Jessica Claire
Montgomery Street, San Francisco, CA 94105
Home: (555) 432-1000 - Cell: - - -
Professional Summary
Experienced writer with eight years in the cannabis industry, specializing in writing for blogs, social media and websites. Brand-minded with a diverse background and established industry network. Highly adaptable and team player. Adept at gaining expert-level knowledge quickly and producing elegant, engaging copy.
  • Interviewing
  • Podcast writing
  • HTML5/CSS3/Bootstrap
  • Copyediting
  • Fact checking
  • WordPress Design 
  • Microsoft Word expertise
  • Public speaking
  • Advertising copy
  • Brand communications
  • Strong communication skills
  • Extremely organized
  • Self motivated
  • Active Participant
  • Quick learner
  • Independent worker
  • Team player
  • Flexible schedule
  • Deadline Minded
09/2015 to Current
Writer Hobby Lobby Turlock, CA,
  • Developed creative ideas and concepts in partnership with content staff.
  • Wrote reviews of products, gardens and events.
07/2015 to Current
Owner and Lead Instructor of Cannabis Cultivation Hobby Lobby Oklahoma City, OK,
  • Developed a new customer base.
  • Identified strategic partnerships and gathered market information to gain a competitive advantage.
  • Targeted new long-term business partner prospects in the cannabis industry.
  • Optimized current revenue streams by networking for additional business prospects with established clients.
  • Planned strategic brand-building events to expand the product portfolio.
  • Contacted new and existing customers to discuss how specific products could meet their needs.
  • Identified, coordinated and participated in client relationship-building activities and meetings.
  • Cultivated relationships with key players in various industries to create ongoing and mutually beneficial referrals.
  • Identified issues with existing marketing material to drive process improvements.
  • Developed growth plans by identifying key clients, key targets and priority service lines.
06/2015 to Current
Writer Tower Health Womelsdorf, PA,
  • Implemented new company “voice” strategy in close collaboration with executives and design department.
  • Maximized SEO for company blog.
  • Developed creative ideas and concepts in partnership with the art director.
  • Reviewed and edited colleagues’ written work for grammar, tone, voice and creative quality.
  • Updated company website content including contact information, articles and services.
  • Closely monitored cannabis industry press and wrote responses to significant developments.
  • Wrote unique text for cannabis industry websites, including general and branded content.
  • Used software to manage efficient delivery and track content drafts.
  • Communicated with designers, graphic producers, video editors and videographers to create cohesive company voice.
  • Researched industrial and technical information to quickly come up to speed with unfamiliar industries.
09/2013 to 09/2014
Chief Brand Officer Tower Health Boyertown, PA,
  • Insured compliance with state agencies.  
  • Managed vendor intakes and invoice payments.
  • Set up new distribution partners.
  • Identified key growth opportunities for the business through analyzing a changing market to reach new demographics.
  • Capitalized on industry changes to maximize company revenue.
  • Reduced and controlled expenses by improving resource allocation.
  • Compiled and synthesized relevant business data such as financials, and performance.
  • Highlighted the difference between competitive brands and managed brands through innovative merchandising campaigns.
  • Recruited and hired and trained new staff.
  • Offered feedback to executive-level management on the effectiveness of strategies, selling programs and initiatives.
  • Coached and mentored staff members by offering constructive feedback and taking interest in their long-term career growth.
  • Prepared Standard Operating Procedures for all aspects of the business.
06/2013 to 09/2014
Table Representative Tower Health Gilbertsville, PA,
  • Table at multiple cannabis events to inform the public about legalization efforts.
  • Gather signatures for Measure 91.
2009 to 2010
Teacher Rocket Learning City, STATE,
  • Academic remediation couch.
2004 to 06/2010
Teacher San Bernardino City Unified School District City, STATE,
  • 8th Grade Language Arts and Reading Teacher.
  • Department common assessment writer and team leader.
  • Awards for successful implementation of MODEL behavior and Professional Learning Community strategies.
  • Textbook Adoption committee member.
  • High School Exit Exam coordinator.
  • After School Program Academic Coach.
  • Instructor Gifted and talented education (GATE) certified.
  • Professional development trainings in AVID, special education, second language acquisition, socioeconomic-status and learning, gang awareness, and cultural relevance.
2001 to 2003
Teacher Hesperia Unified School District City, STATE,
  • 7th Grade Language Arts and Reading teacher.
  • Adult Education teacher, diploma program.
  • GED preparation Teacher.
  • Technology Teacher.
Expected in 2013
: Public Relations
Marylhurst - Marylhurst, OR
Expected in 2003
: Education/Credential Program
California State University - San Bernardino, CA
Master's in Educational Technology
Expected in 2001
B.A: English Literature, Departmental Honors
California State University - San Bernardino, CA
English Literature, Departmental Honors

  • Content Managment Systems: Wordpress, Concrete5
  • Desktop Publishing Software: Photoshop, Illustrator, HTML, InDesign
  • Social Media/Web:  SEO, Social Media Marketing, Blog Managment
Community Involvement
Volunteer, Oregon Green Free, 2010-2013
Americorp Member 2012-2013
Women Grow 2015-Present
Moms for Measure 91 2014-Present

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Resume Overview

School Attended

  • Marylhurst
  • California State University
  • California State University

Job Titles Held:

  • Writer
  • Owner and Lead Instructor of Cannabis Cultivation
  • Writer
  • Chief Brand Officer
  • Table Representative
  • Teacher
  • Teacher
  • Teacher


  • B.A

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