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seo content marketing manager resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
  • :
Professional Summary

Digital marketing manager with over 15 years of experience building and leading cross-functional teams, implementing and managing web experiences, creating processes that support organizational quality and efficiency, and delivering solid results within constantly changing timeframes. Seeking opportunities to build and lead innovative teams, further leverage my Search Engine Optimization (SEO) and content marketing skills, cross-functional operating skills, and project/process management strengths to deliver high-quality, timely results in a dynamic environment.

Skills
  • Search Engine Optimization Practices
  • Keyword Research
  • Competitor Analysis
  • Link Building
  • Content Editing
  • Digital Content Platforms
  • User Experience
  • A/B and Multivariate Testing
Work History
SEO Content Marketing Manager, 01/2022 to Current
Fidelity LifeCity, STATE,
  • Managed content distribution to online channels and social media platforms.
  • Collaborated with marketing and design teams to develop and plan site content, layout and style.
  • Used content management system to analyze user engagement and website traffic metrics.
  • Maintained content marketing calendar to schedule creation and delivery deadlines.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Approved, reviewed and edited content flowing to website, approving over [Number] pieces of content per [Timeframe].
DIGITAL MARKETING COMMUNICATIONS – ORGANIC SEARCH MANAGER, 07/2013 to 01/2022
HumanaCity, STATE,
  • Accelerate retail growth, drive increased organic traffic, create and atomize content focused on the voice of the consumer
  • Increased Medicare traffic 25% YoY, 13x greater Share of Voice compared with next closest commercial competitor, organic search efforts led to improved lead capture and sales through organic referral channel, 121% of goal achieved
  • Drove 3.8M impressions and 83K clicks through 45 Medicare educational content articles leveraging social listening and consumer questions gathered from customer service and guidance centers
  • Facilitated content creation, editing, corporate and compliance review, publication to enterprise site, use in email campaigns, social posts, infographics
  • Content continues to improve in organic performance achieving a 3% CTR since launch
  • Increased Dental organic traffic 30% YOY through educational content creation and Employer traffic 81% (75K visits) through section redesign
  • Created schema code template and led implementation on 143 sales and community location pages on Humana.com, supporting foundational Local search capabilities and visibility
  • Leverage Brightedge, Coremetrics, SEMRush, Google Adwords and Search Console to deliver custom reporting of Search performance to larger Marketing team, Management and C-Suite audiences
  • Document and evangelize organic search best practices including creation of SEO for Writers/Designers/Developers presentations and video optimization playbook
  • Lead process improvement for management of enterprise 301redirect.xml file and ownership transfer to appropriate IT partners
  • Streamlined file, reduced errors by 57%, improved performance and transferred implementation process to appropriate technical owners
  • Manage technical site health through regular site audits and issue remediation, ensure mobile usability, proactively partner with IT and Development teams to prevent issues and maintain Search best practices
  • Marketing point of contact for domain acquisition and management of vanity URLs and subdomains
  • Implement Local search program, establish best practices and playbook to support creation of Humana MyBusiness portfolio for market locations across the country

DIGITAL MARKETING COPYWRITING AND COMPLIANCE MANAGER

  • Successfully managed remote copywriting team, created best practice documentation and management system to identify content work in progress across multiple concurrent projects
  • Defined and delivered copywriter training addressing organic search best practices, product knowledge, compliance requirements, and brand message delivery
  • Created service level agreement among cross-functional teams including Legal and Development to ensure efficient flow and timely completion of projects, defined workflows and deliverable standards
  • Managed process for facilitating corporate and regulatory compliance review, filing process with Medicare and State Departments of Insurance, maintained comprehensive list of reviewers in fluid environment
  • Created digital content style guide in WordPress, standardized content deliverables in alignment with cross-functional team output
SEO TEAM LEAD, 04/1999 to 06/2013
FindLaw, A Thomson Reuters BusinessCity, STATE,
  • Managed diverse teams comprised of onsite and remote workforce, full time and contract resources supporting Organic Search, Local and Paid search, and pre-sales Search Engine Optimization consulting
  • Cross-functional management of content providers and vendor partners created efficiency gains and yearly cost savings of $200K
  • Documented search best practices and drove adoption across marketing and blog content teams
  • Created and implemented style guide for client facing SEO pre-sales deliverables
  • Built fulfillment and quality processes to support new product lines and create efficiencies in existing workflows, reduced Local fulfillment duration by 50

PROJECT MANAGER TEAM LEAD

  • Managed and developed team of project managers responsible for the web site fulfillment process for FindLaw legal clients, each maintaining 50 – 80 concurrent projects with variable timelines
  • Presenter FindLaw 2007 National Sales Meeting – Collaboration opportunities for Customer Operations and Sales to reduce project durations and increase client satisfaction
Education
Master of Science: Technical Communication, Expected in 08/2009 to Metropolitan State University - Saint Paul, MN
GPA:
Bachelor of Arts: English, Expected in 08/1998 to University of Minnesota - Duluth - Duluth, MN
GPA:

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Resume Overview

School Attended

  • Metropolitan State University
  • University of Minnesota - Duluth

Job Titles Held:

  • SEO Content Marketing Manager
  • DIGITAL MARKETING COMMUNICATIONS – ORGANIC SEARCH MANAGER
  • SEO TEAM LEAD

Degrees

  • Master of Science
  • Bachelor of Arts

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