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World Wide marketing Manager Resume Example

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WORLD WIDE MARKETING MANAGER
Professional Summary

Skilled marketing professional passionate about building productive relationships with customers, partners and team members. Focused on exceeding revenue goals . Versed in all aspects of product line management, marketing and related activities for both new product development and portfolio management.

Core Qualifications
  • Global marketing
  • Knowledge of market trends
  • Market segmentation
  • Competitive analysis
  • Brand development
  • Go-to-market strategy development
  • Project management
  • Fundamentals of Product Management
  • SalesForce
  • SAP
  • Microsoft Office Suite
  • Enthusiastic team player
  • Customer service-oriented
  • Cross-functional team leadership
  • Deadline-driven
  • Self-directed
  • Community Initiatives
Experience
Carestream Health Rochester, New York World Wide marketing Manager 02/2015 to Current
  • Responsible for marketing General Radiology products including Comptued Radiology Systems, Digital Radiography and acquisition Software.
  • Execute Annual Strategic meetings to position and develop 3 year roadmaps.
  • Work closely with the multi-functional product development teams as well as marketing communications to deliver sales tools and product training to the field.
  • Responsible for driving new product launches and defining product positioning, establishing market value propositions, and communicating key features/advantages/benefits
  • Develop and execute marketing plans including market assessment, sales and marketing tool development and successful product launch strategy.
  • Work with regional sales and marketing teams to align the global plan with each region and effectively communicate World Wide materials and tools.
  • Work closely with the multifunctional product development teams as well as marketing communications to deliver sales tools and product training to the field.
  • Develop necessary product launch materials with Marketing Communications, i.e. advertisements, press releases, direct mail pieces, sell sheets, brochures, email blasts, videos etc.
  • Effectively partner and collaborate with regional marketing leaders and other functions ensuring proper inputs to the product development team.
  • Investigate key competitors in the market and provided successful arguments to the sales organization.
  • Collaborate with 5 major geographic regions to define the annual strategic marketing plans and tactics that support these plans
Carestream Health Rochester, New York World Wide marketing Manager 03/2015 to Current
  • Responsible for World Wide marketing for General Radiology products including Computed Radiology Systems, Digital Radiography and Acquisition Software.
  • Responsible for driving new product launches and defining product positioning, establishing market value propositions, and communicating key features/advantages/benefits
  • Develop and execute World Wide marketing plans including market assessment, sales and marketing tool development and successful product launch strategy.
  • Work with regional sales and marketing teams to align the global plan with each region and effectively communicate World Wide materials and tools.
  • Work closely with the multifunctional product development teams as well as marketing communications to deliver sales tools and product training to the field.
  • Develop necessary product launch materials with Marketing Communications, i.e. advertisements, press releases, direct mail pieces, sell sheets, brochures, email blasts, videos etc.
  • Effectively partner and collaborate with regional market leaders and other functions to ensure proper inputs to the product development team.
  • Investigate key competitors in the market and provided successful sales arguments to the sales organization.
  • Collaborate with 5 major geographic regions to define the annual strategic marketing plans and tactics that support these plans
Thermo Fisher Scientific Rochester, New York Global Product Manager 10/2007 to 03/2015
  • Responsible for global product management and marketing for Drug Discovery portfolio worth $29 million.
  • Identify, develop and evaluate product positioning, pricing and marketing plans annually.
  • Prepare and analyze market size and competitive positioning for product portfolio.
  • Drive global marketing related activities for both new product development and existing products with an emphasis on innovation and brands.
  • Responsible for defining regional promotional tools and sales tactics to drive sales including product pricing, promotional tactics and distribution channels.
  • Collaborate with Marketing Communications to develop, design and produce marketing materials, i.e.
  • advertisements, press releases, direct mail pieces, sell sheets, brochures, email blasts, Scientific Posters, etc.
  • Responsible for conducting comprehensive product training.
  • Analyze, interpret and report out monthly management reports in regards to product sales activity to budget, programs, market conditions and competition.
  • Work effectively with direct sales team, channel partners and regional teams for deployment of programs and promotions.
  • Works closely with our Supply Chain and Operations team to develop sales forecasts for capacity and production planning.
Thermo Fisher Scientific Rochester, New York Associate Product Manager 02/2005 to 10/2007
  • Managed product lines worth $12 Million in World Wide Sales.
  • Responsible for training the sales force, customer service, and technical support.
  • Managed product improvement processes.
  • Managed the development and marketing of select products and product lines.
  • Executed Marketing and Sales initiatives.
  • Worked cross functionally throughout the organization.
Thermo Fisher Scientific Rochester, New York Technical Application Specialist 05/2003 to 02/2005
  • Provided technical information to customers.
  • Product selection and application selection guidance to customers and distributors.
  • Received, documented, and coordinated investigations of customer complaints.
  • Identified, communicated, and developed potential sales leads.
  • Identified and communicated new product opportunities.
Wyeth Rochester, New York Senior Laboratory Assistant 05/1999 to 05/2003
  • Reviewed and Analyzed data for FDA submission.
  • Highly Proficient in the following assays: Functional Assays: Diphtheria Vero Cell Micro neutralization, and Opsonphogocytosis Micro Assay.
  • Enzyme Linked Immunosorbent Assay (ELISA).
  • Proficient in Tissue Culture.
  • Developed and optimized of the OPA bioassay.
  • Performed preventative maintenance on Analytical Instrumentations.
  • Qualified new assays, controls, and bacterial banks.
  • Competent in trouble shooting any assay, instrument, or control.
Education
Bachelor of Science: Organizational Management ROBERTS WESLEYAN COLLEGE, Rochester, New York

Organizational Management
Associate of Science: Medical Laboratory Technology STATE UNIVERSITY of NEW YORK, COLLEGE of TECHNOLOGY at ALFRED, Alfred, New York Medical Laboratory Technology
Skills

Launch Planning, Brand development, Brochures, Budget, Competitive Analysis, Customer Centric, Functional & Global marketing, Innovation, Team Leadership, Market analysis, Marketing Plans, Market Strategy, Market Trends, New Product Development, Product Positioning, Product Improvement Process, Sales, SAP, Microsoft Office Suite.

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Resume Overview

Companies Worked For:

  • Carestream Health
  • Thermo Fisher Scientific
  • Wyeth

School Attended

  • ROBERTS WESLEYAN COLLEGE
  • STATE UNIVERSITY of NEW YORK, COLLEGE of TECHNOLOGY at ALFRED

Job Titles Held:

  • World Wide marketing Manager
  • Global Product Manager
  • Associate Product Manager
  • Technical Application Specialist
  • Senior Laboratory Assistant

Degrees

  • Bachelor of Science : Organizational Management
    Associate of Science : Medical Laboratory Technology

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