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VP of Product Strategy Resume Example

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VP OF PRODUCT STRATEGY
Summary

Entrepreneurial leader with 15+ years of experience in product strategy, marketing and sales with a technology focus. Seeking to leverage my skills and create high impact results.

Experience
VP of Product Strategy, 01/2018 - CurrentCompany Name - City, State
  • Responsible for the product strategy team consisting of Product Management (including QA and Data science), Product Marketing, Product Design and Product Partnerships
  • Grew the Product Strategy team from 4 to 25 people and established a QA, Data Science and Partnership team
  • Ensure ongoing alignment of both the short term roadmap objectives and long term strategy to the company vision to maximize our ARR growth
  • Oversee the complete product development lifecycle from concept through production
  • Established a process to capture customer feedback from all parts of the organization, prioritize feature development and enable visibility of vision and roadmap across the organization
  • Successfully launched a maintenance marketplace connecting customers to national and independent maintenance providers together creating a new revenue stream for the organization
  • Developed an add-on product strategy and launched our first net new product in October of 2020 (Equipment management) creating a new revenue stream for the organization
  • Continually researching the industry for trends or changes, competitive threats, partner opportunities for integrations or to expand our distribution
  • Leveraged customer/prospect sales and churn data to develop an ideal customer profile
  • Collaborate with sales and marketing leaders to create content for our website, sales enablement and in app to maximize customer conversion
  • Frequently speak with customers, at industry events, all company meetings and board meetings
  • Support sales with large mid-market and enterprise customers during the sales process
Director of Strategy and Innovation, 05/2015 - 09/2017Company Name - City, State
  • Responsible for building out the vision, strategy, sales team and technology to support the Firestone fleet business.
  • Collaborated with the operations, finance and local store teams along with technology partners to launch 2 POC fleet focused maintenance facilities
  • Developed the B2B GTM contact strategy to include National Accounts, Local Sales Activation, Inside Sales/Support, Regional Sales Activation, Pricing strategies
  • Leveraged customer data and prospect data to establish GTM targets and Ideal customer profile
  • Oversaw the creation of the direct mail/email campaigns, Social & Mobile strategy and field sales collateral
  • Launched a commercial sales CRM in 1st 60 days (SAP) completed migration to SFDC a year later
  • Major technology projects included building solutions for a marketing data base, telematics, app integrations, fleet website enhancement, customer portal development, ecommerce, and in-store digital inspections
eServicesCarquestDirector of Ecommerce & EServices, 12/2005 - 05/2015Company Name - City, State
  • Responsible for launching and ongoing revenue growth of the AAP commercial ecommerce parts platform
  • Development and launch of MotoShop Technology Tools, SaaS products for independent repair shops.
  • Ecommerce revenue grew from $0 to ~$400M in revenue annually from 2010 to 2015 (With the Carquest acquisition commercial ecommerce was ~$800M in revenue)
  • Played a key role in building a strategy and execution plan to roll out ecommerce to 3600 locations and over 10,000 customers in 2010
  • Served as the voice of the customer and developed business requirements to establish feature priorities for our product development team
  • Collaborated with the IT team in development of a new platform and relaunch in 2012
  • Lead the outside sales team of 3 area managers and 35 sales people
  • Launched and developed SFDC CRM tool for sales and electronic contract management
  • Worked cross-functionally with company sales leaders to establish goals, target customers and GTM process for the ecommerce sales team to work with the larger parts sales organization of 500 sales people
  • eServices revenue grew from $0 to ~$20M in ARR from 2012 to 2015
  • Launched Inside Sales team to support an integrated sales model (Inside & Outside Sales)
  • Integrated 3 SaaS companies and launched a shop management system, marketing program and repair & diagnostic product for independent repair shops selling over 10,000 subscriptions in 24 months
  • Oversaw the GTM team development of sales promotions, sales enablement tools and trade show success
  • Managed, researched and signed agreements for new distribution deals and partnership.
Specialized Training
  • ASE Parts Certified (Expired)
  • Fierce Conversations
  • Dale Carnegie Sales
Education and Training
Some College (No Degree), Criminal Justice
Moraine Valley College
Skills
  • Data-driven decisioning
  • Strategic planning
  • Collaboration
  • Customer empathy
  • Story telling
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Resume Overview

School Attended

  • Moraine Valley College

Job Titles Held:

  • VP of Product Strategy
  • Director of Strategy and Innovation
  • eServicesCarquestDirector of Ecommerce & EServices

Degrees

  • Some College (No Degree) , Criminal Justice

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