Highly dedicated and resourceful Director of Marketing with comprehensive knowledge of marketing campaign development and implementation to support economic development, quality of life and tourism initiatives. Direct planning and execution of festivals and events, create and manage budgets, contract administration, training of volunteers and merchant recruitment. Strong interpersonal skills, attentive to detail, efficient, driven, achieve top results and committed to excellence in all endeavors.
Superior experience and knowledge creating, implementing and executing marketing campaigns, collateral materials, digital and video marketing as well as traditional methods.
Exceptional listening skills, oral and written communication skills.
Professional special event planner with a proven record of managing multiple projects and deadlines concurrently.
Effective team manager with staff and volunteers employing workforce planning processes.
Community partner and supporter to Tinker AFB, Economic Development, Midwest City Chamber of Commerce, Rose State College and local businesses.
Enhanced knowledge and experience in contract administration, record keeping and budgeting.
Significant experience in philanthropic fundraising and sponsorship sales.
Master of Business Administration with an emphasis in Marketing
Special Events & Marketing Manager09/2004 to CurrentCity of Midwest City Parks & Recreation and Convention & Visitors Bureau Midwest City, Oklahoma
of marketing, media and public relations efforts to include live TV, radio and
print publication interviews, press releases, ad promotions, billboards and
promotional video production for festivals and events.
Protect brand and image while managing development and drafting
editorial for programs, flyers, posters, ads, drop cards and sponsorship
Maintain, manage and ensure content is accurate and current for two web
sites and social media campaign is effectively administered.
relationships with media outlets and ensure communication strategy is consistent
and reflects the vision.
Respond to all media requests and inquiries offering interviews,
editorial or other written form.
Compose proclamations, welcome speeches and coordinate special
appearances on behalf of the offices of the City of Midwest City Mayor and City
Implement marketing strategies geared towards target markets to attract
and sell group, conference and leisure business in addition to rebuilding a
positive community image.
Engage in direct sales efforts to reach prospective leads though
convention bids, targeted sales missions, qualified sales calls, sales blitzes,
participation in trade shows and B2B leads.
a liaison between meeting planners, tour operators, travel agents, hotel
partners, restaurants, destinations, conference facilities and attractions.
Draft, produce and market the biennial Midwest City Visitors Guide for
eight years distributing 25,000 copies annually.
Lead innovator and program manager for events with over 100 exhibitors
and attendance up to 60,000. Craft marketing and sponsorship campaigns, organize
logistics, entertainment, vendors, volunteers, entertainment, VIP functions and
Communicate program assignments, actionable items, milestones, and
deadlines with other departments and third party contractors. Lead team in
distribution of assigned tasks and balance workload with workflow and job specializations.
Maintain staff knowledge to empower them with objective decision making
Recruit and identify assets and training requirements of volunteers.
Create job descriptions, lead orientation meetings and manage 50-350 volunteers
Collaborate with Oklahoma Legislature while composing grant
applications for funds $25,000 - $85,000. Develop sponsorship campaigns with
values up to $27,000 with benefits that foster a return on investment.
Community partner with Tinker AFB for the Star Spangled Salute Air Show
since 2004. Core air show planning committee member collaborating with Public
Affairs, Force Support Services, Security Forces and other community partners
adhering closely to the AFI.
and implement processes to formulate, justify and execute an annual operating
budget. Monitor budget obligations, expenditures and requests for allowances to
ensure funds are being spent in accordance with work plans.
Improve financial status and realize savings of $150,000+ annually by
identifying trends, protecting assets, reusing supplies, selling sponsorships,
engaging in trade agreements and evaluation of expenses.
Draft, coordinate and manage over 100 supplier,
vendor and sponsor contracts to final execution.
Develop, prepare and present terms and conditions of contract awards. Communicate
procurement needs, terms of service, delivery and performance schedules.
Monitor contract performance to determine necessary changes and ensure
compliance with contract obligations and requirements offering renegotiations
or contract termination.
Tourist Information Center operations promoting local, regional and statewide
attractions and destinations across Oklahoma. Supervised Travel Information
Center Coordinator, two part-time travel counselors and 12 volunteers.
Master of Business Administration: MarketingOklahoma Christian UniversityGPA: GPA: 4.00/4.00 Delta Mu Delta International Honor Society in Business AdministrationMarketing GPA: 4.00/4.00 Delta Mu Delta International Honor Society in Business Administration
Bachelor of Science: Hospitality and Restaurant AdministrationApril 2014Southwest Missouri State UniversityEdmond, OklahomaGPA: GPA: 3.83/4.00 Magna Cum LaudeHospitality and Restaurant Administration GPA: 3.83/4.00 Magna Cum Laude
Associate of ArtsMay 1996Mineral Area CollegePark Hills, MissouriGPA: GPA: 3.69/4.00 Graduated with HonorsGPA: 3.69/4.00 Graduated with Honors
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