Social Media & Web Specialist Resume Example
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SOCIAL MEDIA & WEB SPECIALIST
- https://www.linkedin.com/in/victoria-pane-02330458/
Professional Summary
Creative marketing professional with four years experience in the Digital Marketing field. Excellent communication and problem-solving skills. Demonstrated ability with web content development, social media marketing, and pay-per-click advertising. Expertise with analyzing metrics to improve marketing campaigns and drive sales.
Work History
Tri Pointe HomesSocial Media & Web Specialist//Potomac , MD//December 2019 to Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Produced blog posts, pay-per-click ads, and promotional content.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
- Wrote social media content to increase engagement with customers.
- Tracked and analyzed social media and online marketing initiatives.
- Increased customer engagement through social media.
- Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Wrote succinct, accurate, intelligent, and creative copy to drive traffic to brand websites.
- Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
- Created social media content with consistent content and tone.
TechArk SolutionsContent Specialist, Part Time, Remote//City , STATE//February 2019 to Current
Website
- Meet with clients to gather information and requirements for use during content creation
- Revise content based on client feedback and turn around updates to meet project deadlines
- Produce original, creative content for client website projects with SEO goals in mind
- Use modern SEO tactics within website content to improve online position ranking
- Customize client brand message to reach and capture target audience interest and drive engagement
- Contribute content to TechArk customer facing website including blogs, service portfolio updates, and case studies
Social Media
- Participate in weekly marketing meeting, compile and report analytics
- Run monthly social media strategy to decide post topics and schedule for upcoming month
- Create content and graphics for all social media updates
- Schedule all outgoing content via a content management system
- Manage social media advertising efforts via boosted posts to increase visibility
CDYNE CorporationMarketing Coordinator//City , STATE//November 2015 to May 2019
Lead marketing initiative for CDYNE including website, social media, and pay-per-click advertising, as well as promotion for target audience.
Website
- Develop content for CDYNE corporate website to enhance search engine optimization. Re-design existing product pages and create new pages focused on client verticals and customer use cases
- Launch new product demo to increase user engagement
- Implement heat-map tracking on multiple web pages to analyze customer engagement
- Write user guide to help clients understand product capabilities, cost, and provisioning process
- Design customer facing product dashboard; adopt common UX and UI principles enabling users of all skill levels to leverage self-service SMS tool
- Create page design mock-ups in Adobe XD
- Document site map and functionality workflows for Development team to reference during design phase
- Create content for CKS Financial Corporate website, a subsidiary of CDYNE Corporation Social Media
Social Media
- Responsible for creating content and consistently posting on CDYNE social media platforms including Facebook, Twitter, and LinkedIn
- Launch CKS Financial social media platform on Facebook and LinkedIn; regularly update pages with company events to complement recruiting efforts
- Collect metrics and generate reports to track performance and adjust strategy
- Establish new brand identity to attract target audience
- Shoot photos for internal events to promote company culture as content for posts Pay-Per-Click Advertising
Pay-Per-Click Advertising
- Manage Google Ads account
- Review keyword performance reports and optimize ad campaign to improve effectiveness
- Create multiple versions of use case landing pages to evaluate success of ad campaigns
- Contribute to content rewrite and provide feedback for redesign of banner ads for re-targeting
- Utilize Google Analytics as additional tracking tools Other Marketing Accomplishments
Other Marketing Activities
- Execute multiple email marketing campaigns geared toward current and prospective clients
- Oversee distribution of marketing supplies for industry conferences
- Standardize marketing kit including collateral, giveaways, and company signage
- Ensure timely delivery of booth materials to all trade show venues
- Create presentations for prospective investors, clients, and current customers for both CDYNE and CKS
- Write instructional "how-to" guides to assist customers with web service product
- Build global brand recognition
- Register for industry specific awards, including Inc 5000
- Apply for multiple local event sponsorships, including Wounded Warrior Golf Tournament hosted by local Chamber of Commerce Freelance Photographer and Videographer 2015 - Present
Freelance Photographer & Videographer
- Plan, shoot, and edit photos and videos for events including engagements, weddings, and graduations
WBBZ-TVProduction Assistant Intern//City , STATE//December 2014 to January 2015
- Created promos, selected photos and content for social media posts including Facebook and Twitter
- Composed emails to accompany gift certificate promotions for viewers participating in Vintage Holiday Photo promotion
- Managed studio audience process during live broadcast tapings; usher in, answer questions, and seat viewers to maximize shot for film crew
- Prepared format for show and distributed to crew for production
- Conducted studio tours for potential show guests and advertising clients
- Participated in sales meetings, working through show ideas and format for potential new show
SKILLS
- Microsoft Office // Adobe Creative Suite // Google Ads Certified // Mailchimp // Hootsuite
Education
Bachelor of Science - Major: TV, Radio, And Film; Minor: PsychologySyracuse University, S.I. Newhouse School of Public Communications//May 2015
WEBSITE
http://victoria-pane.squarespace.com/about-me
REFERENCES
- Available upon request
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School Attended
- Syracuse University, S.I. Newhouse School of Public Communications
Job Titles Held:
- Social Media & Web Specialist
- Content Specialist, Part Time, Remote
- Marketing Coordinator
- Production Assistant Intern
Degrees
- Bachelor of Science - Major: TV, Radio, And Film; Minor: Psychology
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