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sr marketing manager coca cola freestyle resume example with 18+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Results-driven Senior Marketing Manager with proven track record in marketing leadership, customer marketing and integrated marketing campaigns. Energetic problem solver and collaborator with a strength in leading and executing with attention to detail.

Skills
  • Marketing Strategy
  • Marketing/Consumer Research
  • Branding
  • Product Development
  • Customer Marketing
  • Innovation
  • Integrated Marketing Campaigns
  • Collaboration
  • Content and Digital Asset Management
Education
Grand Valley State University Allendale, MI Expected in BBA : Marketing - GPA :
Work History
Honeywell - SR MARKETING MANAGER, Coca-Cola Freestyle
Lancaster, OH, 01/2018 - Current
  • Lead development of consumer research to drive beverage innovation strategy, pipeline and launches across all Freestyle dispensers.
  • Define and execute vision and strategy for Freestyle's Content Management System (CMS) and oversee content development across 50,000+ Wi-Fi connected dispensers.
  • Lead development, commercialization, and maintenance of existing and new user interfaces across 7 dispenser platforms.
  • Collaborate with CMS developers and platform leads to drive requirements and improvements for current and next generation CMS to improve efficiency and speed to market.
  • Lead strategy, development and evolution of custom on-dispenser programs and content.
  • Collaborate and influence customer teams to develop integrated marketing strategies and programs that best showcase Freestyle as a marketing asset.

RESULTS

  • Leveraged consumer research and insights to develop 2-3 year innovation pipeline for new beverage launches across all Freestyle dispensers.
  • Grew customer awareness and participation in custom programs +215% from 2017 to 2019.
  • Championed relaunch of new 9000 user interface resulting in overall increase of +4.6% long tail and +1.9% total beverage volume at Wendy's.
  • Led research & development of 8100 UI to increase crew speed and accuracy at drive thru.
Audacy, Inc. - SR COMMERCIALIZATION MANAGER, Coca-Cola Freestyle
Miami, FL, 08/2014 - 12/2017
  • Established new processes and framework for key Freestyle marketing business routines used today, including:.
  • Pioneered development and approval process for new Content Management System.
  • Created Guest Connect framework for National, Plus and STAR programs.
  • Established Freestyle marketing team's bi-monthly on dispenser beverage promotions as key business driver of freestyle volume and annual marketing calendar.
  • Developed and executed 360 marketing activations for Freestyle marketing campaigns including dispenser programs, POS, website, app & social media.
  • Led new brand launches for Freestyle in 2016 and 2017 by collaborating with brand teams and identifying gaps in the Freestyle beverage portfolio.
  • Conducted beverage research and created portfolio strategy which led to permanent launch of Sprite Lymonade in 2019 and fueled pipeline for expansion of Dasani Sparkling new flavors and test of Fuze Sparkling.

RESULTS

  • Led development and launch of new Content Management System which enables custom content for Freestyle customers across 7 dispensers.
  • Defined and commercialized first ever Guest Connect development process and increased total number of custom programs by 122% vs 2016.
  • Conducted beverage research and created portfolio strategy that led to launch of Sprite Lymonade in 2019 and Sprite Ginger and Dasani Sparkling in 2020.
  • Led development of national marketing programs from 2015 to 2017 delivering annual strategic framework for beverage incidence and volume growth.
The Coca-Cola Company - SR CUSTOMER MARKETING MANAGER
City, STATE, 09/2007 - 08/2014
  • Act as primary marketing interface with foodservice customers to build customer value and leverage Coca-Cola brands leading to increased brand awareness, market share and corporate profitability.
  • Build and nurture customer relationships, anticipate and understand business needs and objectives, and provide potential courses of action to achieve mutual business goals.
  • Develop long-term beverage strategies for assigned customers by analyzing customer strategy, target demographic, as well as existing beverage offerings, to identify emerging trends, gaps, and opportunities for growth.
  • Lead and execute consumer marketing programs for assigned foodservice customers including conceptual development, tactical execution, merchandising support and post program analysis.

RESULTS

  • Instrumental in positioning Coca-Cola as the preferred beverage partner for several Central Zone key accounts including Brinker International, Dave & Buster's and TGI Friday's.
  • Strategic marketing leadership helped secure new contracts with all 3 customers representing over 28.7 million eq cases for Coca-Cola.
  • Developed 3 year beverage strategy for TGI Friday's inclusive of fountain brand optimization and innovation pipeline resulting in incremental distribution of Coke Zero & Gold Peak Tea in over 500 outlets and delivering over 400,000 eq cases.
  • Led marketing strategy, promotions and execution of Coca-Cola Freestyle in over 170 Wingstop Restaurants resulting in +100% VPO increase over Legacy outlets.
Alberto Culver - ASSISTANT BRAND MANAGER
City, STATE, 03/2000 - 06/2004
  • Defined and executed strategic marketing plans, product innovation and concept development for V05 Shampoo & Conditioner line.
  • Led cross functional teams and interacted with internal and external resources to drive project implementation for new product development, market research, package & graphic development, and product promotions.
  • Managed P&L statement and issued monthly reports and updates to Sr.
  • Management.

RESULTS

  • Developed strategic vision for new “Value-up” platform to drive long-term growth and profitability of V05 shampoo & conditioner.
  • Led innovation and concept development for all new V05 “Value-up” shampoo & conditioner initiatives resulting in 3-year innovation pipeline that grew sales +10% in 2 years.
  • Developed 9 new Nourishing Oasis Shampoo & Conditioner SKUS for launch in 2004.
  • Developed integrated marketing program including P.O.P., FSIs, consumer sweepstakes, internet sampling, and in store displays.
  • Executed integrated marketing promotion for Consort brand including print, radio, outdoor, and bar advertising using celebrity spokesman Mike Ditka, resulting in 17% lift in in-store merchandising over previous year.
  • Conceptualized new FDS “Pursonals” line extension based on consumer insight from segmentation study.
Johnson Products Company - Product Manager, Flori Roberts Cosmetics
City, STATE, 06/1997 - 06/1998

Defined and executed strategic marketing plans for color cosmetics, skin care and fragrance lines.

Initiated and managed new product development, improvement and maintenance activities.

Guided creative development for packaging, point of purchase materials, advertising, promotions and public relations.

Established and adhered to project budgets for all marketing related activities.

Achievements

Redirected marketing efforts & advertising dollars to increase category sales and brand profitability.

Decreased excess inventory levels & managed product discontinuance’s to increase brand profitability.

Developed & set marketing strategy for new Patti LaBelle Girlfriend fragrance and line extensions.

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Resume Overview

School Attended

  • Grand Valley State University

Job Titles Held:

  • SR MARKETING MANAGER, Coca-Cola Freestyle
  • SR COMMERCIALIZATION MANAGER, Coca-Cola Freestyle
  • SR CUSTOMER MARKETING MANAGER
  • ASSISTANT BRAND MANAGER
  • Product Manager, Flori Roberts Cosmetics

Degrees

  • BBA

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