Collaborative and creative problem solver who gauges multiple perspectives to drive consensus and alignment. Transforms business strategies into powerful execution plans that drives consumer engagement and revenue growth. Empowers and evangelizes poignant and distinguished brand delivery. Cultivates co-operative marketing alliances with dynamic brands, intellectual properties and synergy partners. Synthesizes workflow processes to maximize efficiency and stimulate creative excellence. Relatable leader proven to develop highly engaged, cross-functional teams that raise productivity along with morale.
Fulfilled a critical leadership role within the in-house marketing and advertising agency for Universal, with accountability for a $12MM operating budget and $48MM in annual marketing and advertising spend. Managed relationships and contracts with outside agencies, vendors, as well as strategic, promotional and licensing partners. Exercised responsibility for performance of five teams: Resource Management, Project Management, Brand Standards, Licensed Partners, Global Promotions Activation.
Promoted to a newly-created role following the restructuring of the Sales and Marketing organization, building a self-subsidizing internal creative resource agency. Procured and deployed workflow and asset management software systems that included Workamajig, Caspio, and XDAM. Exercised responsibility for performance of three teams: Resource Management, Brand Standards, Licensed Partners.
Focused teams on developing innovative and cutting-edge solutions at all levels with effective resource allocation and strategic planning and execution of Brand and Trade Marketing programs. Managed up to 14 account executives and 24 creative professionals, with the authority to review, hire and retain outside agencies and freelancers.
Supervised and directed team of up to eight account executives supporting Brand and Trade Marketing program execution. Developed and implemented campaigns that promoted new product attraction launches, annual events, trade marketing and partner co-operative initiatives that enhanced brand awareness of Universal theme parks, on-site hotels, and the entertainment complex and increased ticket/package sales.
Member, American Marketing Association (AMA)
Member, In-House Agency Forum (IHAF)
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