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Social Media Specialist & Account Manager Resume Example

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SOCIAL MEDIA SPECIALIST & ACCOUNT MANAGER
Summary
I work in Corporate Marketing and Communications as a Social Media Specialist and Account Manager for a Fortune 500 company. I manage the all social media accounts, reputation management, internal marketing communications affairs, and paid advertising for a franchise comprised of over 15 multi-million dollars businesses. My day-to-day activities include creating custom online content, social media campaigns, responding to negative and positive reviews on behalf of the business, management and corporate, and creating marketing, traffic and engagement reports and data material via Google Analytics, MOZ and BrightEdge. 
Technical Expertise
Adobe PhotoshopEvent Planning
Advertising Ad SalesGoogle Analytics
Content CurationIllustrator
Content ManagementInDesign
Contract ExecutionMarket Research
Corporate CommunicationsLogistics
Digital Marketing StrategyMicrosoft Dynamics
SharePointOracle
Social Media MarketingMicrosoft Office
SEOSEM
​
Education
Certificate of Completion Completion of Radio, Television, Cable, Print, Digital, & Internet Sales TrainingJune 2012NAB Media Sales Institute at Howard University, Washington D.C.
Bachelor of Liberal Arts:Mass Communications, Public Relations & Advertising BusinessMay 2012Savannah State University, Savannah, GAMass Communications, Public Relations & Advertising Adobe Photoshop, InDesign, & Illustrator Efficiency Business
Professional Experience
Asbury Automotive GroupDuluth, GASocial Media Specialist & Account Manager12/2015 to Current
  • Social Media platforms; manage and curate custom and OEM online content social media and digital marketing accounts for dealership franchise (15+ stores) including Twitter, Facebook, Instagram, Pinterest, LinkedIn
  • Brand and reputation management; respond to negative and positive reviews on behalf of management and corporate on all major reputation websites such as Google, Yahoo, BING, Cars.com, DealerRater, Autotrader, Edmunds, Facebook, Yelp, LinkedIn and Foursquare
  • Social listening; work with various marketing social listening tools to target and capture keywords and phrases across social media platforms by potential prospects and customers across the region
  • Directory listings; ensure nap alignment is accurate, consistent, and syndicated across all search engines including Google, Yahoo, YouTube, and BING using SEO (search engine optimization) tools such as MOZ and BrightEdge SEO; Collaborate with digital advisors on SEO roll out pertaining to blogging, social bookmarking.
  • Report and Data Analytics; report to GM's on overall site traffic, social media engagement, and review performance using Facebook analytics, BrightEdge, and Google Analytics as well as convey ideas for future promos, events, opportunities, etc. based on social trends
  • Social Media Campaigns; create and manage specific, targeted paid Facebook campaigns.
Comcast Spotlight SOVARichmond, VAMarketing/Research Coordinator09/2012 to 11/2015
  • Content management; manage, edit, and create content for comcastspotlight.com
  • Social media advertising; created content for corporate Facebook and Twitter account.
  • Corporate communications; design and edit marketing materials; including brochures, web content, sales letters, newsletters, client invitations, TV advertising, PowerPoint presentations and other projects
  • Digital marketing strategy; create promotional assets, develop promotional strategy for value-add services, align corporate messaging, ensure tracking requirements are implemented for site promotions, create and manage SEM campaigns, and boost SEO efforts
  • Advertisement execution; assist and coordinate the execution of all promotional events and Ad Sales related client functions Event planning; oversee logistics and operations for private meetings, vendor communication, contracts, pricing, conferences, road/trade shows and special events
  • Market research and analytics; schedule and track promotional campaigns, generate campaign reports, conquest campaigns against competitors, create statistical reports Proficient in systems such as Microsoft Office, Microsoft Dynamics, Subscriber Mail, Scarborough, Strata Master, and Nielsen Arianna.
University of PhoenixSavannah, GAStudent Services Coordinator10/2008 to 09/2012
  • Manage administrative office, campus inventory, and maintained weekly reports
  • Verify and manage students' attendance to help build revenue
  • Partner with with campus director to resolve and improve campus operations
  • Utilize systems such as Oracle, SGA, Web Reports, IS3 Academics & Finance, SharePoint, S3, and Microsoft Office
  • Overseer of Work Life Committee (coordinate student appreciation week and staff meeting activities).
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Resume Overview

Companies Worked For:

  • Asbury Automotive Group
  • Comcast Spotlight SOVA
  • University of Phoenix

School Attended

  • NAB Media Sales Institute at Howard University
  • Savannah State University

Job Titles Held:

  • Social Media Specialist & Account Manager
  • Marketing/Research Coordinator
  • Student Services Coordinator

Degrees

  • Certificate of Completion Completion of Radio, Television, Cable, Print, Digital, & Internet Sales Training June 2012
    Bachelor of Liberal Arts : Mass Communications, Public Relations & Advertising Business May 2012

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