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Life Insurance Agent Cover Letter Examples

With our life insurance agent cover letter examples and writing tips, you can increase your chances of landing a job interview!

Gabriela Hernandez
Written by Gabriela Hernandez
Last Updated: August 7, 2025

Free Life Insurance Agent Cover Letter Example

This cover letter template includes clear instructions on what to include in each section. Download it for free and personalize it by filling in the blanks with your details.

Your name

[City, State ZIP Code]

[Your Email Address]

[Your Phone Number]

[Today’s Date]

[Hiring Manager’s Name]

[Company Name]

[OPTIONAL: Department Name]

[Company Address]

[City, State ZIP Code]

Dear [Mr./Ms. Hiring Manager or Recruiter last name],

This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.

This section is your opener and should contain your ‘purpose’ or interest statement that explains why you would be interested in the job posting or the company. Make sure to reference keywords and statements from the job description.

The body paragraph (s): should contain skills and qualifications related to the job, i.e., provide a narrative example of how your job-related skills were obtained/honed. Your goal here is to match the skills to the employer’s needs. Justify how your career experiences could fit into the position and the organization.

The end paragraph: is the closer that would signify a ‘call to action’ by reiterating an essential qualification for the position you possess and an appreciation for the employer’s consideration.

Closing statement: Thank the employer/recruiter for their time.

Sincerely,

— Your Full Name

You can pair it with a professionally designed cover letter template to showcase your personal style and attract recruiters' attention.

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How to Write a Life Insurance Agent Cover Letter

The easiest way to write a cover letter is to take it section by section. Every professional cover letter should include the sections highlighted in the cover letter sample.

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Now, we'll go over detailed advice on how to write a cover letter that lands you the life insurance agent role you want.

STEP 1

Format your cover letter’s header correctly

Every cover letter must have a properly formatted header. In this first section, you'll share the letter's date, details about the recipient and a formal greeting.

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Strong cover letter header example:

April 10, 2025

 

Sarah Johnson, Hiring Manager

Guardian Life Insurance Company

123 Elm Street

Chicago, IL 60601

 

Dear Ms. Johnson,

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Weak cover letter header example:

April 09, 2025
To Whom It May Concern,
Life isurance Agent
Miami Insurances Services Ltd.
Spectacle Drive
Miami, FL, 33101
Phone: (123) 456-7890
Email: yourname@email.com
Dear Sir or Madam,
Corprate Headquarters of Insurances Living Ltd.
Attn: Mr. Jonathon Smith
9954 Random St.
Miami, FL 33101

PRO TIP

A big cover letter red flag is to greet the letter's recipient with a generic “To Whom It May Concern.“ Instead, personalize the greeting by stating your recipient's name or address a cover letter without a name professionally with “Dear Hiring Manager.“

STEP 2

Introduce yourself in the opening paragraph

How you open your cover letter shapes your first impression on hiring managers. Start strong by highlighting your relevant skills and qualifications, and express your enthusiasm for the specific life insurance agent role.

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Strong opening paragraph example:

As a Customer Service Specialist with four years of experience in financial services, I am excited to apply for the Life Insurance Agent position at Guardian Life Insurance. My background in client interactions has prepared me for this role, particularly through my experience developing personalized solutions. Recently, I increased customer retention by 20% through strategic outreach initiatives and proactive support.

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Weak opening paragraph example:

Hey there, I'm reaching out about the life insurance agent role at Reliable Life Co. I have some relevant experience and believe my skills could bring value, so let's connect.

PRO TIP

A great way to begin your cover letter is by sharing that a current or former employee has recommended you. Approach this topic tactfully by copying our examples of referral cover letter opening paragraphs.

STEP 3

Share relevant achievements in the body paragraph

Your cover letter's body paragraph should include unique achievements you didn't already mention on your resume. There's so much you can do with this section: share your long-term career goals, share anecdotes demonstrating your work ethic or commitment to the job, or narrate the story of your career growth so far.

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Strong body paragraph example:

With over three years as a life insurance agent, I demonstrated expertise in underwriting and client relationship management. Leading an initiative that enhanced client retention rates by 35%, I focused on personalized service and policy customization. Notably, I achieved a 20% increase in policy renewals by employing strategic cross-selling techniques. My analytical skills and dedication to client needs align perfectly with your company's mission, promising growth and sustained success.

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Weak body paragraph example:

I am interested in the life insurance agent role as I need a stable income. While I don't have much experience in insurance, I can learn quickly. I haven't worked with clients before, but I am willing to try. I believe I might do well if given a chance, although I don't have specific achievements to share.

STEP 4

Finish by encouraging next steps

Finally, include a closing paragraph summarizing your best professional attributes and a call to action for a future interview. Sign your letter with an appropriate sign-off phrase and your name.

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Strong closing paragraph:

With a solid track record in sales and a genuine passion for helping clients secure their futures, I am well-prepared to make a meaningful impact at Prudential Insurance. My expertise in building client relationships equips me to thrive as a life insurance agent. I would welcome the opportunity to discuss how my skills align with your team’s goals. Thank you for considering my application. I look forward to the possibility of an interview.
Best regards,
Michael Johnson

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Weak closing paragraph:

I think I might be able to do okay as a life insurance agent with your team since I'm looking to grow in this field. I hope you will reach out if you think I have potential for the position. Thanks for reviewing my application.
Best,
Steven Lane

See? Writing a cover letter for your life insurance agent role can be easy with the right help. Check out our Cover Letter Builder for an even faster and more efficient way to create a custom cover letter tailored to your target job.

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Top Skills to Include in Cover Letter Examples for Life Insurance Agent

You should include a few relevant skills in your life insurance agent cover letter to ensure you meet all the job requirements. These are some of the most relevant skills for a life insurance agent; ensure you mix soft skills and hard skills that prove you're technically savvy and an excellent fit for the team.

  1. Sales Expertise
  2. Financial Acumen
  3. Risk Assessment
  4. Policy Knowledge
  5. Client Relationship Building
  6. Compliance Understanding
  1. Underwriting Knowledge
  2. Negotiation Skills
  3. Market Research
  4. Communication Proficiency
  5. Customer Retention Strategies
  6. Ethical Judgement

If you want to avoid bad writer's block, check out our Cover Letter Builder. Instead of facing a blank page for hours, our Builder will suggest dozens of content ideas for your letter based on your target job title.

Related Resources

About the Author

Gabriela Hernandez large profile photo

Gabriela Hernandez CPRW, Career Advice Writer

Gabriela is a Certified Professional Resume Writer (CPRW) and member of the Professional Association of Resume Writers & Career Coaches. She focuses on helping job seekers improve their professional resumes to highlight their unique skills and experience. Gabriela holds a B.A. in journalism from the University of Puerto Rico and offers more than four years of specialized experience helping candidates navigate the complexities of today’s online job market, with a strong focus on resume optimization and effective self-presentation.

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