World Wide marketing Manager Resume Example
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WORLD WIDE MARKETING MANAGER
Professional Summary
Skilled marketing professional passionate about building productive relationships with customers, partners and team members. Focused on exceeding revenue goals . Versed in all aspects of product line management, marketing and related activities for both new product development and portfolio management.
Core Qualifications
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Experience
DanaherGolden , COWorld Wide marketing Manager02/2015 to Current
- Responsible for marketing General Radiology products including Comptued Radiology Systems, Digital Radiography and acquisition Software.
- Execute Annual Strategic meetings to position and develop 3 year roadmaps.
- Work closely with the multi-functional product development teams as well as marketing communications to deliver sales tools and product training to the field.
- Responsible for driving new product launches and defining product positioning, establishing market value propositions, and communicating key features/advantages/benefits
- Develop and execute marketing plans including market assessment, sales and marketing tool development and successful product launch strategy.
- Work with regional sales and marketing teams to align the global plan with each region and effectively communicate World Wide materials and tools.
- Work closely with the multifunctional product development teams as well as marketing communications to deliver sales tools and product training to the field.
- Develop necessary product launch materials with Marketing Communications, i.e. advertisements, press releases, direct mail pieces, sell sheets, brochures, email blasts, videos etc.
- Effectively partner and collaborate with regional marketing leaders and other functions ensuring proper inputs to the product development team.
- Investigate key competitors in the market and provided successful arguments to the sales organization.
- Collaborate with 5 major geographic regions to define the annual strategic marketing plans and tactics that support these plans
American ExpressArizona , LAWorld Wide marketing Manager03/2015 to Current
- Responsible for World Wide marketing for General Radiology products including Computed Radiology Systems, Digital Radiography and Acquisition Software.
- Responsible for driving new product launches and defining product positioning, establishing market value propositions, and communicating key features/advantages/benefits
- Develop and execute World Wide marketing plans including market assessment, sales and marketing tool development and successful product launch strategy.
- Work with regional sales and marketing teams to align the global plan with each region and effectively communicate World Wide materials and tools.
- Work closely with the multifunctional product development teams as well as marketing communications to deliver sales tools and product training to the field.
- Develop necessary product launch materials with Marketing Communications, i.e. advertisements, press releases, direct mail pieces, sell sheets, brochures, email blasts, videos etc.
- Effectively partner and collaborate with regional market leaders and other functions to ensure proper inputs to the product development team.
- Investigate key competitors in the market and provided successful sales arguments to the sales organization.
- Collaborate with 5 major geographic regions to define the annual strategic marketing plans and tactics that support these plans
Epicor Software CorporationSolon , OHGlobal Product Manager10/2007 to 03/2015
- Responsible for global product management and marketing for Drug Discovery portfolio worth $29 million.
- Identify, develop and evaluate product positioning, pricing and marketing plans annually.
- Prepare and analyze market size and competitive positioning for product portfolio.
- Drive global marketing related activities for both new product development and existing products with an emphasis on innovation and brands.
- Responsible for defining regional promotional tools and sales tactics to drive sales including product pricing, promotional tactics and distribution channels.
- Collaborate with Marketing Communications to develop, design and produce marketing materials, i.e.
- advertisements, press releases, direct mail pieces, sell sheets, brochures, email blasts, Scientific Posters, etc.
- Responsible for conducting comprehensive product training.
- Analyze, interpret and report out monthly management reports in regards to product sales activity to budget, programs, market conditions and competition.
- Work effectively with direct sales team, channel partners and regional teams for deployment of programs and promotions.
- Works closely with our Supply Chain and Operations team to develop sales forecasts for capacity and production planning.
St. Joseph HealthAnaheim , CAAssociate Product Manager02/2005 to 10/2007
- Managed product lines worth $12 Million in World Wide Sales.
- Responsible for training the sales force, customer service, and technical support.
- Managed product improvement processes.
- Managed the development and marketing of select products and product lines.
- Executed Marketing and Sales initiatives.
- Worked cross functionally throughout the organization.
Thermo Fisher ScientificCity , STATETechnical Application Specialist05/2003 to 02/2005
- Provided technical information to customers.
- Product selection and application selection guidance to customers and distributors.
- Received, documented, and coordinated investigations of customer complaints.
- Identified, communicated, and developed potential sales leads.
- Identified and communicated new product opportunities.
WyethCity , STATESenior Laboratory Assistant05/1999 to 05/2003
- Reviewed and Analyzed data for FDA submission.
- Highly Proficient in the following assays: Functional Assays: Diphtheria Vero Cell Micro neutralization, and Opsonphogocytosis Micro Assay.
- Enzyme Linked Immunosorbent Assay (ELISA).
- Proficient in Tissue Culture.
- Developed and optimized of the OPA bioassay.
- Performed preventative maintenance on Analytical Instrumentations.
- Qualified new assays, controls, and bacterial banks.
- Competent in trouble shooting any assay, instrument, or control.
Education
Bachelor of Science:Organizational ManagementROBERTS WESLEYAN COLLEGE, City, State
Organizational Management
Associate of Science:Medical Laboratory TechnologySTATE UNIVERSITY of NEW YORK, COLLEGE of TECHNOLOGY at ALFRED, City, StateMedical Laboratory Technology
Skills
Launch Planning, Brand development, Brochures, Budget, Competitive Analysis, Customer Centric, Functional & Global marketing, Innovation, Team Leadership, Market analysis, Marketing Plans, Market Strategy, Market Trends, New Product Development, Product Positioning, Product Improvement Process, Sales, SAP, Microsoft Office Suite.
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Resume Overview
School Attended
- ROBERTS WESLEYAN COLLEGE
- STATE UNIVERSITY of NEW YORK, COLLEGE of TECHNOLOGY at ALFRED
Job Titles Held:
- World Wide marketing Manager
- Global Product Manager
- Associate Product Manager
- Technical Application Specialist
- Senior Laboratory Assistant
Degrees
- Bachelor of Science : Organizational Management
Associate of Science : Medical Laboratory Technology
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