Creative, motivated and tech-savvy marketing professional with relevant experience in luxury hospitality. Highly skilled and knowledgeable in social media and online community management. Pro-active, detail-oriented and driven with proven ability to multitask in a fast-paced and competitive environment.
Skills
Adobe Creative Suite
Final Cut Pro
Facebook Power Editor
Google Adwords
Google Analytics Certified
Hootsuite Pro Certified
HTML5
Microsoft Office
Delphi Sales & Catering Software
Opera Reservations System
Digital Marketing
Digital Strategy
Online Community Management
Social Media Marketing
Brand Development
Public and Media Relations
Email Marketing
Paid Search Marketing
Search Engine Optimization
Graphic Design
Professional Experience
Social Media Marketing Manager & Graphic Designer, 09/2015 to 07/2016 Saint Luke's Health System Kansas City – Smithville, MO,
Developed and executed hotel's digital marketing and online reputation management strategies
Oversaw hotel's day-to-day social media activities across platforms
Maintained visual quality and consistency across all social media accounts
Facilitated the integration of social media with overall marketing programs
Created, designed and managed social media promotions and campaigns
Created, managed and monitored social paid ads
Optimized presence on online review sites; monitored and responded to all reviews on TripAdvisor, Yelp, Google Plus, Facebook and on Online Travel Agents' sites
Analyzed and reported social performance metrics; tracked key online reputation metrics
Conducted market research of competition's level of exposure and activity on the web
Created artwork for print and online advertising; designed sales & marketing materials and hotel collateral.
Coordinated on-property photo-shoots, video shoots and events
Coordinated and hosted on-property media visits
Supported Public Relations efforts; worked with external Public Relations agency
Led the planning and execution of email marketing including designing and building HTML emails
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
Marketing and Public Relations Manager, 08/2011 to 09/2015 Asu Foundation – Scottsdale, AZ,
Responsible for developing, executing and measuring strategic online and offline marketing campaigns for the hotel
Managed all social media presence and content on multiple platforms
Increased social engagement by 20% month over month
Increased Instagram followers by 600% in one year
Actively managed hotel’s online profiles and website with content updates
Managed and executed all components of email marketing, including design, coding, and reporting; maintained hotel’s email database
Managed online marketing, including determining keywords, SEO strategy and coordinating PPC campaigns
Created artwork for print and online advertising; designed sales and marketing collateral
Coordinated and executed on-property fashion and lifestyle photo shoots for publications including Condé Nast Traveler, Forbes and Vogue
Hosted media visits and group press trips
Managed national and international PR agencies
Negotiated media purchases and coordinated processing of contracts
Facilitated ongoing communication with key community leaders and tastemakers; identified opportunities for creative partnerships
Served as thought leader in current technologies and trends in social media
Represented the hotel at social and industry events
Marketing Manager, 2009 to 2011 Kizan Technologies – Bowling Green, KY, UK
Worked with the Global Brand Manager for Kyoku for Men, an award-winning line of men's skincare. Assisted with the development and execution of the company's marketing and communications strategy for revenue growth and enhancement of its brand equity and awareness. This included planning and management of online and wholesale marketing functions to achieve the objectives of sales, growth, profitability, and visibility.
Project Manager, 2007 to 2009 Alvaro Group – City, STATE, UK
Alvaro Group was an integrated lifestyle and luxury hospitality company based in London. Worked directly with the founder and CEO, Livio Bisterzo. I was responsible for managing a variety of projects involving promotional services agreements and live music events for high profile clients such as Morton’s Private Members Club and Maddox Club.
Education
Bachelor of Arts: Major: Modern History; Minor: Journalism and Communication, Expected in 2007 University of Tartu - Estonia, GPA:
Certifications
Wharton University of Pennsylvania, Marketing - Licence # G82CMBKF7S
Google Analytics Individual Qualification (IQ) - Licence # 3438762950
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