Proactive, passionate, and driven Communications Manager with expertise in building and maintaining partner/community relationships, event/project management, marketing, and community engagement.
Social Media & Communications Senior Manager, 08/2019 - Current Chenega Corporation – Berkeley, CA,
Develop successful social development strategy by aligning consistent brand messaging and visual designs across digital outlets for two brands at once (Discover Long Island and Long Island Tea Podcast).
Lead day-to-day strategic development and implementation by identifying trends, themes and creative interpretations linking to brand objectives with strict deadlines to increase engagement, brand awareness and channel growth.
Manage budget for the creative department, paid social media campaigns, and social media advertisements.
Drove brand awareness and website traffic by 93% on Facebook & 116.2% on Instagram with an increase of 20,000+ IG followers in 1 year by creating unique online marketing content.
Collaborate and build relationships with agency partners, members, and influencers on asset creation for posts and paid social media campaigns.
Engage online audiences by placing strong focus on local community and respond to inquiries and comments with innovation, decisiveness, speed and clarity.
Create and facilitate online contests/giveaways for to retain members and attract new members.
Analyze and report social media and online marketing campaign results and leverage insight to create and execute monthly content calendar strategies.
Film/Coordinate/Oversee/Manage/Host all aspects of social media promotion for social series ”Long Island TV” and "FitFridays".
Utilize platforms such as Canva, Adobe Creative Suite, Splice, InShot, Adobe Lightroom, etc. to create compelling content that engages with audience of 40,000+ followers.
Schedule, execute, and shoot organization and member business photography sessions with a professional camera to use as marketing content and hire freelancers when necessary.
Develop written marketing content such as website blogs, promotional materials and advertisements for social media.
Tourism Relations Manager, 08/2019 - 12/2020 Discover Long Island – City, STATE,
Developed, cultivated, and maintained community relationships all across Long Island with leaders of chambers of commerce, legislators, HIALI, LIA, LIRR, LGBTQ Network, etc. through effective communication and exemplary interpersonal skills.
Managed the Community Partner Program, Black-Owned Businesses Partnership Grant Program, & LGBTQ Partnership Grant Program.
Serve as main contact for local leaders and chambers to develop and maintain the Long Island Downtown Deals Program.
Coordinated and executed all aspects of the quarterly networking events as well as the Annual Tourism Awards Gala for Long Island professionals with up to 300+ people.
Served as top representative and project manager for industry trade shows such as The New York Times Travel Show and Newsday Travel Show as well as consumer facing events such as The Oyster Festival, Maritime Festival, and Suffolk County Marathon.
Oversaw preparation and management of event budgets to deliver at or below projected costs.
Supervised onsite team of caterers, audio-visual technicians, and facility management team.
Presented organizational programs and events to local high schools and colleges for volunteer opportunities as well as managed the volunteer schedule for events.
Report growth of stakeholder and consumer facing interactions and experiences and serve as liaison for questions and services.
Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Managed, organized, and executed conferences and conventions of 1000+ people while building & maintaining relationships with clients to focus on delivering superior customer service to meet their needs.
Planned and organized off-site activities, details and logistics for meeting planners and conference attendees.
Managed administrative logistics of events planning, event booking and event promotions.
Liaised with marketing and PR colleagues to promote special events in social calendars.
Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
Supervised onsite team of caterers, audio-visual technicians, and facility management team.
Event Planning Intern, 01/2017 - 05/2017 The College At Brockport State University Of New York – City, STATE,
Researched assigned events and identified possible partnerships aligned with event concepts.
Organized brainstorming sessions between cross-functional teams to develop strategy and creative ideas for future events.
Conducted phone and video calls to pitch event concepts to collaborators.
Supervised onsite team of caterers, audio-visual technicians, and facility management team.
Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Fulfilled contractual obligations for rehearsal and day of event coordination.
Education
Bachelor of Science: Recreation and Leisure Studies,
Tourism Management, Communications, Expected in 05/2017 - The College At Brockport, State University of New York - Brockport, NY, GPA:
Accomplishments
Developed the Community Partner Program, Black-Owned Businesses Partnership Grant Program, & LGBTQ Partnership Grant Program.
Developed the Long Island Downtown Deals Program.
Developed the Long Island TV series and Fit Fridays.
Achieved the National Award for “Best Social Media Campaign” by US Travel Association.
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School Attended
The College At Brockport, State University of New York
