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Special Events & Marketing Manager Resume Example

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SPECIAL EVENTS & MARKETING MANAGER
Professional Summary
Highly dedicated and resourceful Director of Marketing with comprehensive knowledge of marketing campaign development and implementation to support economic development, quality of life and tourism initiatives. Direct planning and execution of festivals and events, create and manage budgets, contract administration, training of volunteers and merchant recruitment. Strong interpersonal skills, attentive to detail, efficient, driven, achieve top results and committed to excellence in all endeavors.
Core Qualifications
  • Superior experience and knowledge creating, implementing and executing marketing campaigns, collateral materials, digital and video marketing as well as traditional methods.
  • Exceptional listening skills, oral and written communication skills.
  • Professional special event planner with a proven record of managing multiple projects and deadlines concurrently.
  • Effective team manager with staff and volunteers employing workforce planning processes.
  • Community partner and supporter to Tinker AFB, Economic Development, Midwest City Chamber of Commerce, Rose State College and local businesses.
  • Enhanced knowledge and experience in contract administration, record keeping and budgeting.
  • Significant experience in philanthropic fundraising and sponsorship sales.
  • Master of Business Administration with an emphasis in Marketing
Professional Experience
Special Events & Marketing Manager 09/2004 to Current City of Midwest City Parks & Recreation and Convention & Visitors Bureau Midwest City, Oklahoma
  • Organize production of marketing, media and public relations efforts to include live TV, radio and print publication interviews, press releases, ad promotions, billboards and promotional video production for festivals and events.
  • Protect brand and image while managing development and drafting editorial for programs, flyers, posters, ads, drop cards and sponsorship prospectus.
  • Maintain, manage and ensure content is accurate and current for two web sites and social media campaign is effectively administered.
  • Manage relationships with media outlets and ensure communication strategy is consistent and reflects the vision.
  • Respond to all media requests and inquiries offering interviews, editorial or other written form.
  • Compose proclamations, welcome speeches and coordinate special appearances on behalf of the offices of the City of Midwest City Mayor and City Manager. 
  • Implement marketing strategies geared towards target markets to attract and sell group, conference and leisure business in addition to rebuilding a positive community image.
  • Engage in direct sales efforts to reach prospective leads though convention bids, targeted sales missions, qualified sales calls, sales blitzes, participation in trade shows and B2B leads.
  • Communicate as a liaison between meeting planners, tour operators, travel agents, hotel partners, restaurants, destinations, conference facilities and attractions.
  • Draft, produce and market the biennial Midwest City Visitors Guide for eight years distributing 25,000 copies annually.
  • Lead innovator and program manager for events with over 100 exhibitors and attendance up to 60,000. Craft marketing and sponsorship campaigns, organize logistics, entertainment, vendors, volunteers, entertainment, VIP functions and budgets.
  • Communicate program assignments, actionable items, milestones, and deadlines with other departments and third party contractors. Lead team in distribution of assigned tasks and balance workload with workflow and job specializations. Maintain staff knowledge to empower them with objective decision making abilities.
  • Recruit and identify assets and training requirements of volunteers. Create job descriptions, lead orientation meetings and manage 50-350 volunteers per event.
  • Collaborate with Oklahoma Legislature while composing grant applications for funds $25,000 - $85,000. Develop sponsorship campaigns with values up to $27,000 with benefits that foster a return on investment.
  • Community partner with Tinker AFB for the Star Spangled Salute Air Show since 2004. Core air show planning committee member collaborating with Public Affairs, Force Support Services, Security Forces and other community partners adhering closely to the AFI.
  • Forecast funds and implement processes to formulate, justify and execute an annual operating budget. Monitor budget obligations, expenditures and requests for allowances to ensure funds are being spent in accordance with work plans.
  • Improve financial status and realize savings of $150,000+ annually by identifying trends, protecting assets, reusing supplies, selling sponsorships, engaging in trade agreements and evaluation of expenses.
  • Draft, coordinate and manage over 100 supplier, vendor and sponsor contracts to final execution.
  • Develop, prepare and present terms and conditions of contract awards. Communicate procurement needs, terms of service, delivery and performance schedules. Monitor contract performance to determine necessary changes and ensure compliance with contract obligations and requirements offering renegotiations or contract termination.
  • Oversaw Tourist Information Center operations promoting local, regional and statewide attractions and destinations across Oklahoma. Supervised Travel Information Center Coordinator, two part-time travel counselors and 12 volunteers.
Education
Master of Business Administration: Marketing Oklahoma Christian University GPA: GPA: 4.00/4.00 Delta Mu Delta International Honor Society in Business Administration Marketing GPA: 4.00/4.00 Delta Mu Delta International Honor Society in Business Administration
Bachelor of Science: Hospitality and Restaurant Administration April 2014 Southwest Missouri State University Edmond, Oklahoma GPA: GPA: 3.83/4.00 Magna Cum Laude Hospitality and Restaurant Administration GPA: 3.83/4.00 Magna Cum Laude
Associate of Arts May 1996 Mineral Area College Park Hills, Missouri GPA: GPA: 3.69/4.00 Graduated with Honors GPA: 3.69/4.00 Graduated with Honors
Skills
ad, ads, B2B, balance, benefits, budgets, budget, content, contracts, decision making, delivery, direct sales, drafting, editorial, financial, funds, grant applications, image, logistics, managing, marketing strategies, marketing, market, meetings, Word, page, posters, press, press releases, processes, procurement, public relations, publication, radio, selling, sales, speeches, strategy, TV, trade shows, video production, vision, web sites, workflow, written
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Resume Overview

Companies Worked For:

  • City of Midwest City Parks & Recreation and Convention & Visitors Bureau

School Attended

  • Oklahoma Christian University
  • Southwest Missouri State University
  • Mineral Area College

Job Titles Held:

  • Special Events & Marketing Manager

Degrees

  • Master of Business Administration : Marketing
    Bachelor of Science : Hospitality and Restaurant Administration April 2014
    Associate of Arts May 1996

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