Entrepreneurial leader with 15+ years of experience in product strategy, marketing and sales with a technology focus. Seeking to leverage my skills and create high impact results.
Skills
Data-driven decisioning
Strategic planning
Collaboration
Customer empathy
Story telling
Experience
VP of Product & Partnerships, 01/2022 to Current Paradies Lagardère Travel Retail – Erlanger, KY,
Created a strategy to modernize our platform look and feel in several phases
Built a mind map of current fleet industry, partnerships so the organization can better understand the landscape and future opportunities for M&A
Made some key personal changes to better align our Product team and hardware, software strategy
Developed Partnership strategy and defined process to scale and create a meaningful distribution channels to support long term ARR growth
Signed 5 new Strategic Partnerships in key industry focused verticals
VP of Product Strategy, 01/2017 to 01/2022 Bridgestone – City, STATE,
Responsible for the product strategy team consisting of Product Management (including QA and Data science), Product Marketing, Product Design and Product Partnerships
Ensure ongoing alignment of both the short term roadmap objectives and long term strategy to the company vision to maximize our ARR growth
Oversee the complete product development lifecycle from concept through production
Established a process to capture customer feedback from all parts of the organization, prioritize feature development and enable visibility of vision and roadmap across the organization
Successfully launched a maintenance marketplace connecting customers to national and independent maintenance providers together creating a new revenue stream for the organization
Developed an add-on product strategy and launched our first net new product in October of 2020 (Equipment management) creating a new revenue stream for the organization
Continually researching the industry for trends or changes, competitive threats, partner opportunities for integrations or to expand our distribution
Leveraged customer/prospect sales and churn data to develop an ideal customer profile
Collaborate with sales and marketing leaders to create content for our website, sales enablement and in app to maximize customer conversion
Frequently speak with customers, at industry events, all company meetings and board meetings
Support sales with large mid-market and enterprise customers during the sales process
Director of Strategy & Innovation, 04/2015 to 08/2017 Advance Auto Parts/MotoShop Technology Tools – City, STATE,
Responsible for building out the vision, strategy, sales team and technology to support the Firestone fleet business.
Collaborated with the operations, finance and local store teams along with technology partners to launch 2 POC fleet focused maintenance facilities
Developed the B2B GTM contact strategy to include National Accounts, Local Sales Activation, Inside Sales/Support, Regional Sales Activation, Pricing strategies
Leveraged customer data and prospect data to establish GTM targets and Ideal customer profile
Oversaw the creation of the direct mail/email campaigns, Social & Mobile strategy and field sales collateral
Launched a commercial sales CRM in 1st 60 days (SAP) completed migration to SFDC a year later
Major technology projects included building solutions for a marketing data base, telematics, app integrations, fleet website enhancement, customer portal development, eCommerce, and in-store digital inspections
Director of ECommerce & EServices, 11/2005 to 04/2015 Company Name – City, State,
Responsible for launching and ongoing revenue growth of the AAP commercial eCommerce parts platform
Development and launch of MotoShop Technology Tools, SaaS products for independent repair shops.
eCommerce revenue grew from $0 to ~$400M in revenue annually from 2010 to 2015 (With the Carquest acquisition commercial ecommerce was ~$800M in revenue)
Played a key role in building a strategy and execution plan to roll out ecommerce to 3600 locations and over 10,000 customers in 2010
Served as the voice of the customer and developed business requirements to establish feature priorities for our product development team
Collaborated with the IT team in development of a new platform and relaunch in 2012
Lead the outside sales team of 3 area managers and 35 sales people
Launched and developed SFDC CRM tool for sales and electronic contract management
Worked cross-functionally with company sales leaders to establish goals, target customers and GTM process for the ecommerce sales team to work with the larger parts sales organization of 500 sales people
eServices revenue grew from $0 to ~$20M in ARR from 2012 to 2015
Launched Inside Sales team to support an integrated sales model (Inside & Outside Sales)
Integrated 3 SaaS companies and launched a shop management system, marketing program and repair & diagnostic product for independent repair shops selling over 10,000 subscriptions in 24 months
Oversaw the GTM team development of sales promotions, sales enablement tools and trade show success
Managed, researched and signed agreements for new distribution deals and partnerships
Education and Training
: Criminal Justice, Expected in 1995 Moraine Valley College - , GPA:
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