- , , 100 Montgomery St. 10th Floor
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Resourceful and creative Marketing professional offering 18 years of consistently delivering high-quality online marketing content while leveraging social media platforms and targeted campaigns to increase brand engagement. Advanced knowledge of product development, market research and SEO.
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Paramount Equity Mortgage – Dallas, TX,
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement
- Analyzed market data to determine and target key audience or segments
- Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic
- Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms
- Monitored client accounts for questions and feedback to provide exceptional experience for customers
- Developed and implemented strategic, social media marketing plan
- Supervised external branding strategies for the purpose of single message output
- Produced marketing graphics that were attractive and high-quality by applying Photoshop skills
- Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns
Alliant – Portland, ME,
- Website updates for cplc.illinois.edu website using Dreamweaver, the directory on my.physics.illinois.edu and Photoshop
- Maintain Social Media Presence on Facebook, Twitter and LinkedIn
- Provide support and customer service to graduate students, postdocs and faculty
- Improved operational efficiencies for the office
- Served as main point of contact for outside vendors.
- Wrote professional business correspondence
- Supervised and delegated duties for 7 student workers for the following projects: logitudinal database project, evaluation project, website updates and development, social media, and other tasks
- Coordinated travel arrangements, including booking hotel rooms, car rentals and airfare for faculty traveling to domestic and international locations
- Created events, surveys, and forms using Webtools
- Managed CPLC mailing lists and sending out email announcements for the center (lists.illinois.edu)
Dmi Mobile Enterprise Solutions – White Sands Missile Range, NM,
- Website design using webtools
- Utilize Webtools, TEM, Banner and other university software
- IBuy purchases
WTVO Channel 17 – City, STATE,
- Created award-winning programs, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for Rockford market to maximize outreach
- Redesigned sites to enhance navigation and improve visual appeal
- Directed design, writing and production of page content to fulfill project demands and satisfy customer needs
- Answered client questions about website use and design
- Identified, recommended and prioritized new web features and applications in conjunction with business leaders and department managers
- Designed stunning visual and graphic images to use on multiple platforms, which boosted company recognition
- Monitored traffic to websites
- Handled special web projects designated by chief marketing officer and vice president
- Identified website issues through effective troubleshooting, testing and remediation before deployment
University of Ilinois Springfield - Springfield, IL,
Eastern Illinois University - Charleston, IL,
Parkland College - Champaign, IL
Social Media Workshop Guest Speaker, March 28, 2018 "Engage Your Online Audience"
IT Pro Forum Spring 2018 Workshop Presenter, "How to use CPanel and PIE to Build Your Website"
IT Pro Forum Spring 2018 Guest Speaker, "Engage Your Online Audience"
Illinois Webmasters Committee Member and Social Media Coordinator
SPaRC'Ed Classes:
NSF Lifecycle and Purchasing & Payables for Sponsored Projects
"Explore with Hadi" Accessibility Trainings
- http://www.JessicadelaporteClaire.com/
- https://ipolsnetwork.web.illinois.edu/
- https://publish.illinois.edu/5thpikiomeeting/
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School Attended
- University of Ilinois Springfield
- Eastern Illinois University
- Parkland College
Job Titles Held:
- Social Media, Web And SEO Consultant
- Office Support Specialist
- Office Support Associate
- Webmaster
Degrees
- MBA
- Bachelor of Science
- Associate of Science
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