Experienced marketing professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Work History
08/2013 to Current
Social Media CoordinatorDisney Parks & Resorts
Responsible for daily proactive posts on the Disneyland community accounts.
Coordinated with the marketing calendar during marketing campaigns, created and maintained editorial calendar, tracked social media influence measurements and partnered with other operating partners to ensure proper online messaging was being produced.
Prepared reports to update department on usage statistics on several platforms.
Curated assets for different social media platforms.
Created daily and weekly reports to be shared with operations partners and Digital Marketing team.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Promoted accounts to potential followers to grow account's followers by 150%.
Used experience in Adobe Photoshop, Adobe Illustrator and Adobe InDesign to curate assets to be used on platforms.
06/2015 to Current
Volunteer Social Media ManagerCancer Support Community
Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.
Created interactive digital presentations for executives.
Drafted and managed social media communications designed to promote company brand, image and values.
03/2013 to 08/2015
Production AssistantDisneyland Resort
Point of contact as support for entertainment for Shows and Atmosphere Talent Operations in Disney California Adventure.
Led department's safety and training teams.
Drove completion of department projects through consistent and effective communication methods.
Responsible for department orders and processes.
Trained in SAP as a Casual Buyer and expense report procedures.
Led daily production meetings and weekly production calls.
Planned and coordinated logistics and materials for board meetings, committee meetings and staff events.
Assisted with event planning, including associated travel and logistical arrangements.
Oversaw inventory and office supply purchases.
08/2013 to 05/2014
Volunteer Media BuyerWBEC-WEST – Phoenix, AZ
Served as media buyer and social media expert for WBEC-West account during senior year at California State University, Fullerton.
Created social media accounts and managed through a Salesforce program called Radian6.
Placed media in industry magazines and gave realistic proposals for allocation of funds.
Initiated market research studies and analyzed findings.
Consulted with buying personnel to determine projected demand for products and services.
Analyzed business developments and monitored market trends.
10/2011 to 08/2015
Special Events LeaderDisneyland Resort
Leader for Disneyland Resort Event Operations.
Lead a team of 5-20 Cast Members during event operation.
Assisted in planning phase in regards to operations needs for the events.
Met with leaders from area line of business to ensure that the overall operational needs and goals were met.
Conducted post event meetings and after action reports to ensure future events had important information from previous events.
11/2009 to 06/2010
Travel Sales AgentThe Walt Disney Travel Company
Made professional, accurate, cost effective travel arrangements to the Disneyland Resort for guests while providing Disney guest service.
Answered phones professionally, courteously and promptly.
Proactively marketed, sold and consulted with guests in regards to tour, air, car, and hotel products and all other related services that were offered by the Disneyland Resort.
Maintained an unprecedented 98% call rating by providing excellent guest service.
09/2008 to 05/2014
PresidentPhi Kappa Tau Fraternity - Gamma Omicron Chapter – Fullerton, CA
California State University Fullerton · Responsible for all chapter operations as President.
Attended and planned functions that improved brotherhood moral and boosted national philanthropy attention.
Worked as a liaison between the national fraternity and the Inter-Fraternity Council.
Sold the fraternity's values to new members during recruitment conferences and seminars.
Complied annual recommendations for end of fiscal year budgets.
Education
2014
Bachelor of Arts: Communications California State University, Fullerton - Fullerton, CA
3.33 GPA
Deans List for Fall 2013 & Spring 2014 semesters
Representative of the Communications Inter-Club Council as Member at Large and Co-Chair.
Creative Strategy & Execution I & II, Advertising Account Planning, Advertising and Brand Communication Management, Digital Foundations, Writing for the Advertising Industry and Principles of Communication Research.
