Social Media Manager And Director Of Social Advertising resume example with 11+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
SPECIALITIES
Social media strategy, social media campaigns and promotions, digital marketing, online community building, online reputation management, blogging, website design and maintenance
TOOLS
HootSuite, TweetDeck, Google Analytics, Klout, Wildfire, Salesforce (Radian6, Buddy Media), MailChimp, WordPress, Live Writer, Drupal, Facebook Advertising, Twitter Advertising, Mac and Microsoft Office Suite
Education
Expected in May 2005
Bachelor of Arts: Communication Studies and Psychology The University of Texas at Dallas - , GPA:
Expected in
: Certified Holistic Health Coach Institute for Integrative Nutrition - , GPA:
Experience
02/2013 to Current
Social Media Manager and Director of Social AdvertisingAcadaca – Philadelphia, PA,
Develops social media strategy, manages social media editorial calendar, collaborates with editorial team daily
Manages and moderates all social media channels including Facebook, Twitter, YouTube, Pinterest, Instagram, Google+, and LinkedIn
Creates original content for daily updates to all social media profiles, scheduling in advance for nights and weekends
Provides weekly performance-based reports and analytics to Director of SEO and Optimization, evolves strategy based on data
Manages social media campaigns, promotions, and paid social advertising (Facebook and Twitter), including reports and analytics
Manages offline marketing campaigns and partnerships, approves content and deliverables, plans for 2013-14 tradeshows
Builds online community by highlighting influencers, ambassadors, brands, and experts in health, fitness, nutrition, and beauty
Creates social media guidelines and develops online voice consistent with brand initiatives, vision, and mission statement Recommends updates to site for navigation optimization, site architecture, visual updates and enhancements
04/2012 to 02/2013
Social Media Coordinator, Fitness and Recipes Blog EditorInstitute For Integrative Nutrition – City, STATE,
Managed all social media profiles including Facebook, Twitter, YouTube, Pinterest, Instagram, Google+, and LinkedIn
Created content for daily updates to all social media profiles, implemented ideas from strategic meetings with Director of Marketing
Contributed to the Integrative Nutrition blog, stayed on top of industry news and trending topics in fitness, health, and nutrition
Managed social media campaigns and promotions to increase following and build community through Pinterest contests, Instagram photo challenges, Twitter chats, Facebook chats, and Google hangouts
Coordinated social media strategy and posting schedule for conferences, managed blogger outreach program for live events
Promoted upcoming webinars, new class enrollment, curriculum, and interviews with health and nutrition experts
Supported online community by highlighting Integrative Nutrition teachers, speakers, students, prospective students, and graduates
Monitored online education forum and moderated private Facebook groups for students, enforced rules and regulations
02/2011 to 04/2012
Social Media SpecialistLululemon Athletica – City, STATE,
Worked with the Digital & Brand Experience Team to create strategies for optimal online guest experience
Managed Facebook and Twitter, including all postings and replies to customer comments, questions, praises, and concerns
Developed and managed a social media team, delegating tasks to team members, following up, and providing feedback
Created weekly product and event notification emails, updates to website, editing and uploading all online photo albums and videos
Enrolled others through individual meetings and group sessions to passionately engage in social media best practices, leading by example to effectively represent the lululemon brand and culture through online & offline communication
Contributed original content for the international lululemon blog
Implemented innovative techniques to provide a thriving online presence with return visitors
08/2009 to 02/2011
Online Marketing Communications Manager & WriterBeyond Black Publications – City, STATE,
Updated company website and Twitter with relevant content, maintained knowledge of international industry trends
Generated leads and secured partner profiles in the sector of luxury boutique resorts, retreats, and high-end retailers
Coordinated with partnering Marketing Directors to create online advertisement
Wrote travel reviews for the online publication based on personal experience from visits to resorts and retreats
Worked with Sales Director to write new partner proposals, including updates to the company's online capabilities presentation.
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Resume Overview
School Attended
The University of Texas at Dallas
Institute for Integrative Nutrition
Job Titles Held:
Social Media Manager and Director of Social Advertising
Social Media Coordinator, Fitness and Recipes Blog Editor