Experienced writer with eight years in the cannabis industry, specializing in writing forblogs, social media and websites. Brand-minded with a diverse background and established industry network. Highly adaptable and team player. Adept at gaining expert-level knowledge quickly and producing elegant, engaging copy.
Microsoft Word expertise
Strong communication skills
Writer10/2015 - CurrentDope MagazinePortland, OR
Developed creative ideas and concepts in partnership with content staff.
Wrote reviews of products, gardens and events.
Owner and Lead Instructor of Cannabis Cultivation08/2015 - CurrentMedicinal Jane Portland, OR
Developed a new customer base.
Identified strategic partnerships and gathered market information to gain a competitive advantage.
Targeted new long-term business partner prospects in the cannabis industry.
Optimized current revenue streams by networking for additional business prospects with established clients.
Planned strategic brand-building events to expand the product portfolio.
Contacted new and existing customers to discuss how specific products could meet their needs.
Identified, coordinated and participated in client relationship-building activities and meetings.
Cultivated relationships with key players in various industries to create ongoing and mutually beneficial referrals.
Identified issues with existing marketing material to drive process improvements.
Developed growth plans by identifying key clients, key targets and priority service lines.
Writer07/2015 - CurrentMarijuanapolitics.comPortland, OR
Implemented new company “voice” strategy in close collaboration with executives and design department.
Maximized SEO for company blog.
Developed creative ideas and concepts in partnership with the art director.
Reviewed and edited colleagues' written work for grammar, tone, voice and creative quality.
Updated company website content including contact information, articles and services.
Closely monitored cannabis industry press and wrote responses to significant developments.
Wrote unique text for cannabis industry websites, including general and branded content.
Used software to manage efficient delivery and track content drafts.
Communicated with designers, graphic producers, video editors and videographers to create cohesive company voice.
Researched industrial and technical information to quickly come up to speed with unfamiliar industries.
Chief Brand Officer10/2013 - 10/2014Portland Medical Cannabis ClubPortland, OR
Insured compliance with state agencies.
Managed vendor intakes and invoice payments.
Set up new distribution partners.
Identified key growth opportunities for the business through analyzing a changing market to reach new demographics.
Capitalized on industry changes to maximize company revenue.
Reduced and controlled expenses by improving resource allocation.
Compiled and synthesized relevant business data such as financials, and performance.
Highlighted the difference between competitive brands and managed brands through innovative merchandising campaigns.
Recruited and hired and trained new staff.
Offered feedback to executive-level management on the effectiveness of strategies, selling programs and initiatives.
Coached and mentored staff members by offering constructive feedback and taking interest in their long-term career growth.
Prepared Standard Operating Procedures for all aspects of the business.
Table Representative07/2013 - 10/2014New Approach OregonPortland, OR
Table at multiple cannabis events to inform the public about legalization efforts.
Gather signatures for Measure 91.
Teacher01/2009 - 01/2010Rocket LearningSan Bernardino, CA
Academic remediation couch.
Teacher01/2004 - 07/2010San Bernardino City Unified School DistrictSan Bernardino, CA
8th Grade Language Arts and Reading Teacher.
Department common assessment writer and team leader.
Awards for successful implementation of MODEL behavior and Professional Learning Community strategies.
Textbook Adoption committee member.
High School Exit Exam coordinator.
After School Program Academic Coach.
Instructor Gifted and talented education (GATE) certified.
Professional development trainings in AVID, special education, second language acquisition, socioeconomic-status and learning, gang awareness, and cultural relevance.
Teacher01/2001 - 01/2003Hesperia Unified School DistrictHesperia, CA
7th Grade Language Arts and Reading teacher.
Adult Education teacher, diploma program.
GED preparation Teacher.
2013Marylhurst - Public RelationsMarylhurst, OR
2003California State University - Education/Credential ProgramSan Bernardino, CAMaster's in Educational Technology
2001B.A:California State University - English Literature, Departmental HonorsSan Bernardino, CAEnglish Literature, Departmental Honors