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Sr. Growth Marketing Manager Resume Example

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SR. GROWTH MARKETING MANAGER
Professional Summary

Digital marketing professional adept at dealing with complex data to extract actionable insights that allow clients to unlock their business potential. A self-motivated learner that operates under the mindset of "raising the bar". Ability to thrive in a fast-paced, entrepreneurial work environment and an understanding that teamwork produces the highest-quality results

Skills
  • Data analysis
  • Budget management
  • Strategic planner
  • Microsoft Office
  • Kenshoo, Adobe Media Optimizer, Marin Software & Quantic Mind
  • Marketo & Drift
  • Project management
  • Problem solver
  • Team player
  • Google AdWords, Bing Ads & Yahoo Gemini
  • Google Analytics & Adobe Site Catalyst
  • Salesforce
Work History
Sr. Growth Marketing Manager08/2019 to Current
Addigy, Minneapolis, MN
  • In charge of the company's website and all digital advertising channels including SEO.
  • Spearheaded the website revamp project, starting from a few pages to a fully functional and branded website with SEO focused. Organic and direct traffic double in less than a year as a result.
  • Restructured the company paid search channels, driving almost triple the amount of leads with half the CPA year-over-year
  • Launched paid social and affiliate programs to drive additional leads while increase brand awareness.
  • Managed company budget during the pandemic to ensure efficiency and maintaining growth
  • Implemented conversion tracking capabilities to the website using Marketo and Google Analytic to collect data beyond what are provided from the channels to fuel business decisions.
Demand Gen Manager09/2017 to 08/2019
When I Work Inc., Minneapolis, MN
  • Double multi-million dollar budget in two years as the channels continue delivering higher ROAS.
  • Maintain existing paid channels while expanding to new ones to generate growth and revenue.
  • Work with internal and external teams to build out the infrastructure and onboarding of new tools and technology to give WIW a competitive advantage in identifying and capturing the right leads.
  • Partner with data team to define the right attribution and tracking, allowing WIW to understand customers behaviors and channels performance better.
  • Built internal and external report that delivers insight into channel performance by date, tactics, and audiences.
  • Create a testing roadmap for new channels, landing pages, ad copies/creatives, and keyword bidding strategies.
  • Work with Finance team to create forecast paid media budget and performance using seasonality and historical data with 90% accuracy.
    Work with several agencies and vendors to ensure their channels is optimized
  • Manage and oversee the performance of the entire marketing and sales funnel, including the customer journey experience from the first contact to conversion, sales cycle as a sales accepted the opportunity, customer renewal and GTM launch support.
  • Ensure our sales team has enough MQLs to exceed aggressive growth targets by creating, implementing, and maintaining a high ROI lead generation strategy
  • Leverage Salesforce and Marketo to create automated reports with insight that fuel paid media strategies
Paid Search Account Manager05/2017 to 06/2017
Gruen Agency Inc., Minneapolis, MN
  • Leveraged advanced AdWords scripts and automating tools to help increase productivities and efficiency Identified low-hanging-fruits and long-term opportunities for five different accounts through exhaustive auditing process, which in turn increased conversions by at least 35% and lowered CPA by 20% YoY Consulted an ecommerce client on global expansion, cross-channel attributions and new customers acquisition strategies, which led to an increase in media budget by more than a 100% YoY.
Paid Media Analyst07/2015 to 05/2017
Ovative/group, Minneapolis, MN
  • Support paid media programs for five clients - a women retailer focused on driving revenue and growing customer base, an eCommerce retailer focused on driving incremental revenue at target ROAS, a children-clothing retailer focused on building brand awareness and top line revenue, and two non-profit organizations focused on driving online traffic and sales.
  • Manage day-to-day optimization of client PPC programs using PPC best practices including: search queries report, keyword expansion, ad copies/landing pages A/B testing, bid modification, quality score optimization, beta testing.
  • Gather insights from data analysis to develop, test, and measure campaign effectiveness Help developing new budget tracking and forecasting solutions allowing better monitoring daily/weekly/monthly pacing & hitting budget goals.
Education
Bachelor of Science: : Business Marketing and Entrepreneurship Management, 05/2015
Curtis Carlson School of Management - Minneapolis, MN

GPA: 3.85, Dean's List

Associate of Arts: : Business Management, 05/2013
Normandale Community College - Bloomington, MN

GPA: 4.00, Dean's List

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Resume Overview

Companies Worked For:

  • Addigy
  • When I Work Inc.
  • Gruen Agency Inc.
  • Ovative/group

School Attended

  • Curtis Carlson School of Management
  • Normandale Community College

Job Titles Held:

  • Sr. Growth Marketing Manager
  • Demand Gen Manager
  • Paid Search Account Manager
  • Paid Media Analyst

Degrees

  • Bachelor of Science : Business Marketing and Entrepreneurship Management , 05/2015
    Associate of Arts : Business Management , 05/2013

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