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social media content marketing manager resume example with 20+ years of experience

JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Summary

Communications Manager with comprehensive background in Social/Content/SEM/Marketing/Advertising, Public Relations, business development and successful account management. Extensive experience in media and strong public speaker.

Highlights
  • Management Experience
  • Skilled Audio and Video Producer/Editor  
  • Photography and Graphic Design Experience
  • Extensive marketing background
  • Social media and SEM experience
  • Strong communication skills
Accomplishments
  • Improved customer engagement year/year via social media by over 223% 
  • Wrote and produced innovative radio advertising campaigns that increased client business by 33%.
  • Launched and implemented IT and software solutions to save over $1,000 in administrative costs annually, and dramatically increased employee compliance to company HR policies.
  • Closed over 60 new corporate accounts totaling $4 million in additional annual revenue per year.
Experience
10/2015 to 2017 Social Media/Content Marketing Manager Radio One | Silver Spring, MD,
  • Wrote, produced and hosted video content, including instructional videos and commercials, increasing customer engagement by 223%.
  • Contributed blog, web and social media content to increase brand awareness.
  • Planned and executed product photo shoots.
  • Instituted policies and procedures for new products, web advertising and social media marketing.
05/2014 to 10/2015 Continuity Director Aspire Public Schools | East Palo Alto, CA,
  • Wrote and produced compelling, influential and creative radio spots.  
  • Managed clients' advertising campaigns and ensured client continuity across broadcast channels and internet streaming.
02/2013 to 02/2014 Endotherapy Contract Analyst (Temporary) Squiz | Salt Lake City, UT,
  • Advanced from Contract Administrator to Contract Analyst in 2 months.  
  • Provided sales support to team of 60 Endotherapy Account Managers.
  • Effectively trained Account Managers on new web-based contract application, resulting in dramatically more efficient contracting process.
05/2010 to 05/2012 Office Manager Glanbia Plc | Carlsbad, CA,
  • Created solutions for HR management that led to system improvements and streamlined processes.
  • Basic accounting using QuickBooks.
  • Reviewed, researched and negotiated insurance, health plans, benefit packages and other contracts.
01/2010 to 04/2010 Production Director (Temporary) Citadel Broadcasting (now Cumulus Media) | City, STATE,
  • Established production schedules, managed advertising traffic log and met daily deadlines.
  • Created a range of fresh and original copy solutions in response to creative briefs and assignments.
  • Developed creative ideas and concepts for clients that resulted in a 50% increase in campaigns purchased.
09/2006 to 08/2008 Assistant Promotions Director/Web Content Manager Clear Channel Entertainment (iHeart Media) | City, STATE,
  • Designed and tested email campaigns and increased readership and click-throughs by 23%.
  • Increased site visits by 100% with redeveloped direct email marketing and content strategy.
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  • Spearheaded the creation of blogs and social media content.
03/2004 to 08/2006 Public Service Director Metro Networks/Citadel Broacasting (Cumulus Media) | City, STATE,
  • Established and maintained cooperative relationships with representatives of community and public interest groups.
  • Conducted in-depth interviews with local charitable organizations to help improve local outreach and station presence in local market.
08/2003 to 04/2004 Marketing Manager Softmart | City, STATE,
  • Managed team of seven Product Specialists.
  • Developed incentive performance plans which motivated staff and resulted in an increase in sales.
  • Surpassed revenue goals in four consecutive quarters.
  • Mentored junior team members.
11/1997 to 08/2003 Marketing Specialist I, II and III Softmart | City, STATE,
  • Managed top partner accounts with budgets more than $1 million annually.
  • Wrote and designed marketing collateral for sales meetings, trade shows and company executives.
  • Coordinated internal and external marketing events, including sales training sessions, company open house, customer golfing events and trade shows.
03/1994 to 11/1997 Marketing Assistant Comcast Spectacor | City, STATE,
  • Planned and negotiated media buys, including TV, radio, print and digital.
  • Planned and managed budgets in excess of $100,000.
  • Developed and executed 10-15 integrated marketing campaigns each quarter.
  • Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Education
Expected in Bachelor of Science | Communications Ithaca College, Ithaca, NY GPA:
  • English and Creative Writing coursework
  • Advertising and Public Relations coursework
  • Howard Cogan Advertising Scholarship
  • Charles L. and Janice C. Rumrill Writing Scholarship
Languages
Basic Spanish
Advanced French

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Resume Overview

School Attended

  • Ithaca College

Job Titles Held:

  • Social Media/Content Marketing Manager
  • Continuity Director
  • Endotherapy Contract Analyst (Temporary)
  • Office Manager
  • Production Director (Temporary)
  • Assistant Promotions Director/Web Content Manager
  • Public Service Director
  • Marketing Manager
  • Marketing Specialist I, II and III
  • Marketing Assistant

Degrees

  • Bachelor of Science

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