Social Media/Content Marketing Manager Resume Example Empirecovers

SOCIAL MEDIA/CONTENT MARKETING MANAGER

Summary

Communications Manager with comprehensive background in Social/Content/SEM/Marketing/Advertising, Public Relations, business development and successful account management. Extensive experience in media and strong public speaker.

Highlights

Management Experience
Skilled Audio and Video Producer/Editor
Photography and Graphic Design Experience

Extensive marketing background
Social media and SEM experience
Strong communication skills

Accomplishments

Improved customer engagement year/year via social media by over 223%
Wrote and produced innovative radio advertising campaigns that increased client business by 33%.
Launched and implemented IT and software solutions to save over $1,000 in administrative costs annually, and dramatically increased employee compliance to company HR policies.
Closed over 60 new corporate accounts totaling $4 million in additional annual revenue per year.

Experience

Social Media/Content Marketing ManagerNov 2015 to Jan 2017
EmpireCovers － Jenkintown, PA

Wrote, produced and hosted video content, including instructional videos and commercials, increasing customer engagement by 223%.
Contributed blog, web and social media content to increase brand awareness.
Planned and executed product photo shoots.
Instituted policies and procedures for new products, web advertising and social media marketing.

Continuity DirectorJun 2014 to Nov 2015
Cumulus Media － Bethlehem, PA

Wrote and produced compelling, influential and creative radio spots.
Managed clients' advertising campaigns and ensured client continuity across broadcast channels and internet streaming.

Endotherapy Contract Analyst (Temporary)Mar 2013 to Mar 2014
Robert Half International － Bethlehem, PA

Advanced from Contract Administrator to Contract Analyst in 2 months.
Provided sales support to team of 60 Endotherapy Account Managers.
Effectively trained Account Managers on new web-based contract application, resulting in dramatically more efficient contracting process.

Office ManagerJun 2010 to Jun 2012
Cambridge Communications － Bethlehem, PA

Created solutions for HR management that led to system improvements and streamlined processes.
Basic accounting using QuickBooks.
Reviewed, researched and negotiated insurance, health plans, benefit packages and other contracts.

Production Director (Temporary)Feb 2010 to May 2010
Citadel Broadcasting (now Cumulus Media) － Ephrata, PA

Established production schedules, managed advertising traffic log and met daily deadlines.
Created a range of fresh and original copy solutions in response to creative briefs and assignments.
Developed creative ideas and concepts for clients that resulted in a 50% increase in campaigns purchased.

Assistant Promotions Director/Web Content ManagerOct 2006 to Sep 2008
Clear Channel Entertainment (iHeart Media) － Whitehall, PA

Designed and tested email campaigns and increased readership and click-throughs by 23%.
Increased site visits by 100% with redeveloped direct email marketing and content strategy.

Spearheaded the creation of blogs and social media content.

Public Service DirectorApr 2004 to Sep 2006
Metro Networks/Citadel Broacasting (Cumulus Media) － Bethlehem, PA

Established and maintained cooperative relationships with representatives of community and public interest groups.
Conducted in-depth interviews with local charitable organizations to help improve local outreach and station presence in local market.

Marketing ManagerSep 2003 to May 2004
Softmart － Downingtown, PA

Managed team of seven Product Specialists.
Developed incentive performance plans which motivated staff and resulted in an increase in sales.
Surpassed revenue goals in four consecutive quarters.
Mentored junior team members.

Marketing Specialist I, II and IIIDec 1997 to Sep 2003
Softmart － Downingtown, PA

Managed top partner accounts with budgets more than $1 million annually.
Wrote and designed marketing collateral for sales meetings, trade shows and company executives.
Coordinated internal and external marketing events, including sales training sessions, company open house, customer golfing events and trade shows.

Marketing AssistantApr 1994 to Dec 1997
Comcast Spectacor － Philadelphia, PA

Planned and negotiated media buys, including TV, radio, print and digital.
Planned and managed budgets in excess of $100,000.
Developed and executed 10-15 integrated marketing campaigns each quarter.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.

Education

Bachelor of Science, CommunicationsIthaca College － Ithaca, NY, USA

English and Creative Writing coursework
Advertising and Public Relations coursework
Howard Cogan Advertising Scholarship
Charles L. and Janice C. Rumrill Writing Scholarship

Languages

Basic Spanish

Advanced French

Resume Overview

Companies Worked For:

EmpireCovers
Cumulus Media
Robert Half International
Cambridge Communications
Citadel Broadcasting (now Cumulus Media)
Clear Channel Entertainment (iHeart Media)
Metro Networks/Citadel Broacasting (Cumulus Media)
Softmart
Comcast Spectacor

School Attended

Ithaca College

Job Titles Held:

Social Media/Content Marketing Manager
Continuity Director
Endotherapy Contract Analyst (Temporary)
Office Manager
Production Director (Temporary)
Assistant Promotions Director/Web Content Manager
Public Service Director
Marketing Manager
Marketing Specialist I, II and III
Marketing Assistant

Degrees

Bachelor of Science , Communications

Social Media/Content Marketing Manager Resume Example

Resume Score: 70%

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