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Sr. Value Engineer Resume Example

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SR. VALUE ENGINEER
Summary
Twelve years experience in web analysis and online marketing. Industry experience includes eight years with Adobe Marketing Cloud Software with the last three years focused on creating a measurable impact on customers' business processes. I help guide customers towards understanding the potential value in an investment with Adobe solutions and towards realization of the value. I worked with customers spanning several industries, including retail, media & entertainment, public sector, and education. I have also worked on the client side and have the ability to identify trends and site activity, with knowledge of eCommerce, media, and high tech business. Managed third party vendor relationships and web analytics tools, which includes acting as analytics lead to coordinate with design and technical teams to implement page tags, create source codes and campaign tracking and responsible for the creation of web dashboard reports with appropriate KPI's that are measured and tracked on a weekly and monthly basis. Analyze which traffic source drove the most engagement for the sites.
Highlights
  • Exceptional interpersonal skills
  • Developed value selling content, tools, and methodology
  • Analytical problem solver
  • Strong sales-closer
  • Driven
  • Cheerful and energetic
Accomplishments
Participated in over 6 opportunities that closed for more than $2M. Co-presenter at the Adobe Summit 2012 about Adobe Analytics Essentials.  Created report to show and measure cross-visitation purchases. Co-presenter at the Omniture Summit 2009 about Advanced Web Analytics for SEO.
Experience
Sr. Value Engineer12/2012 to CurrentAdobe Systems IncDallas, TX
  • Enable and help evangelize value-selling by using comprehensive industry and customer financial content and collateral, which can result in provide a financial benefit analysis of using Adobe's solutions to address business challenges, focusing on the Commercial, Public Sector, Education, and Latin America territories.
  • Helped design tools and deliverables to penetrate customer accounts, including Case Studies, Business Cases, and Customer Value Scorecards.
  • Help customers identify and measure key performance indicators (KPIs) that should be monitored to improve the value received from Adobe's products and services.
  • Work with Account Management for post-sales communication with customers for best practices in the implementation of Adobe solutions and value achieved, giving the information back to the pre-sales team.
  • Assist with building content and tools by contributing reusable content and templates.
Director, Web Analytics10/2011 to 11/2012Neiman Marcus Group Dallas, TX
  • Lead a three-person team that focuses on conversion analysis, a/b testing, personalization, implementation, and vendor management for five sites that include neimanmarucs.com, bergdorfgoodman.com, horchow.com, lastcall.com, and cusp.com.
  • Drive strategic thinking, develop business insights, and manage all analytics projects.
  • Work collaboratively with merchandising, marketing, and site optimization teams to develop strategic insights that inform merchandising and marketing efforts including landing page optimization, merchandising strategies, site speed efforts.
  • Manage analytics needs including site KPI performance measurement, a/b testing reporting, and insights development.
  • Optimize conversion for the five sites via insightful guidance, actionable analysis, and participating in conversion task force.
  • Evaluate contracts and manage third-party vendors, including Adobe (Omniture), Choicestream, RichRelevance, and selection of a/b testing tool.
Analytics Implementation Manager05/2010 to 10/2011Dell, IncAustin, TX
  • Responsible for SiteCatalyst implementation and Omniture Survey roadmap and tool strategy, vendor management, and governance worldwide.
  • Use SiteCatalyst, Survey, Insight, Test and Target, iPerceptions, and TeaLeaf to provide analytics for programs at the global level.
  • Provide training and support for hundreds of users worldwide through workshops, videos and a wiki site.
  • Coordinate a Worldwide Analytics council with members from Dell's Business Units and review the SiteCatalyst roadmap with the council members on a monthly basis.
  • Evaluate new tools and analytical techniques to maintain best practice for SiteCatalyst implementation.
  • Review and test SiteCatalyst JavaScript file before each release to ensure matches business requirements.
  • Use Fiddler to test and debug the SiteCatalyst JavaScript file to ensure there are not any errors in the code.
  • Working with Business Units on implementing Adobe Survey within Test and Target to be able to survey customers to improve customer experience.
  • Former member of the Customer Advisory Board for Adobe Survey.
  • Co-presenter at the Omniture Summit 2011 about Survey Analytics.
  • Completed a percent of page viewed reporting, which gives the ability to see how much of the page was initially viewed and how much of the page was viewed in total.
  • Working on a cross-visitation reporting, which will give the ability to measure how much influence do each channels have on a purchase.
Manager, Web Analytics05/2007 to 05/2010Scripps NetworksKnoxville, TN
  • Manage all aspects of the web analytics program for 14 sites including foodnetwork.com, hgtv.com, diynetwork.com, and travelchannel.com, which includes implementation, site analysis, engagement analysis, site trends through segmentation analysis, and overall problem solving.
  • Work directly with the Marketing, Product, and Technical teams to configure, customize, and operate web analytics tool for weekly, monthly, and ad hoc performance reporting for all the websites and to implement test and control marketing tactics.
  • Establish a tagging and reporting standard for all of the sites to have consistency for all sites, including identifying key performance metrics, building dashboards, presenting key insights weekly and ensuring data drives actions to improve the business.
  • Mine qualitative research data and customer satisfaction survey data and tie to actionable business insights.
  • Set up tracking for measuring new design and navigation elements to determine which contributed the best towards increased performance and meeting the goals of the sites.
  • Gather business requirements for Omniture enhancements and manage roadmap of improvements.
  • Manage relationships with analytics vendor.
  • Determine success of Web 2.0 technologies.
  • Export data from Omniture into Business Objects to combine data from ad serving system for a more holistic view of the customer.
  • Completed weekly reporting for the HGTV show Design Star.
  • Presented my findings of the Design Star site to the President of HGTV programming, which then affect changes to the Design Star show that is going to air in 2008.
  • Co-presenter with Omniture in an eSeminar series sponsored by Adobe about measuring and optimizing rich media applications.
  • Co-presenter at the Omniture Summit 2009 about Advanced Web Analytics for SEO.
Sr. Web Analyst, Team Lead05/2006 to 04/2007Jewelry TelevisionKnoxville, TN
  • Implemented advanced metrics 'dashboards' for end-user self service.
  • Provide data for and monitoring of intermediate to advanced web analytics KPI's; work with business stakeholders to identify and provide data for new or improved KPI's.
  • Contribute to the development of business cases and metrics plans for proposed projects.
  • Analyzed incoming requests and provide accurate and comprehensive estimates on work effort and expected completion dates both on an individual and group level.
  • Provide second-level.
  • support to implementation teams in setting up products for measurement (i.e.
  • tagging).
  • Provide support to the BI team on how to best leverage available data and tools.
  • Provide data for and monitoring of advanced web analytics KPI's; work with and provide direction to business stakeholders to identify and provide data for new or improved KPI's.
  • Managed and nurtured relationships with third-party analytics vendors, including both Coremetrics and Omniture.
  • Analyzed incoming BI report requests for whole team and used MS Sharepoint to provide an accurate, timely, and comprehensive work effort and due dates which increased productivity of team by 15%.
  • Developed a BI Quality Assurance Cover Sheet for all reports that were submitted to business stakeholders, which included an objective of the project, a list of any formula's used, any initial errors found and how they resolved and recommendations which increased productivity by 10%.
Internet Marketing Analyst10/2003 to 05/2006Team Express, IncSan Antonio, TX
  • Manage five main marketing campaign reporting and analysis for two websites, catalog, e-mail, Google, Yahoo, and Affiliate sales.
  • Manage the paid search programs (PPC) through Google and Yahoo and determine the landing page for each keyword that was bid on.
  • Researched and managed the selection of a web analytics company, Coremetrics.
  • Tracked the customer's movement, browsing behavior, and buying behavior through two websites.
  • Distribute sales reports on a daily and weekly basis and analyze how the sales were in comparison to our marketing programs.
  • Analyze the conversion rates for each keyword for Google and Yahoo.
  • Complete a P&L statement for each keyword on a weekly basis.
  • Researched and managed the selection of an e-mail vendor, Responsys, to send promotional e-mails to our customers.
  • Manage the e-mail database, the segmentation of the e-mail database, e-mail collection, and unsubscribing from our e-mail program.
  • Manage the bidding strategy for each keyword through the paid search programs.
  • Make recommendations on the improvement of our websites.
  • Distribute weekly KPI reports to Middle and Upper Management.
  • Affiliate Manager for our affiliate program through Commission Junction.
  • Review applications for potential affiliates.
  • Contact lower performing affiliates to increase sales.
  • Recruit new companies for our affiliate program.
  • Manage and analyzed checkout process using web analytics tool Coremetrics, reduced the registration process and increased number of customers completing checkout process by 23% and increased online sales by 10%.
  • Manage and analyze Pay-Per -Click programs through Google, Yahoo, and second tier companies and from FY 2004 to FY 2005, increased gross sales by 48% and increased profit by 71%.
  • Co-presenter at the Coremetrics Summit 2006 about Increasing Email Relevance (segmentation and targeting).
Education
Bachelor of Business Administration: MarketingDecember 1998St. Mary's UniversitySan Antonio, TXMarketing
Professional Affiliations
Web Analytics Association 
Skills
Account Management, Adobe, ad, develop business, BI, Business Objects, catalog, com, content, contracts, conversion, council, checkout process, customer satisfaction, database, Dell, direction, e-mail, Email, financial, JavaScript, Latin, marketing, merchandising, Sharepoint, navigation, optimization, page, presenting, presenter, problem solving, profit, programming, qualitative research, Quality Assurance, reporting, selling, sales, sales reports, strategy, strategic, strategic thinking, Summit, vendor management, view, websites, workshops
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Resume Overview

Companies Worked For:

  • Adobe Systems Inc
  • Neiman Marcus Group
  • Dell, Inc
  • Scripps Networks
  • Jewelry Television
  • Team Express, Inc

School Attended

  • St. Mary's University

Job Titles Held:

  • Sr. Value Engineer
  • Director, Web Analytics
  • Analytics Implementation Manager
  • Manager, Web Analytics
  • Sr. Web Analyst, Team Lead
  • Internet Marketing Analyst

Degrees

  • Bachelor of Business Administration : Marketing December 1998

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