Results-driven Senior Marketing Manager with proven track record in marketing leadership, customer marketing and integrated marketing campaigns. Energetic problem solver and collaborator with a strength in leading and executing with attention to detail.
· Defined and executed strategic marketing plans for color cosmetics, skin care and fragrance lines.
· Initiated and managed new product development, improvement and maintenance activities.
· Guided creative development for packaging, point of purchase materials, advertising, promotions and public relations.
· Established and adhered to project budgets for all marketing related activities.
· Redirected marketing efforts & advertising dollars to increase category sales and brand profitability.
· Decreased excess inventory levels & managed product discontinuance's to increase brand profitability.
· Developed & set marketing strategy for new Patti LaBelle Girlfriend fragrance and line extensions.
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