cover letter examples for jobs similar to sales manager.
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- Business Development Manager
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