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Show Director Resume Example

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SHOW DIRECTOR
Professional Summary

CorporateMeetings & Events Director • Director of Exhibitions

Dynamic and motivated event executive offering 30+ years of experience known for concept-to-execution strategies, with proven success in growing revenue and event management across a variety of business. Exceptional leadership qualities, with a high ability to handle financial management, along with efficiently managing projects and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills and making critical decisions during challenges.

Work History
Nbc Universal - Show DirectorMcallen , TX09/2013 - 12/2019

Director of two TSNN Fastest 50 trade shows. Spearheaded the development of a strategic plan to advance the event's mission and objectives and promote revenue, profitability, and growth to both trade shows. The International Pool | Spa | Patio Expo is a $5,500,000+ event with 520+ exhibiting companies utilizing 137,500+ net square feet of space, 45 conference sessions, and 9,500+ professionals from 70 countries. The International Roofing Expo is a $8,00,000+ event with 480+ exhibiting companies utilizing 164,000+ net square feet of space, 44 conference sessions, and 14,300+ professionals from 65 countries.
• Created strategic plans to achieve revenue goals and increased value proposition by generating new ideas, new formats, and address challenges.
• Analyzed existing and potential markets to identify and launch new segments for the events.
• Developed and analyze KPIs for future strategic planning, growth opportunities and products.
• Set aggressive targets for sales to drive event success and strengthen motivation.
• Used trade shows and events expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Cultivated strong relationships with key stakeholders and vendors, acting as a point of contact, monitoring service levels through internal and external communication, customer service and customer retention.
• Negotiated contracts for facilities, hotels, and vendors to ensure the lowest cost, while maintaining high-quality service for show management and exhibitors.
• Evaluated employee performance on a yearly basis and conveyed constructive feedback to improve skills.
• Analyzed team strengths and leveraged individual assets to reach business goals efficiently. communicated company vision and objectives to motivate teams.

Institute Of Food Technologists - Director of ExhibitsCity , STATE03/2007 - 04/2013

Director of IFT Food Expo, a Gold 100 event. Developed a strategic plan to advance IFT's mission and objectives and promote revenue, profitability, and growth to the trade show. The AMFE is a $6,000,000+ top tier trade show and conference hosting over 20,000 people, 1,000+ exhibiting companies utilizing 230,000+ net square feet.

• Fiscal responsibility for $6,000,000+ budget maintaining financial accuracy while increasing net profit and decreasing expenses.
• Conceptualized and implemented successful programs including customer service improvement, on-floor activities, education programs, and sponsorships.
• Modernized and improved processes and procedures to increase efficiency and profitability while tightly controlling costs.
• Served as key relationship builder; functioning as the "voice of IFT" to the exhibitor community.
• Executed all operations of the trade show including sales initiatives, negotiating/contracting, design of key areas, development of decor and increased customer service.
• Supervised the service contractor including providing detailed spec sheets, effective exhibit data transfer, IFT Central booth and other pavilion production, meeting rooms on floor, floor plan development, etc.
• Led and nurtured a high performing team including sales, marketing, and operations, mentoring to build thought leaders.
• Monitored social media and online sources for industry trends.
• Increased customer satisfaction and repeat business through problem-solving, conflict resolution, and clarifying misunderstandings; protecting company reputation and loyal client base.

SmithBucklin - Convention and Trade Show ManagerCity , STATE11/2005 - 03/2007

Managed domestic and international meetings and trade shows for multiple association clients to support strategic initiatives, ensure growth and managed Board of Directors and volunteer committees' relationships.
• Interviewed associations to understand event scopes of work, establish budgets and develop project management plan.
• Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for events.
• Executed all aspects of the event including fulfilling clients' contractual obligations, communications, negotiations, schedule creation, P&L administration, sales initiatives, volunteer committee facilitation, and meeting specifications.
• Researched and implementing marketing cost-saving initiatives and creating fresh new approaches to long-standing challenges.
• Evaluated existing processes, operational best practices, and procedures to identify opportunities for improvement.
• Increased customer service and generated client retention by understanding their requirements, managing quality assurance programs including on-site evaluations, internal audits and customer surveys, and provide exceptional service.
• Led cross-functional teams from all levels resulting in improved team performance, collaboration, and teamwork.

Accomplishments
  • Drove 3% to 5% year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Established growth strategy resulting in a 40% increase in net square footage and 48% in sponsorship revenue over 4 years.
  • Developed the exhibit and attendee marketing strategy resulting in a 43% increase in attendance.
  • P & L responsibility with effective controls to prevent overages ensuring events' revenue and gross margin targets are met. Achieved 53% revenue growth and 58% gross margin growth over 5 years.
  • Acquired strategic partnerships with key industry influencers and leveraged media network that resulted in a value of $15,000 of complimentary marketing.
  • Drove exhibit sales strategy generating 15% revenue increase resulting in a $6,000,000+ revenue trade show with more than 700 exhibitors.
  • IInstituted and implemented sponsorship program, generating revenue increase of >50% in 5 years, including managing all sponsorship deliverables.
  • Improved net profit by 2% and reduced expenses by 3%.
  • Recommended workflow and budget improvements, resulting in 3% savings per event.
Affiliations
  • International Association of Exhibitions and Events, Member
  • Major American Trade Show Organizers, Member
  • Trade Show Exhibitors Association - Member
  • Additional Information
    • TSNN , Event Excellence Awards - Winner for Net Square Footage and Attendance Growth for IFT and IRE Trade Show Executive's Fastest 50 -Top Attendance and Net Square Footage Trade Show Executive's Gold 100 (Ranking of the Largest Shows in the US)
    • AFFILIATIONS AND AWARDS
    Skills
    • Leadership/Staff Development
    • Strategic Planning
    • Business and Partnership Development
    • P & L Management
    • Project Management
    • Pricing Strategies
    • Contractor-Vendor Relations/Negotiations
    • Program/Product Development
    • Change Management
    • Process Reengineering
    • Sales & Sponsorship Management
    • Data Collection and Analytical skills
    • Customer Service
    • Customer Retention
    Education
    Winona State UniversityCity, StateBS: Business Administration, Economics
    Certified Exhibition Management (CEM) Designation IAEE Krakoff Leadership Institute Alumni
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    Resume Overview

    School Attended

    • Winona State University

    Job Titles Held:

    • Show Director
    • Director of Exhibits
    • Convention and Trade Show Manager

    Degrees

    • BS : Business Administration, Economics
      Certified Exhibition Management (CEM) Designation IAEE Krakoff Leadership Institute Alumni

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