Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
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Date of Birth:
India:
:
single:
Summary
Senior level Marketing leader with extensive B2B and B2C marketing experience in the travel industry. Advance skills in developing and managing the go-to-market strategy for new products and services, as well as promotional strategy for corporate and account campaigns.
Knowledgeable of platforms for CRM, e-commerce and marketing automation. Solid understanding of SEO, PPC, SEM, data driven marketing strategies, client service and account management.
Skills
Marketing campaign management
Research and Development
Product performance and profitability
Digital advertising
Sales promotions
Customer service expert
Strong organizational skills
CRM (Salesforce)
Excellent written, verbal, and communication skills
Google analytics
Brand development
Multi-media marketing
Lead Generation Campaigns
Cross-functional team leadership
B2B - B2C marketing
Accomplishments
Promoted from Marketing Specialist to Social Media Manager after 6 months of employment.
Increased 25% in social annual sales through social media marketing.
Grew a targeted newsletter subscriber list from 45,000 to 60,000 members in 2018.
Increased TakeTour's web traffic by 20% by improving and optimizing web content.
Professional Experience
Social Media Manager and Marketing Specialist, 12/2015 - 09/2019 Salvation Army Usa – Red Bank, NJ,
Developed and implemented winning strategies for new products to maximize customer retention. Owned marketing campaigns from initial scope through execution and refinement.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Analyzed performance of all social media, B2C and B2B channels to identify the best opportunities for optimization and audience growth.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Collaborated with marketing, sales, financial and product team on standardization, design and production of marketing materials.
Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize email campaigns.
Created, maintained and deepened strategic partnerships with agencies, vendors and travel industry leaders.
Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for US and European market to maximize outreach.
Sales and Customer Service Representative, 04/2013 - 11/2015 Dmc Atlanta – Norcross, GA,
Managed salesforce accounts to track monthly sales, potential leads, and existing client accounts.
Retained and ensured proper handling and care of several client accounts.
Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients.
Consistently met and exceeded department expectations for productivity and accuracy levels.
Cross-trained staff members, resulting in 30% increase in customer satisfaction ratings.
Met revenue objectives by promoting tours to customers during service, account and sales follow-up calls.
Recognized as the second top salesperson in the company in 2014.
Designed sales presentations and product demos to train salesforce on product benefits and offerings.
Travel Consultant, 03/2011 - 02/2013 Bcd Travel – Winchester, VA,
Developed process improvements to enhance efficiency and effectiveness of inter-department call center operations.
Created new client retention strategies resulting in an increase of over 20%.
Assisted with the development of the call center's operations, quality and training processes.
Provided accurate and appropriate information in response to customer inquiries.
Provided cross training to several staff members and assisted other customer service representatives when needed.
Facilitated information flow between customer service, account management operations, quality assurance and training to guarantee call center objectives were met.
Maintained up-to-date knowledge of company's policies regarding payments, cancellations and rescheduling.
Resolved product issues and shared benefits of new technology.
Education
Certification: Marketing Management And Digital Strategy , Expected in 2019 - Harvard University - Cambridge, MA GPA:
Bachelor of Science: Business Administration, Expected in 2015 - Cambridge College - Cambridge, MA GPA:
Associate of Science: Business Management, Expected in 2013 - Quincy College - Quincy, MA GPA:
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