Sr. Growth Marketing Manager Resume Example
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SR. GROWTH MARKETING MANAGER
Professional Summary
Digital marketing professional adept at dealing with complex data to extract actionable insights that allow clients to unlock their business potential. A self-motivated learner that operates under the mindset of "raising the bar". Ability to thrive in a fast-paced, entrepreneurial work environment and an understanding that teamwork produces the highest-quality results
Skills
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Work History
Sr. Growth Marketing Manager08/2019 to Current
Sensor Tower, Portland , OR
Sensor Tower, Portland , OR
- In charge of the company's website and all digital advertising channels including SEO.
- Spearheaded the website revamp project, starting from a few pages to a fully functional and branded website with SEO focused. Organic and direct traffic double in less than a year as a result.
- Restructured the company paid search channels, driving almost triple the amount of leads with half the CPA year-over-year
- Launched paid social and affiliate programs to drive additional leads while increase brand awareness.
- Managed company budget during the pandemic to ensure efficiency and maintaining growth
- Implemented conversion tracking capabilities to the website using Marketo and Google Analytic to collect data beyond what are provided from the channels to fuel business decisions.
Demand Gen Manager09/2017 to 08/2019
Pcg Digital, Eatontown , NJ
Pcg Digital, Eatontown , NJ
- Double multi-million dollar budget in two years as the channels continue delivering higher ROAS.
- Maintain existing paid channels while expanding to new ones to generate growth and revenue.
- Work with internal and external teams to build out the infrastructure and onboarding of new tools and technology to give WIW a competitive advantage in identifying and capturing the right leads.
- Partner with data team to define the right attribution and tracking, allowing WIW to understand customers behaviors and channels performance better.
- Built internal and external report that delivers insight into channel performance by date, tactics, and audiences.
- Create a testing roadmap for new channels, landing pages, ad copies/creatives, and keyword bidding strategies.
- Work with Finance team to create forecast paid media budget and performance using seasonality and historical data with 90% accuracy.
Work with several agencies and vendors to ensure their channels is optimized - Manage and oversee the performance of the entire marketing and sales funnel, including the customer journey experience from the first contact to conversion, sales cycle as a sales accepted the opportunity, customer renewal and GTM launch support.
- Ensure our sales team has enough MQLs to exceed aggressive growth targets by creating, implementing, and maintaining a high ROI lead generation strategy
- Leverage Salesforce and Marketo to create automated reports with insight that fuel paid media strategies
Paid Search Account Manager05/2017 to 06/2017
Carfax, Inc., Nashville , TN
Carfax, Inc., Nashville , TN
- Leveraged advanced AdWords scripts and automating tools to help increase productivities and efficiency Identified low-hanging-fruits and long-term opportunities for five different accounts through exhaustive auditing process, which in turn increased conversions by at least 35% and lowered CPA by 20% YoY Consulted an ecommerce client on global expansion, cross-channel attributions and new customers acquisition strategies, which led to an increase in media budget by more than a 100% YoY.
Paid Media Analyst07/2015 to 05/2017
Ovative/group, City , STATE
Ovative/group, City , STATE
- Support paid media programs for five clients - a women retailer focused on driving revenue and growing customer base, an eCommerce retailer focused on driving incremental revenue at target ROAS, a children-clothing retailer focused on building brand awareness and top line revenue, and two non-profit organizations focused on driving online traffic and sales.
- Manage day-to-day optimization of client PPC programs using PPC best practices including: search queries report, keyword expansion, ad copies/landing pages A/B testing, bid modification, quality score optimization, beta testing.
- Gather insights from data analysis to develop, test, and measure campaign effectiveness Help developing new budget tracking and forecasting solutions allowing better monitoring daily/weekly/monthly pacing & hitting budget goals.
Education
Bachelor of Science: : Business Marketing and Entrepreneurship Management, 05/2015
Curtis Carlson School of Management - City, State
GPA: 3.85, Dean's List
Associate of Arts: : Business Management, 05/2013
Normandale Community College - City, State
GPA: 4.00, Dean's List
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Resume Overview
School Attended
- Curtis Carlson School of Management
- Normandale Community College
Job Titles Held:
- Sr. Growth Marketing Manager
- Demand Gen Manager
- Paid Search Account Manager
- Paid Media Analyst
Degrees
- Bachelor of Science : Business Marketing and Entrepreneurship Management , 05/2015
Associate of Arts : Business Management , 05/2013
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