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Social Media & Web Specialist Resume Example

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SOCIAL MEDIA & WEB SPECIALIST
  • https://www.linkedin.com/in/victoria-pane-02330458/
Professional Summary

Creative marketing professional with four years experience in the Digital Marketing field. Excellent communication and problem-solving skills. Demonstrated ability with web content development, social media marketing, and pay-per-click advertising. Expertise with analyzing metrics to improve marketing campaigns and drive sales.

Work History
Pharmacy InnovationsSocial Media & Web Specialist//Jamestown , NY//December 2019 to Current
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed and reported social media and online marketing campaign results.
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Produced blog posts, pay-per-click ads, and promotional content.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.
  • Maintained company's social media presence by posting messages, answering posts and monitoring responses.
  • Wrote social media content to increase engagement with customers.
  • Tracked and analyzed social media and online marketing initiatives.
  • Increased customer engagement through social media.
  • Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Wrote succinct, accurate, intelligent, and creative copy to drive traffic to brand websites.
  • Obtained, attributed, and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
  • Created social media content with consistent content and tone.
TechArk SolutionsContent Specialist, Part Time, Remote//Norfolk, VA//February 2019 to Current

Website

  • Meet with clients to gather information and requirements for use during content creation
  • Revise content based on client feedback and turn around updates to meet project deadlines
  • Produce original, creative content for client website projects with SEO goals in mind
  • Use modern SEO tactics within website content to improve online position ranking
  • Customize client brand message to reach and capture target audience interest and drive engagement
  • Contribute content to TechArk customer facing website including blogs, service portfolio updates, and case studies

Social Media

  • Participate in weekly marketing meeting, compile and report analytics
  • Run monthly social media strategy to decide post topics and schedule for upcoming month
  • Create content and graphics for all social media updates
  • Schedule all outgoing content via a content management system
  • Manage social media advertising efforts via boosted posts to increase visibility
CDYNE CorporationMarketing Coordinator//Chesapeake, VA//November 2015 to May 2019

Lead marketing initiative for CDYNE including website, social media, and pay-per-click advertising, as well as promotion for target audience.

Website

  • Develop content for CDYNE corporate website to enhance search engine optimization. Re-design existing product pages and create new pages focused on client verticals and customer use cases
  • Launch new product demo to increase user engagement
  • Implement heat-map tracking on multiple web pages to analyze customer engagement
  • Write user guide to help clients understand product capabilities, cost, and provisioning process
  • Design customer facing product dashboard; adopt common UX and UI principles enabling users of all skill levels to leverage self-service SMS tool
  • Create page design mock-ups in Adobe XD
  • Document site map and functionality workflows for Development team to reference during design phase
  • Create content for CKS Financial Corporate website, a subsidiary of CDYNE Corporation Social Media

Social Media

  • Responsible for creating content and consistently posting on CDYNE social media platforms including Facebook, Twitter, and LinkedIn
  • Launch CKS Financial social media platform on Facebook and LinkedIn; regularly update pages with company events to complement recruiting efforts
  • Collect metrics and generate reports to track performance and adjust strategy
  • Establish new brand identity to attract target audience
  • Shoot photos for internal events to promote company culture as content for posts Pay-Per-Click Advertising

Pay-Per-Click Advertising

  • Manage Google Ads account
  • Review keyword performance reports and optimize ad campaign to improve effectiveness
  • Create multiple versions of use case landing pages to evaluate success of ad campaigns
  • Contribute to content rewrite and provide feedback for redesign of banner ads for re-targeting
  • Utilize Google Analytics as additional tracking tools Other Marketing Accomplishments

Other Marketing Activities

  • Execute multiple email marketing campaigns geared toward current and prospective clients
  • Oversee distribution of marketing supplies for industry conferences
  • Standardize marketing kit including collateral, giveaways, and company signage
  • Ensure timely delivery of booth materials to all trade show venues
  • Create presentations for prospective investors, clients, and current customers for both CDYNE and CKS
  • Write instructional "how-to" guides to assist customers with web service product
  • Build global brand recognition
  • Register for industry specific awards, including Inc 5000
  • Apply for multiple local event sponsorships, including Wounded Warrior Golf Tournament hosted by local Chamber of Commerce Freelance Photographer and Videographer 2015 - Present

Freelance Photographer & Videographer

  • Plan, shoot, and edit photos and videos for events including engagements, weddings, and graduations
WBBZ-TVProduction Assistant Intern//Buffalo, NY//December 2014 to January 2015
  • Created promos, selected photos and content for social media posts including Facebook and Twitter
  • Composed emails to accompany gift certificate promotions for viewers participating in Vintage Holiday Photo promotion
  • Managed studio audience process during live broadcast tapings; usher in, answer questions, and seat viewers to maximize shot for film crew
  • Prepared format for show and distributed to crew for production
  • Conducted studio tours for potential show guests and advertising clients
  • Participated in sales meetings, working through show ideas and format for potential new show
SKILLS
  • Microsoft Office // Adobe Creative Suite // Google Ads Certified // Mailchimp // Hootsuite
Education
Bachelor of Science - Major: TV, Radio, And Film; Minor: PsychologySyracuse University, S.I. Newhouse School of Public Communications//May 2015
WEBSITE

http://victoria-pane.squarespace.com/about-me

REFERENCES
  • Availableupon request
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Resume Overview

Companies Worked For:

  • Pharmacy Innovations
  • TechArk Solutions
  • CDYNE Corporation
  • WBBZ-TV

School Attended

  • Syracuse University, S.I. Newhouse School of Public Communications

Job Titles Held:

  • Social Media & Web Specialist
  • Content Specialist, Part Time, Remote
  • Marketing Coordinator
  • Production Assistant Intern

Degrees

  • Bachelor of Science - Major: TV, Radio, And Film; Minor: Psychology

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