Multimedia producer and host with comprehensive background in Marketing/Advertising, Public Relations, business development and successful account management. Extensive experience in media and strong public speaker.
On Air Personality for 10 years.
Extensive marketing background
Skilled Audio and Video Producer/Editor
Social media and SEO experience
Public Service experience
Strong Creative vision
Social Media Manager/Video MarketingNov 2015 to Current EmpireCovers － Jenkintown, PA
Wrote, produced and hosted video content, including instructional videos and commercials, increasing customer engagement by 223% and conversions by 122%
Contributed blog, web and social media copy to increase brand awareness.
Managed daily content for all social media channels.
Instituted policies and procedures for new products, web advertising and social media marketing.
Continuity DirectorJul 2014 to Nov 2015 Cumulus Media － Bethlehem, PA
Wrote and produced compelling, influential and creative radio spots.
Managed client's advertising campaigns and ensured client continuity across broadcast and internet streaming.
Contract Administrator Contract AnalystMar 2013 to Mar 2014 Robert Half International － Bethlehem, PA
Provided sales support to team of 60 Endotherapy Account Managers.
Effectively trained Account Managers on new web-based contract application, resulting in dramatically more efficient contracting process.
Office ManagerJun 2010 to Jun 2012 Cambridge Communications － Bethlehem, PA
Created solutions for HR management that led to system improvements and streamlined processes.
Reviewed and approved billing invoices and expense reports.
Communicated with customers, employees and other individuals to answer questions and explain information.
Reviewed, researched and negotiated insurance, health plans, benefit packages and other contracts.
Production DirectorFeb 2010 to May 2010 Citadel Broadcasting Cumulus Media － Ephrata, PA
Established production schedules, managed advertising traffic log and met daily deadlines.
Created a range of fresh and original copy solutions in response to creative briefs and assignments.
Developed creative ideas and concepts for clients that resulted in a 50% increase in campaigns purchased.
Assistant Promotions Director/Web Content ManagerOct 2006 to Sep 2008 Clear Channel Entertainment iHeart Media － Bethlehem, PA
Designed and tested weekly email campaigns and increased readership and click-throughs by 23%.
Worked closely with visual designers and development team to appropriately evolve designs from concept to launch.
Increased site visits by 100% with redeveloped direct email marketing and content strategy.
Spearheaded the creation of blogs and social media content.
Managed team of Broadcast Technicians, and prepared for extremely busy schedule of community events and live broadcasts.
Public Service DirectorApr 2004 to Sep 2006 Metro Networks/Citadel Broacasting Cumulus Media － Bethlehem, PA
Established and maintained cooperative relationships with representatives of community and public interest groups.
Wrote and managed schedule of public service announcements across two radio stations.
Conducted interviews with local charitable organizations to help improve local outreach and station presence in local market.
Frequently praised for in-depth interviews that met our partner organizations' objectives.
Marketing ManagerSep 2003 to May 2004 Softmart － Bethlehem, PA
Managed team of seven Product Specialists.
Developed incentive performance plans which motivated staff and resulted in an increase in sales.
Surpassed revenue goals in four consecutive quarters.
Executed integrated advertising campaign across multiple media channels.
Served as mentor to junior team members.
Marketing Specialist I, II and IIIDec 1997 to Sep 2003 Bethlehem, PA
Managed top partner accounts with budgets more than $1 million annually.
Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Wrote and designed marketing collateral for sales meetings, trade shows and company executives.
Coordinated internal and external marketing events, including sales training sessions, company open house, customer golfing events and trade shows.
Marketing AssistantApr 1994 to Dec 1997 Comcast Spectacor － Bethlehem, PA
Planned and negotiated media buys, including TV, radio, print and digital.
Planned and managed budgets in excess of $100,000.
Developed and executed 10-15 integrated marketing campaigns each quarter.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Bachelor of Science, Television/Radio/AdvertisingIthaca College － Ithaca, NY, USACommunications
Charles L. and Janice C. Rumrill Writing Scholarship
Improved customer engagement year/year via social media by over 223%
Wrote and produced innovative radio advertising campaigns that increased client business by 33%.
Launched and implemented IT and software solutions to save over $1,000 in administrative costs annually, and dramatically increased employee compliance to company HR policies.
Closed over 60 new corporate accounts totaling $4 million in additional annual revenue per year.