senior wellness director resume example

Faculty level trainer for 3 YMCA courses. Train, certify and evaluate trainers. Ensure trainers adhere to highest standards and deliver consistent training.

Promoted to managing two branches. Led a staff team of 76.

National trainer for YMCA courses. Requirements to be considered include 3 years of experience in the field; experience teaching, facilitating or training others; mastering Facilitation Skills and Adult Learning Concepts courses.

Created and managed budgets for Membership and Wellness Department. Developed 3 membership engagement events, 4 membership drives and 4 member appreciation events annually. Built relationships with members to create small communities.

Led a staff team of 56. Created and managed budget and programming.

Led a staff of 42. Maintained A/V and equipment. Designed programming for 130 classes a week. Designed 2 new fee-based programs.

Designed class to match the skill and learning levels of all participants. Provided exercise modifications to avoid strain and injury.

Managed all corporate events, conferences and meetings. Managed crisis communication with media, public and stakeholders. Prepared briefings for Board of Directors and shareholder meetings. Wrote and edited C-Suite presentations. Planned and managed budgets in excess of $6M. Managed four departments, leading a staff of 31:

Marketing Department -- Managed and developed a team of 4 product managers. Developed innovative product solutions to include over 20 new product releases annually. Developed customer engagement campaigns and 4 major marketing campaigns per year.

Event Planning -- Managed all events including annual sales meeting for 6,000, sales incentive trips for 6,000, quarterly sales meetings for 1,600, Board of Directors meetings/retreats, bi-annual manager's meetings, 1 conference and 3 annual trade shows. Designed trade show exhibit and maintained inventory.

Creative Department -- Developed all communications collateral, including web pages, brochures, fliers and advertisements. Developed marketing materials, including product packaging, logo designs, and catalogs. Ensure brand consistency across campaigns and marketing programs. Prioritized graphic workload and managed multiple projects.

Media Department -- Developed and implemented communication strategies and information programs. Developed templates for e-newsletters, presentations and reports. Managed internal communications, including print and electronic newsletters. Developed company's new web site. Maintained site appearance by developing and enforcing content and display standards.

Event Planning -- Managed all events including annual sales meeting for 6,000, sales incentive trips for 6,000, quarterly sales meetings for 1,600, Board of Directors meetings/retreats, bi-annual manager's meetings, 1 conference and 3 annual trade shows. Designed trade show exhibit and maintained inventory.

Developed and designed corporate events, conferences, training events and workshops to achieve sales targets and business objectives. Researched and selected sites. Negotiated contracts for lodging, transportation and audio visual services. Selected speakers and entertainment acts. Managed all food and beverage for all events. Managed inventory of participant gifts with vendors. Maintained reports for all expenditure. Audited and processed invoices. Budgets up to $2M per event.

Managed crisis communications, securing media articles and editorials. Developed brand identity, including graphic style and tone, for all company communications. Developed company's first formal employee communications system to distribute company news and critical information. Wrote and edited company whitepapers, emails, newsletters, web content, marketing copy, presentation materials and video scripts. Produced videos and satellite TV shows, PowerPoint presentations and 3-D graphics.

Designed and produced product packaging for domestic and international markets; marketing and sales collateral including advertisements, brochures and fliers; promotional materials such as point-of-purchase items, brochure show forms and marketing materials including catalogs, handbooks and charts.