social media coordinator resume example with 6+ years of experience
JessicaClaire
Social Media Professional and Creative
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
:
Summary
Creative Social Media Coordinator with 6+ years' success in developing effective marketing campaigns and achieving goals through performance and conversion analytics. Team-oriented leader accomplished in creating impactful, fresh and innovative content. Skilled creator with a natural talent for storytelling and the capacity to handle technical editing, business operations and team leadership requirements.
Skills
Social media platform managers (Hootsuite, Sprout, etc)
WordPress, GoDaddy, Wix
Social media management
Search engine optimization (SEO)
Content generation and asset management
Web analytics
Proficient in Adobe and iMovie software
Digital communication, photography and video
Microsoft Office
Podcasting
Facebook, Instagram, Twitter, LinkedIn, TikTok
Bilingual: English, Spanish
Experience
Social Media Coordinator, 10/2021 - Current Alamo Complex Management – San Antonio, TX,
Primarily responsible for Miami Dade College President and Miami Dade College, social media accounts.
Created innovative social media content to increase engagement with students.
Presented and developed social media marketing strategies and oversaw management of accounts.
Produced creative collateral to successfully share communication strategies and achieve public relations goals.
Coordinated positive coverage and PR, including media interviews and events sponsorships for the College and the College President's accounts.
Digital Media Producer, 09/2015 - Current Hearst Communications – Charlotte, NC,
Promoted company's mission and vision focused on brand ideology through the creation of web images and visuals
Developed company logos and unique, memorable websites, which bolstered brand and corporate identities.
Preserved branding standards while creating high-quality content (audio and visual).
Continuously evolved Lemon City Live production into a highly successful business by implementing latest technologies.
Ensured content and graphics (copywriting, image design, banners and other features) maintained cohesive aesthetics.
Utilized Instagram, Twitter and Facebook to promote products, services and content.
Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
www.lemoncitylive.com
Credentialed media for:
Miami Dolphins, Miami Marlins, Florida Panthers, University of Miami Hurricanes sports, FIU Panthers sports, Major League Soccer (MLS), United Soccer League (USL) and CONCACAF.
Key Account Manager, 06/2019 - 10/2021 Illinois Tool Works – Swartz Creek, MI,
Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
Successfully executed updated marketing plans to increase brand exposure, customer traffic and sales.
Established and managed highly successful e-commerce business, selling online to end consumers (B2C) and corporations (B2B).
Worked with product development team members to optimize product specifications.
Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Website content management while maintaining relationships with third-party vendors, including Amazon, Wayfair & Overstock, to ensure quality control.
Communicated with retailers to provide information on latest promotions and upcoming sales.
Social Media Coordinator, 10/2017 - 04/2019 Alamo Complex Management – San Antonio, TX,
Implemented marketing, branding and communications strategy that reflected the mission of Broward College by serving more than 63,000 students annually.
Created and produced content for all social media and marketing campaigns.
Coordinated shoots in-house well as collaborated as liaison with agency.
Maintained paid and organic social media content development by coordinating and implementing social
media marketing communication.
Utilized analytic tools to monitor progress and impact to
stay reactive with current trends.
Effectively increased web traffic and exposure as well as
brand awareness and engagement in social media pages and websites.
Responsible for growing a strong and visible online
presence.
Tracked and analyzed social media and online marketing initiatives.
Created social media content and curated content calendars to increase engagement with students, staff and Broward College followers.
Education and Training
Bachelor of Arts: Mass Communications Digital Media Studies, Expected in 07/2017 - Florida International University - Miami, FL GPA: Status -
Minor in Hospitality
Certificate in Global Media Studies
Social Media Association Member
3.5 GPA and Dean's List Honoree 2015, 2017,
Associate of Arts: Communications, Expected in 05/2015 - Miami Dade College - Miami, FL GPA: Status -
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