Experienced online marketing professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging trends and developing ultra creative marketing strategies.
Social media engagement
Budget development and management
Social media expert
Story development and brand management
Creative and innovative
03/2015 to Current
Senior Social Media StrategistName.com – Denver, CO
Lead the creation of high-quality marketing strategy for all paid and non-paid social media marketing efforts.
Identified value propositions and key messaging for the marketing of various products using customer insight gained from interactions on social media and at events.
Traveled nationally and internationally to attend conferences, grow a hackathon series created as a side project, and deliver clear company messages to Name.com's target audience.
Clearly defined and tracked key metrics for social media campaigns and all event marketing efforts.
05/2013 to 03/2015
Social Media SpecialistName.com – Denver, CO
Crafted and implemented campaigns for social media to grow the brand audience and efficiently convert new followers into paying customers.
Defined key metrics and tracked campaign effectiveness and adjusted strategies as necessary.
Worked closely with product development team using in-depth knowledge of customer insight collected on social media to refine existing products and help create new offerings.
05/2010 to 09/2012
Sales and MarketingColorado Multisport – Boulder, CO
Answered questions regarding high-end bicycles, nutrition, and athletic training.
Stocked shelves and organized displays in creative ways to increase revenue earned from each sale.
Developed positive customer relationships through the creation of a social media marketing strategy.
Bachelor of Science: Advertising University of Colorado Boulder - Boulder, CO
Focus on advertising strategy creation.
Vice President of the national champion winning triathlon team.
CoRE Credential of Readiness: Economics, Accounting, and Analytics HBX | Harvard Business School - Online
Member of Harvard Business School's first global cohort for a new credential program.