Social Media Manager And Marketing Specialist Resume Example

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,

Senior level Marketing leader with extensive B2B and B2C marketing experience in the travel industry.

Advance skills in developing and managing the go-to-market strategy for new products and services, as well as promotional strategy for corporate and account campaigns.

Knowledgeable of platforms for CRM, e-commerce and marketing automation.

Solid understanding of SEO, PPC , SEM, data driven marketing strategies, client service and account management.

  • Marketing campaign management
  • Research and Development
  • Product performance and profitability
  • Digital advertising
  • Sales promotions
  • Strong organizational skills
  • Excellent written, verbal, and communication skills
  • Google analytics
  • Brand development
  • Multi-media marketing
  • Lead Generation Campaigns
  • Cross-functional team leadership
  • B2B - B2C marketing
  • Spearheaded the launch of 10 products that optimize profitability by 20% in 2017.
  • Promoted from Marketing Specialist to Social Media Manager after 6 months of employment.
  • Increased 25% in social annual sales through social media marketing.
  • Grew a targeted newsletter subscriber list from 45,000 to 60,000 members in 2018.
  • Increased TakeTour's web traffic by 20% by improving and optimizing web content.
Professional Experience
12/2015 to 09/2019 Social Media Manager and Marketing Specialist Salvation Army Usa | Port Huron, MI,
  • Developed and implemented winning strategies for new tours to maximize customer retention. Owned marketing campaigns from initial scope through execution and refinement.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Conducted research and development on existing and emerging products to highlight benefits and attract retention.
  • Analyzed performance of all social media, B2C and B2B channels to identify the best opportunities for optimization and audience growth.
  • Implemented onsite body content, meta descriptions and page titles in support of SEO strategies.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Collaborated with marketing, sales, financial and product team on standardization, design and production of marketing materials.
  • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
  • Developed and launched new product lines resulting in increased revenue.
  • Led cross-functional efforts to drive product launches and sustained go-to-market programs.
  • Created, maintained and deepened strategic partnerships with agencies, vendors and travel industry leaders.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for US and European market to maximize outreach.
04/2013 to 10/2015 Sales and Customer Service Representative Dmc Atlanta | Atlanta, GA,
  • Manage salesforce accounts to track monthly sales, potential leads, and existing client accounts.
  • Retained and ensured proper handling and care of several client accounts.
  • Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients.
  • Consistently met and exceeded department expectations for productivity and accuracy levels.
  • Cross-trained staff members, resulting in 30% increase in customer satisfaction ratings.
  • Met or exceeded revenue objectives by promoting tours to customers during service, account and sales follow-up calls.
  • Recognized as the second top salesperson in the company in 2014.
  • Designed sales presentations and product demos to train salesforce on product benefits and offerings.
03/2011 to 02/2013 Travel Consultant Banks Sadler | Virtual Location, TX,
  • Developed process improvements to enhance efficiency and effectiveness of inter-department call center operations.
  • Created new client retention strategies resulting in an increase of over 20%.
  • Assisted with the development of the call center's operations, quality and training processes.
  • Provided accurate and appropriate information in response to customer inquiries.
  • Provided cross training to several staff members and assisted other customer service representatives when needed.
  • Facilitated information flow between customer service, account management operations, quality assurance and training to guarantee call center objectives were met.
  • Maintained up-to-date knowledge of company's policies regarding payments, cancellations and rescheduling.
  • Resolved product issues and shared benefits of new technology.
Expected in 2019 Certification | Marketing Management And Digital Strategy Harvard University, Cambridge, MA GPA:
Expected in 2015 Bachelor of Science | Business Administration Cambridge College, Cambridge, MA GPA:
Expected in 2013 Associate of Science | Business Management Quincy College, Quincy, MA GPA:

Fluent reading/writing Spanish - Intermediate Italian - Intermediate Portuguese

Software Skills
  • Public Relations: PRWeb, Crunchbase
  • Marketing Automation: Eloqua, Marketo, Hubspot, Mailchimp
  • Social Media: Hootsuite, Buffer, Ripl, Pic Monkey, BEEPro, Wishpond
  • Reputation Management: Trustpilot, Birdeye
  • CMS: Wordpress, Salesforce, TourCMS, Shopify, Weebly
  • Microsoft Office Suite and Adobe Creative Suite
  • Affiliate Networks: Commission Junction, ShareAsale

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Resume Strength

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Resume Overview

School Attended
  • Harvard University
  • Cambridge College
  • Quincy College
Job Titles Held:
  • Social Media Manager and Marketing Specialist
  • Sales and Customer Service Representative
  • Travel Consultant
  • Certification
  • Bachelor of Science
  • Associate of Science

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Social Media Manager and Marketing Specialist