sr manager residential marketing resume example with 17+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
:
Professional Summary
Marketing professional with over 15 years of experience in effective management of sales, marketing, event coordination and promotional activities. Adept at creating successful partnerships with Executives, cross-functional departments, community and government organizations. Enthusiastic, focused and ambitious individual who is confident in the ability to maximize strategies for the advancement of the team and company.
Accomplishments
Successfully executed marketing campaigns resulting in $1.4m in revenue in 2020
Implemented acquisitions strategies generating over 3,000 units in residential leads and over 1,000 in in hospitality keys
Exceeded retail regional goals by 20% in 2010 and 2011
Planned and launched Comcast Connection Centers (CCC)
for Best Buy and Brandsmart in conjunction with Comcast Corporate in 2009-10
Successfully led South Florida team to rank #2 in Southern Division in Video and Comcast Digital Voice in 2009
Achieved highest sales in Southern Division in 2007
Maximized and achieved goals of $6 million in revenue areas from 2000-06
Skills
CRM
Analyzing trends and marketing
Cross-functional team leadership
Training and team development
Sales operations
Online and traditional marketing
Work History
Sr Manager, Residential Marketing, 11/2021 - Current Nucor Corporation – Crawfordsville, IN,
Manage the development and implementation of Marketing Communications and related acquisition campaigns that achieve subscriber and revenue goals.
Execute marketing strategies, including creative strategy formulation, development and production of digital, traditional direct response, and grass roots tactics.
Plan and organize events, memberships, and trade shows.
Plan and assist in the implementation of market expansion and brand awareness
Collaborate with sales leaders to define objectives, standardize business reporting, and create dashboards for leadership team.
Provide weekly reports to sales leadership including month to date sales production against forecast, churn, pending installs, notice of non-renewals, renewals, and other reports as requested.
Assist in facilitating meeting presentations and oversees special event management.
Monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend tactical strategies.
Develop customer product material targeted to Bulk and Exclusive Retail residential audiences.
Determine appropriate design and product messaging and reviews final development and advertising tactics.
Manage multiple, large-scale projects across different markets
Partner with executive team and sales leaders to review current business metrics at existing Hotwire serviced properties to develop upsell or acquisition marketing campaigns and on-site events to increase revenue and subscriber growth
Research and capitalize on different marketing opportunities to improve product marketability and profitability for residential, commercial and hospitality divisions
Develop and implement acquisition strategy and calendar outlining key campaigns and programs to support lead generation goals
Design direct mail, e-blasts campaigns, field initiatives, promos, and all new acquisition strategies in order to drive market awareness and sell new and existing products
Monitor, review and report on all marketing activity, return on investment and key performance metrics
Coordinates with Client Services team to identify incremental opportunities for Hotwire to enhance its presence and positive image throughout the community
Monitor growth of supported initiatives and provide periodic updates on the business metrics to the organization
Identify, plan and execute all aspects for sponsorships within the community including non-profit organizations
Manage the day to day planning and execution of Corporate and client facing events, industry conferences and trade shows including pre and post event communication
Responsible for all duties related to planning and executing events including but not limited to, defining business goals for each event, creating and managing budget, event theme, registration, staffing, coordinating staff prep-meeting to set expectations, defining staff schedules, event set-up and breakdown
Responsible for coordinating press releases efforts and generating web site content related to each event in partnership with the Public Relations team, Social Media Manager and Copywriter
Drove individual and team sales performance results by developing, training, motivating, and coaching
Initiated, planned, and executed sales and marketing events for consumers at retail stores with networks and radio stations to increase brand awareness
Developed and maintained ongoing relationships with a variety of corporate and retail vendors designed to increase exposure for Comcast to drive sales in a mutually beneficial partnership
Reported on financial and sales data
Managed team of 5 Retail Account Executives
Performed sales activities for an assigned geographic area or product/service line through indirect sales channels to achieve or exceed assigned revenue objectives
Developed long-term relationships with retail management, sales associates, and region/district accounts contacts
Maintained accurate sales reporting per store
Implemented ideas and incentives and improved performance
Rained store employees on Comcast products and services
Managed and sold products and services at retail events
Strategized and developed training programs for Comcast Connect Centers and new Retail Sales Executives , such as Virtual Sales Training and Legacy Core courses, as member of the Retail Advisory Board
Sales Manager, 01/2000 - 01/2006 MACYS – City, STATE,
Drove and exceeded goals by executing company initiatives
Managed 30-50 sales associates and 2 supervisors to achieve business objectives and metrics
Reviewed and utilized reports and implemented action plans focusing on deficient areas.
Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies
Education
Master of Science: Global Strategic Communications, Expected in 2022 - Florida International University - Miami, FL, GPA: Status -
Bachelors of Arts: Marketing, Expected in 2018 - Inter American University of Puerto Rico - Ponce, PR GPA: Status -
Affiliations
Member: Board of Directors, Key Biscayne Chamber of Commerce 2021 Member: Greater Miami Chamber 2016- current
Member: Latin Builders Association 2016- current
Member: Women in Cable Telecommunications (WICT), 2009-2018
Secretary, Board of Directors: National Association Multicultural in Communications (NAMIC), 2012; Member 2010- 2013
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