More than eight years of experience in the social media field. Specializing in community management, creative, and strategy. Creative Community Manager experienced in managing social media programs across 30+ consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation.
Skills
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Experience
02/2021 to Current
Social Media Community ManagerRegions Financial Corporation – Crossville, TN,
Utilized Twitter, Instagram and Facebook to promote products, services and content for all Iovate clients.
Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
Directed preparation of marketing collateral, including descriptions, photographs and copy for print and digital needs.
Developed and implemented strategic social media marketing plans, to increase brand awareness.
Developed, maintained and deepened strategic partnerships with agencies, vendors and influencers.
Verified consistency in content and tone to optimize social media accounts.
Effectively responded to negative feedback and bad reviews under Social Media Manager's supervision.
05/2013 to Current
Social Media Manager & IT TechnicianRegions Financial Corporation – Cypress, CA,
Provided consultation on new website and set up new social media accounts
Engage following using creative content to bring awareness to new trends and provide customer service across social media platforms
Coordinate social media marketing strategies for all social networks (Twitter, Facebook, and Google+) for upcoming posts and articles
Developed marketing content such as blogs, promotional materials and advertisements for social media
Increased customer engagement through social media
Monitored online presence of company's brand to engage with users and strengthen customer relationships
Content Manager responsible for posting and editing content that goes out for the http://www.nassny.com website via Drupal.
07/2020 to 09/2021
Social Media Community ManagerRegions Financial Corporation – Cypress, TX,
Set and implement social media and communication campaigns to align with marketing strategies
Analyzed and reported social media and online marketing campaign results.
Respond to comments and customer queries in a timely manner on all social media accounts
Tag over 200,000+ customer's comments and concerns in the appropriate category.
Provide engaging text, image and video content for social media accounts Monitor and report on feedback and online reviews during the live event
Organized development and implementation of diverse marketing videos, social media posts and blogs.
Oversaw consistent application of company standards for marketing collateral.
04/2019 to 12/2020
Social Media Community ManagerRegions Financial Corporation – D'iberville, MS,
Monitor and report on feedback and online reviews during the live events, Maintaining social media presence for clients across all social media platforms (FB, IG, TW)
Ensuring that the content shared is in line with planned strategies, organizational guidelines, as well as with the pre-established voice and personality of the brand
Monitoring key online conversations and events to ensure the company’s effective participation and representation
Engage with online community and respond to customer questions, comments, concerns on all platforms in a timely manner
Developing and maintaining a social media content calendar, highlighting important dates to consider for content generation, and ensuring content is relevant, engaging, and posted on a regular basis.
08/2017 to 08/2018
Social Media Community ManagerRegions Financial Corporation – Decatur, AL,
Maintained social media presence for 8+ brands across all social media platforms (FB, IG, Youtube, TW)
Scheduling posts for the day/month using social media tools (Onlypult, Sysomos, etc)
Designing social media assets via Adobe Photoshop and presenting creative timely social media marketing content ideas to increase engagement across all platforms
Engaging with customers across all social media platforms for all brands resulting in a 90-100% response rate on all pages
Interact with outside parties in according with brand alignment to create a bridge of communication for content opportunities (UFC, Bellator, ETC)
Retained a growth rate of 4-10% per month on all social media pages.
02/2016 to 01/2017
Social Media Community ManagerRegions Financial Corporation – Duluth, GA,
Maintained 18 of CBS Sports' social media platforms across Twitter, Facebook,
Tweetdeck, and Instagram for live coverage of all sporting events including
NFL, NBA, NCAABB, and NCAAFB through the live streaming and editing software SnappyTv and SnapStream
Created original content around storylines in sports using Photoshop in order to increase audience engagement which included images, memes, and Gifs and posted articles provided by CBS Sports writers on relative Facebook pages using the social media managing tool Sprinklr
Identi ed social media trends as qualitative and quantitative data in order to incorporate and devise new social media strategies
Managed daily sports game and event schedule and made executive decisions on which game would receive coverage in order to attract optimum audience engagement.
10/2012 to 01/2014
Social Media Community ManagerGary Null & Associates Inc, Progressive, Radio Network – City, STATE,
Set and implement social media and communication campaigns to align with marketing strategies for the 2019 NCAA March Madness Bench Mob campaign via Twitter
React to in-game moments in a war room environment (Twitter HQ) using media (gifs/vids) that would garner engagement and dominate the conversation during the events
Preparing detailed weekly reports on campaign activity including tonality, velocity, impressions, etc
Highlight moments and games that would maximize impressions for paid advertisement and promotion
Earned over 10 million impressions for the 2019 March Madness Bench Mob campaign., O C TO BER 2012 — J ANUA RY 2 014
Create new social media marketing strategies for all social networks (Twitter,
Facebook, and more), gaining over 10000 new followers and over 10000 new daily unique site visitors
Engaged audience on all social networks to grow awareness of products and increase traffic to the company websites
Manage high traffic self-hosted WordPress websites as well as Squarespace
Utilized SEO/SEM tools, increasing all company websites visibility to first page search result lists
Contacted outside parties to grow audience for the radio network by building partnerships using cross marketing
Developed Twitter and Facebook strategy for reporters and editors to maximize engagement on all pages.
Education and Training
Expected in 08/2006
Bachelor of Science Sports Manangement: St. John's University - Queens, NY GPA: M AY 2 011
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