Social Media Manager Video Marketing resume example with 20+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA94105
:
Summary
Multimedia producer and host with comprehensive background in Marketing/Advertising, Public Relations, business development and successful account management. Extensive experience in media and strong public speaker.
Highlights
On Air Personality for 10 years.
Extensive marketing background
Skilled Audio and Video Producer/Editor
Social media and SEO experienceĀ
Public Service experienceĀ
Strong Creative vision
Education
Ithaca CollegeIthaca, NYExpected in ā āBachelor of Science:Television/Radio/Advertising - GPA:Communications
, Expected in ā ā: - GPA:Charles L. and Janice C. Rumrill Writing Scholarship
Experience
Radio One - Social Media Manager/Video Marketing Raleigh, NC, 10/2015 - Current
Wrote, produced and hosted video content, including instructional videos and commercials, increasing customer engagement by 223% and conversions by 122%
Contributed blog, web and social media copy to increase brand awareness.
Managed daily content for all social media channels.
Instituted policies and procedures for new products, web advertising and social media marketing.
Provided sales support to team of 60 Endotherapy Account Managers.
Effectively trained Account Managers on new web-based contract application, resulting in dramatically more efficient contracting process.
Astralabs - Office Manager Palo Alto, CA, 06/2010 - 06/2012
Created solutions for HR management that led to system improvements and streamlined processes.
Reviewed and approved billing invoices and expense reports.
Communicated with customers, employees and other individuals to answer questions and explain information.
Reviewed, researched and negotiated insurance, health plans, benefit packages and other contracts.
K. Hovnanian Companies - Production Director Roseville, CA, 02/2010 - 05/2010
Established production schedules, managed advertising traffic log and met daily deadlines.
Created a range of fresh and original copy solutions in response to creative briefs and assignments.
Developed creative ideas and concepts for clients that resulted in a 50% increase in campaigns purchased.
Clear Channel Entertainment IHeart Media - Assistant Promotions Director/Web Content Manager City, STATE, 10/2006 - 09/2008
Designed and tested weekly email campaigns and increased readership and click-throughs by 23%.
Worked closely with visual designers and development team to appropriately evolve designs from concept to launch.
Increased site visits by 100% with redeveloped direct email marketing and content strategy.
Spearheaded the creation of blogs and social media content.
Managed team of Broadcast Technicians, and prepared for extremely busy schedule of community events and live broadcasts.
Metro Networks/Citadel Broacasting Cumulus Media - Public Service Director City, STATE, 04/2004 - 09/2006
Established and maintained cooperative relationships with representatives of community and public interest groups.
Wrote and managed schedule of public service announcements across two radio stations.
Conducted interviews with local charitable organizations to help improve local outreach and station presence in local market.
Frequently praised for in-depth interviews that met our partner organizations' objectives.
Softmart - Marketing Manager City, STATE, 09/2003 - 05/2004
Managed team of seven Product Specialists.
Developed incentive performance plans which motivated staff and resulted in an increase in sales.
Surpassed revenue goals in four consecutive quarters.
Executed integrated advertising campaign across multiple media channels.
Served as mentor to junior team members.
- Marketing Specialist I, II and III City, STATE, 12/1997 - 09/2003
Managed top partner accounts with budgets more than $1 million annually.
Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Wrote and designed marketing collateral for sales meetings, trade shows and company executives.
Coordinated internal and external marketing events, including sales training sessions, company open house, customer golfing events and trade shows.
NA - Marketing Assistant City, STATE, 04/1994 - 12/1997
Planned and negotiated media buys, including TV, radio, print and digital.
Planned and managed budgets in excess of $100,000.
Developed and executed 10-15 integrated marketing campaigns each quarter.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Accomplishments
Improved customer engagement year/year via social media by over 223%
Wrote and produced innovative radio advertising campaigns that increased client business by 33%.
Launched and implemented IT and software solutions to save over $1,000 in administrative costs annually, and dramatically increased employee compliance to company HR policies.
Closed over 60 new corporate accounts totaling $4 million in additional annual revenue per year.
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