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Social Media Manager And Director Of Social Advertising resume example with 11+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
SPECIALITIES

Social media strategy, social media campaigns and promotions, digital marketing, online community building, online reputation management, blogging, website design and maintenance

TOOLS

HootSuite, TweetDeck, Google Analytics, Klout, Wildfire, Salesforce (Radian6, Buddy Media), MailChimp, WordPress, Live Writer, Drupal, Facebook Advertising, Twitter Advertising, Mac and Microsoft Office Suite

Education
Expected in May 2005
Bachelor of Arts: Communication Studies and Psychology
The University of Texas at Dallas - ,
GPA:
Expected in
: Certified Holistic Health Coach
Institute for Integrative Nutrition - ,
GPA:
Experience
02/2013 to Current
Social Media Manager and Director of Social Advertising Acadaca Philadelphia, PA,
  • Develops social media strategy, manages social media editorial calendar, collaborates with editorial team daily
  • Manages and moderates all social media channels including Facebook, Twitter, YouTube, Pinterest, Instagram, Google+, and LinkedIn
  • Creates original content for daily updates to all social media profiles, scheduling in advance for nights and weekends
  • Provides weekly performance-based reports and analytics to Director of SEO and Optimization, evolves strategy based on data
  • Manages social media campaigns, promotions, and paid social advertising (Facebook and Twitter), including reports and analytics
  • Manages offline marketing campaigns and partnerships, approves content and deliverables, plans for 2013-14 tradeshows
  • Builds online community by highlighting influencers, ambassadors, brands, and experts in health, fitness, nutrition, and beauty
  • Creates social media guidelines and develops online voice consistent with brand initiatives, vision, and mission statement Recommends updates to site for navigation optimization, site architecture, visual updates and enhancements
04/2012 to 02/2013
Social Media Coordinator, Fitness and Recipes Blog Editor Institute For Integrative Nutrition City, STATE,
  • Managed all social media profiles including Facebook, Twitter, YouTube, Pinterest, Instagram, Google+, and LinkedIn
  • Created content for daily updates to all social media profiles, implemented ideas from strategic meetings with Director of Marketing
  • Contributed to the Integrative Nutrition blog, stayed on top of industry news and trending topics in fitness, health, and nutrition
  • Managed social media campaigns and promotions to increase following and build community through Pinterest contests, Instagram photo challenges, Twitter chats, Facebook chats, and Google hangouts
  • Coordinated social media strategy and posting schedule for conferences, managed blogger outreach program for live events
  • Promoted upcoming webinars, new class enrollment, curriculum, and interviews with health and nutrition experts
  • Supported online community by highlighting Integrative Nutrition teachers, speakers, students, prospective students, and graduates
  • Monitored online education forum and moderated private Facebook groups for students, enforced rules and regulations
02/2011 to 04/2012
Social Media Specialist Lululemon Athletica City, STATE,
  • Worked with the Digital & Brand Experience Team to create strategies for optimal online guest experience
  • Managed Facebook and Twitter, including all postings and replies to customer comments, questions, praises, and concerns
  • Developed and managed a social media team, delegating tasks to team members, following up, and providing feedback
  • Created weekly product and event notification emails, updates to website, editing and uploading all online photo albums and videos
  • Enrolled others through individual meetings and group sessions to passionately engage in social media best practices, leading by example to effectively represent the lululemon brand and culture through online & offline communication
  • Contributed original content for the international lululemon blog
  • Implemented innovative techniques to provide a thriving online presence with return visitors
08/2009 to 02/2011
Online Marketing Communications Manager & Writer Beyond Black Publications City, STATE,
  • Updated company website and Twitter with relevant content, maintained knowledge of international industry trends
  • Generated leads and secured partner profiles in the sector of luxury boutique resorts, retreats, and high-end retailers
  • Coordinated with partnering Marketing Directors to create online advertisement
  • Wrote travel reviews for the online publication based on personal experience from visits to resorts and retreats
  • Worked with Sales Director to write new partner proposals, including updates to the company's online capabilities presentation.

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Resume Overview

School Attended

  • The University of Texas at Dallas
  • Institute for Integrative Nutrition

Job Titles Held:

  • Social Media Manager and Director of Social Advertising
  • Social Media Coordinator, Fitness and Recipes Blog Editor
  • Social Media Specialist
  • Online Marketing Communications Manager & Writer

Degrees

  • Bachelor of Arts

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