LiveCareer-Resume
Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

Innovative and proactive advertising professional with 18 years of success developing marketing strategies and tactics that position a brand to capture competitive edge and improve sales. Expert in aligning strategy with brand vision and goals and interpreting the voice of the customer through enhanced customer insight and knowledge management. Participative leadership style with excellent skills in cross-functional team building, quality performance and productivity improvement. Adept at planning, directing and maintaining continuous operations in various departments. Excels through mentoring, training and empowering team to excel in performance.

Skills
  • Project Management
  • Product Marketing & Launch
  • Strategic Planning
  • Budget Planning
  • Account Expansion
  • Branding
  • Staff Management
  • Team Leadership­
Work History
Social Media Manager, 01/2021 - Current
Bayer Inc. Residence Based, NY,
  • Manage IG/FB social profiles for 3 local businesses; developed strategic approach, identified content pillars and created corresponding content.
  • Consistently improving awareness and engagement month over month.
Sales Consultant, 01/2021 - Current
Topbuild Robbinsville, NJ,
  • Sold $6K in Beautycounter products in first year and recognized as Senior Consultant in 1st month.
  • Hosted and organized several pop up shops to promote Beautycounter and several other small business owners.
VP Account Director, 11/XXX2 - 10/XXX7
Cline Davis & Mann, Inc. Stamford, CT,

GSK – Otrivin Nasal Spray, Breathe Right, Cold & Flu, Oral Care, Denture Care, Smokers’ Health

  • Global lead of 4 Respiratory brands, developing global strategy and campaign and ensuring strategic and creative alignment with local market agencies and integrated agency teams.
  • Management of 2 US businesses (Oral and Denture Care) translating global strategy for US market.
  • Understands intricacies of global/local model and fluent in both origination process as global lead as well as adaptation process as local counterpart.
  • Co-led pitch team winning Smokers’ Health ($3MM) and Otrivin ($6MM) new business.
  • Led development of gutsy Cannes award winning integrated campaign for Breathe Right, which garnered almost 1Billion impressions.
  • Led several multi-million dollar ‘super shoot’ productions capturing content spanning TV, digital/social and print channels.

Energizer Personal Care – Playtex Gentle Glide and Sport, Playtex Infant, Fresh & Sexy

  • Led social strategy for 3 brands implementing tools such as content and messaging calendars tied to key consumer passion points.
  • Launched new brand, Fresh + Sexy, with fully integrated campaign across digital, social, print, and video.
  • Managed inter-agency team for Playtex Infant across channels to support key activation time periods.
  • Key account lead working with digital production team to redesign and consolidate 11 Energizer Brand websites under one CMS platform.
Associate Director, 11/XXX1 - 11/XXX2
Northwest Hospital Uw, WA,

Unilever – Popsicle, Good Humor, Wish-Bone, Skippy

  • Sold in over 10+ new projects in 8 months bringing in over $1MM in revenue.
  • Key lead in planning and development of $4MM Popsicle digital campaign designed to generate awareness and trial of new product. Campaign consisted of equity and promotional display ads, ‘Choose Your Own Adventure’ style 5min animation, games, eCRM campaign, Facebook tab design, and iAd. Integral lead in coordinating efforts across digital, social, and PR.
  • On-going analysis of Popsicle campaign results to optimize throughout campaign run.
  • Created digital strategies for 3 brands, including in-depth analysis of brand, category and audience, proposing key digital mandates, channel recommendations, and content plan.
  • Migrated 2 Brand Facebook pages over to Facebook Timeline which included reorganization of existing brand assets as well as creation of new assets in line with newly developed brand digital strategies.
  • Managed development of 4 website builds from briefing to QA process.
  • Lead digital IAT representative across multiple IAT teams.

Google

  • Led internal team in development of Google’s B to B assets for both internal and external use; style guides, brand books, case studies, white papers, videos, and animations.
Management Representative, 08/2000 - 10/XXX1
McCann NY City, STATE,
  • Nestle Waters North America
  • Unilever I Can’t Believe It’s Not Butter
  • “The Family Dish” Digital Project
  • L’Oréal Skincare – Account Supervisor
  • Lowe’s – Account Executive
  • Acuvue – Assistant Account Executive
Education
Bachelor of Science: Marketing And Management, Expected in
-
Stern School of Business, New York University - New York,
GPA:
Accomplishments

McCann Erickson “Truth Well Told” Award

Selected for McCann’s HFD Communications Essentials program

Selected to attend Mini MBA Program: Leading in a Global Environment

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Your data is safe with us

Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.

Resume Overview

School Attended

  • Stern School of Business, New York University

Job Titles Held:

  • Social Media Manager
  • Sales Consultant
  • VP Account Director
  • Associate Director
  • Management Representative

Degrees

  • Bachelor of Science

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in:As seen in: