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Senior Event Planning Manager Resume Example

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SENIOR EVENT PLANNING MANAGER
Professional Summary

Innovative Conference Service Management specialist with a 24+ year record of success in providing award winning leadership in service and conference planning. Adept at driving growth of company revenues and improving overall team's performance. Exceptional mentor and coach for new hires. Active in building new business opportunities while securing customer loyalty with repeat business and referrals as well as forging strong relationships with customers, meeting planners and business vendor partners. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements.

Work History
Hyatt Regency Atlanta - Senior Event Planning ManagerAtlanta, GA06/2013 - Current

1,264 guestroom flagship hotel property within Hyatt Hotels Corporation that has over 180,000 square feet of event space with top line revenues exceeding $90 million

  • Responsible for all facets of meeting and event planning for large complex events ,room block management, VIP arrangements, food/beverage planning, on-site coordination, bill review, reconciliation, post conference evaluation
  • Contributed effective ideas for my clients strategic planning and budget analysis process to ensure the best utilization of their resources while creating memorable experiences for their guest and not compromising the profitability of the hotel
  • Responsible for disseminating all key service information and detailed group logistics reports to multiple departments and provided direct communication to over 800 employees to ensure conference success
  • Adept at researching group history to better project the revenue achievements of the conferences to prepare the hotel for advance needs and better alignment of goods and services to the client
  • Run weekly group review meetings with internal departments to recap and provide high level overview of upcoming complex meetings and their impact to hotel outlets and operations
Hyatt Regency Scottsdale Resort & Spa Gainey Ranch - Senior Event Planning ManagerScottsdale, AZ12/2009 - 06/2013

493 guestroom Luxury hotel property within Hyatt Hotels Corporation that has over 70,000 square feet of event space with top line revenues exceeding $80 million

  • Provided award winning event planning services to high profile C-Suite level type attendees and top producers in company's group events
  • Worked with multiple 3rd party vendors to source and provide services to hotel's clients while producing high quality events with true seamless Hyatt experience
  • Managed community give back events by organizing group charitable activities for conference attendees
  • Resolved conflicts and negotiated mutually beneficial contract agreements between hotel and group clients
  • Managed complex operational challenges, improved operations and provided exceptional client support
Hyatt Regency Miami - Associate Director Conference ServicesMiami, FL10/2006 - 12/2009

612 guestroom hotel property within Hyatt Hotels Corporation that has over 100,000 square feet of event space with top line revenues exceeding $39 million

  • Managed and coached multiple Event Planning Managers
  • Appraised and evaluated individual team member's performance and promoted upward mobility in career growth
  • Oversaw staffing and scheduling of other operational areas such as Meeting Concierge program and Corporate Management Trainees
  • Established monthly manager quotas and revenue targets for team achievement
  • Managed file turnover process from Sales to Convention Services to provide managers calendars of assigned event programs to service and execute
  • Produced effective guidelines for productive space management and maximizing revenues
  • Monitored service delivery throughout hotel to ensure highest levels of client and guest satisfaction
  • Ensured Catering Department's forecast revenues were realized and exceeded by preparation of annual forecast, monthly forecast and providing direct financial reports to Hotel's Controller for mid-month and weekly updates of those revenues
  • Audited all sales files to ensure accuracy of forecast revenues as well as monitoring proper space management and utilization of hotel resources for those bookings
  • Provided weekly payroll reports for all hourly employees along direct reports for benefited pay days
Hyatt Regency Atlanta - Sales ManagerAtlanta, GA01/1996 - 01/1999
  • 1,264 guestroom flagship hotel property within Hyatt Hotels Corporation that has over 180,000 square feet of event space with top line revenues exceeding $90 million
  • Developed and implemented successful marketing and sales solicitation activities to secure new business from various market segments
  • Maintained existing business clientele relationships and ensured maximum profitability for hotel
  • Exceeded individual rooms revenue annual quota (1.8 Million) by 14 % and achieved outstanding revenue production awards
  • Utilized advanced professional selling skills and sales contract negotiations to increase hotel's market share in different Corporate, Association and Government Markets
  • Avid user of all personal skills and needs analysis to identify specific customer hot buttons and their reasons for buying as well as tailoring services and how to sell to clients
  • Developed effective sales training program for new hires to understand lead management and space management to increase hotel sales
  • Cultivated strong relationships with key National Account Managers to attain high number of repeat business opportunities and referrals
  • Investigated and implemented ways to improve overall scores on JD Powers and Maritz surveys
Additional Information
  • Microsoft Word, Excel, PowerPoint, Outlook, Event ManagementS, Envision Marketing Sales Productivity Database, Property Inventory Management System
Education
1995Virginia TechBlacksburg, VABachelor of Science: Hospitality And Tourism Management
Skills
  • Account Management
  • Department Management
  • Leadership Team building
  • Revenue Forecasting
  • Contract Enforcement Negotiations
  • Solution Selling Strategies
  • Key Client Retention
  • Strategic Planning
  • Customer Need Analysis
  • Space Management
  • Coaching/Development
  • Key relationship management
  • Data collection and Budget analysis
  • Problem Resolution
  • Strategic event planning
Accomplishments
  • Achieved LES (Learning Environment Specialist) certification through Professional Convention Management Association to produce optimal learning environments based on program content.
  • Designed Meeting Planner Report Card to provide direct feedback on key elements for success during meetings and match customer's top expectations from the hotel.
  • Earned individual highest ranking on Medallia Meeting Planner Surveys by achieving 4.94 out of 5.
  • Earned awards for Hyatt's Leadership in Customer Service.
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Resume Overview

Companies Worked For:

  • Hyatt Regency Atlanta
  • Hyatt Regency Scottsdale Resort & Spa Gainey Ranch
  • Hyatt Regency Miami

School Attended

  • Virginia Tech

Job Titles Held:

  • Senior Event Planning Manager
  • Associate Director Conference Services
  • Sales Manager

Degrees

  • Bachelor of Science : Hospitality And Tourism Management

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