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Social Media Manager Resume Example

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SOCIAL MEDIA MANAGER
Professional Summary

Performance-driven Marketing Director skilled in creating marketing plans and leading successful campaigns, promotions, and development leading to an increase in revenue and brand awareness for the practice. Well-versed in SEO content creation, social media audience engagement and brand management. In addition, a dedicated Patient Care Coordinator successful at care determinations, interdisciplinary coordination, and team leadership. Strategic planner and analytical problem solver with nearly two years in cosmetic and plastic surgery healthcare environments. Excellent knowledge of care options, financial impacts, and the product market. Dedicated and hardworking employee with a strong desire to learn, develop skills, and grow within a company while building relationships with mentors in the industry as well as clients.

Work History
Susan Watson-Neimy, LLC - Social Media ManagerCharleston, SC03/2020 - Current
  • Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Planned and instituted social media marketing plan for Susan Watson-Neimy, LLC.
  • Analyzed and reported social media and online marketing campaign results.
  • Increased customer engagement through social media.
  • Maintained expert-level skills in digital platforms such as Facebook and Instagram platforms.
Plastic Surgery Of The Carolinas - Marketing DirectorCharleston, SC01/2019 - Current
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.
  • Developed campaigns and specific marketing strategies for the practice.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Maximized advertising efforts by developing content for media relations and social media posts.
  • Provided advisory services based on comprehension of SEO and web best practices..
  • Devised and deployed online marketing plans with effective SEO, social media, and, video campaign strategies.
  • Coordinated with creative team to generate dynamic marketing content and tools for promotional campaigns.
  • Collaborated with editorial team on marketing materials.
Susan Watson-Neimy, LLC. - Patient Care CoordinatorCharleston, SC01/2019 - Current
  • Assisted Susan Watson-Neimy, RN, BSN, CANS with injections, lasers, and non-surgical procedures.
  • Worked with patients and Susan Watson-Nemiy, RN, BS, CANS to develop future plans and discuss care actions.
  • Continued education in new and existing products, procedures, and patient care.
  • Educated patients on pre and post-procedure care instructions, product information, and treatment information.
  • Used Nopali to schedule patient appointments.
  • Explained plans for treatment and payment options.
  • Assisted patients in filling out check-in and payment paperwork.
  • Compiled and reviewed medical charts.
  • Handled high volume or calls and messages to address customer inquiries and concerns.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Assisted with direct patient care.
  • Registered and documented patient Brilliant Distinctions and Aspire rewards.
  • Created and updated patient records.
  • Managed and updated waiting list for potential future patients.
  • Managed follow up calls for post procedure patients.
  • Educated and remained up to date with HIPPA and confidential patient information protocols.
Caliber Construction, Inc. - Director of MarketingCharleston, SC08/2018 - Current
  • Strategically develop ad content, campaigns, and bi-weekly schedule for posts to maximize marketing and branding effectiveness.
  • Google, Google AdWords, Yelp, Facebook, and Instagram.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Increased website traffic each month using cutting-edge inbound marketing techniques.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assessed and strengthened client digital presence, including rewriting website copy through WordPress, authoring blog posts and updating social media platforms.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Planned and executed traditional marketing campaigns.
  • Devised leading-edge digital marketing, social media, and SEO strategies.
Skills
  • Sales and marketing expertise.
  • Key decision making.
  • Strong verbal and written communication.
  • Quick to learn about new research, products, and marketing and sales protocols.
  • Flexible and adaptable approach to work.
  • Superior time management and organizational skills.
  • Ability to receive constructive feedback.
  • Diplomacy and tact.
  • Tact and discretion with confidential information.
  • Advanced proficiency in technology and media platforms.
  • Microsoft Word, Excel, Access, and PowerPoint.
  • Experience with Docs, Spreadsheets, Slides, Analytics, AdWords.
  • Experienced in WordPress, Magento, Shopify, QuickBooks, Light Speed, Paychex, and Square.
  • Facebook, Instagram, Snapchat, Twitter, Pinterest, YouTube, LinkedIn, Mail Chimp, and Campaign Builder.
Education
08/2018College of CharlestonCharleston, SCBachelor of Science. MAJOR: Business Marketing and Management
University of MississippiUniversity, MSBusiness

MAJOR: Business Marketing and Entrepreneurship , transferred.

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Resume Overview

Companies Worked For:

  • Susan Watson-Neimy, LLC
  • Plastic Surgery Of The Carolinas
  • Susan Watson-Neimy, LLC.
  • Caliber Construction, Inc.

School Attended

  • College of Charleston
  • University of Mississippi

Job Titles Held:

  • Social Media Manager
  • Marketing Director
  • Patient Care Coordinator
  • Director of Marketing

Degrees

  • Bachelor of Science. MAJOR : Business Marketing and Management
    Business
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