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social media specialist resume example with 4+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - resumesample@example.com - - -
Summary

Enthusiastic media professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results. Motivated professional offering Bachelor of Arts degree in Public Relations and Media and adds value to any organization in need of great collaboration, interpersonal and multitasking abilities. Meets tight deadlines.

Skills
  • Google Analytics
  • Verbal and Written Communication
  • Customer Service
  • Media Response Requests
  • Adobe Systems Creative Cloud
  • Editing and Proofreading
  • Internet Marketing
  • Content Management
  • Digital Marketing
  • Microsoft Office Suite
  • Content Writing
  • Event Planning
  • Experience in using Sprinklr, HootSuite, Canva and Shopify.
Experience
08/2021 to Current
Social Media Specialist 1-800-Flowers.Com, Inc. Eugene, OR,
  • Verified consistency in content and tone to optimize social media accounts.
  • Worked closely and extensively with teams from advertising, production, online marketing and management teams to ensure campaigns were perfectly timed.
  • Developed social media content and scheduled posts to coincide with target audience usage.
  • Wrote social media content to increase engagement with customers.
  • Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Posted new content for products and services when managing marketing and release calendars.
  • Enhanced organic search result ranking and managed paid search marketing to maximize SEO.
  • Engaged with and responded to online audience through relevant comments.
12/2021 to 07/2022
Creative Marketing Intern Grunt Style San Antonio, TX,
  • Monitored web traffic to analyze website performance.
  • Researched and developed creative content for websites to promote brands in market.
  • Took notes during marketing meetings and distributed to appropriate stakeholders.
  • Created and maintained marketing reports to detail commercial market trends.
  • Managed social media campaigns and updated and edited website under guidance of supervisor.
  • Collaborated with teams to generate ideas and assist with creating experiential marketing programs to connect brands with consumers.
  • Conducted research on competitor marketing and digital content.
03/2018 to 03/2022
Media Assistant Suffolk University Boston, MA,
  • Created and distributed videos, infographics and press releases.
  • Developed weekly and monthly content calendars to organize and guide company media activities.
  • Wrote copy, captions and articles for company sites.
  • Assisted with planning and execution of design and marketing campaigns.
  • Reviewed media engagement metrics and generated detailed reports.
  • Generated and maintained social media profiles across social media platforms by performing copywriting, posting, reporting and responding tasks.
  • Provided assistance to Media Director whenever needed in completing various tasks and special projects.
  • Grew social media following to promote company content and business and monitored return on investment of social media efforts and expenses.
  • Executed social media campaigns across various platforms.
  • Devised digital media strategies to optimize reach and engagement with content.
  • Created graphics and captured original photography to develop visual assets for content.
08/2021 to 01/2022
Social Media Team Lead Living Full Out City, STATE,
  • Developed social media content and scheduled posts to coincide with target audience usage.
  • Managed organization's social media presence by posting messages, answering posts and monitoring conversations.
  • Supervised the closed-circuit electronic messaging system for Living Full Out and approved all user-generated content to ensure it met the company's objectives.
  • Teamed up with public relations department to coordinate and distribute emergency communication and press releases when situations demanded it.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
  • Maintained detailed training log for trainers to track sessions and improve success rate.
  • Motivated trainee performance by sparking and maintaining interest in classes.
  • Utilized best practices for SEO to boost the social media program's visibility and organic growth.
  • Wrote social media content to increase engagement with customers.
Education and Training
Expected in 05/2022 to to
Bachelor of Arts: Public Relations & Media
Kean University - Union City, NJ,
GPA:
Expected in 05/2016 to to
Associate of Arts: Education - Communications
Middlesex CountyCollege - Edison, NJ,
GPA:
Websites, Portfolios, Profiles
  • https://www.linkedin.com/in/Jessica-Claire-241b16202/

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Resume Overview

School Attended

  • Kean University
  • Middlesex CountyCollege

Job Titles Held:

  • Social Media Specialist
  • Creative Marketing Intern
  • Media Assistant
  • Social Media Team Lead

Degrees

  • Bachelor of Arts
  • Associate of Arts

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