Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
Professional Summary
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
  • Guest services
  • Inventory control procedures
  • Merchandising expertise
  • Loss prevention
  • Cash register operations
  • Product promotions
Work History
Senior Director of Interactive Media, 10/2013 to Current
Dick's Sporting Goods IncEvansville, IN,
  • Oversee digital strategy for the organization as it relates to email marketing and automation, social media, app, web and e-commerce.
  • O Lead a team of 18 subject matter experts that impacts every line of business in the organization including but not limited to ticket sales, season ticket memberships, corporate partnerships, retail, concessions and content monetization.
  • Responsible for generating revenue growth in corporate partnerships, ticket sales and retail streams through digital marketing channels.
  • O Increased corporate partnership revenue for social media approximately 300% for both existing and new accounts, in first three years with the organization by creating integrated content programs and activations with partners.
  • Generated over $1 million in ticket sales through paid media in two months.
  • Manage interactive strategy and day-to-day engagement through social media, which total over 23 million followers, and influence growth in database, website traffic and retail sales.
  • O Increased size of social networks by 100% in 2014 with growth of over 10 million followers making the Miami HEAT one of the largest followings in professional sports.
  • Manage content and sales strategy for digital channels producing increased traffic and revenue in each area.
  • O Manage paid media driving sales and lead generation resulting in 9X ROI for tickets and 12X for retail.
  • O Led redesign of to prioritize revenue through the use of content.
  • O Established new social media accounts to focus on ecommerce and created brand identity for the Miami HEAT Store.
  • Accounts have over 58,000 followers driving a large percentage of traffic and sales.
  • Served as a speaker and panel member at the ASI Power Summit, PR News Conference, Social Media Week Miami and Brand Innovators Summit on behalf of the Miami HEAT.
  • Recipient of 2017 Movers and Shakers Award.
Director of Digital Media, 04/2008 to 10/2013
Florida East Coast RailwayMiami, FL,
  • Generated and developed new and existing revenue streams online through ticketing, content development, social media, game experience, advertising and sponsorship activation.
  • O Developed online sales of season ticket and game plan packages.
  • Increased sales by over $410,000 after the first year with 735% growth year over year.
  • Facilitated database growth and generated leads for sales as well as managed messaging to leads and prospects.
  • O Increased size of email database from 120,000 to over 300,000 contacts from 2008 to 2012.
  • Created and managed campaigns in Salesforce after qualifying and scoring leads for sales reps.
  • Managed and executed sales and marketing opportunities through, email marketing, mobile marketing and social media.
  • O Demonstrated growth in each of those areas.
  • Web traffic increased over 35.5% in monthly unique visitors and by over 2.8 million page views.
  • Mobile database increased 59% and grew social media networks to over one million followers, all producing an increase in sales year over year.
  • Executed and managed all digital corporate partnership initiatives and demonstrated significant growth in interactive sponsorship revenue.
  • O Responsible for developing and implementing new and innovative ways to activate sponsors as well as managing digital inventory.
  • Served as a speaker and panel member at the National Sports Forum, PacNET ’12, Sports Industry Networking and Career Conference, and a National Sports Forum webinar on the topics of digital strategy, social media best practices and monetization.
  • Invited to guest lecture for local universities including Villanova, Drexel and University of Pennsylvania.
Customer Service Account Manager, 07/2006 to 04/2008
  • Managed and maintained 1,500 season ticket accounts with responsibilities including but not limited to renewals, additional season ticket sales and ticket packages, communication and season ticket holder events.
  • O Senior Account Manager on a team that represented over $35 million in renewals annually in addition to over $3 million in incremental season ticket sales.
  • Managed the marketing efforts, traditional and interactive, involving season ticket holder communication.
  • Responsible for email newsletters, direct mail and collateral for sales and renewals as well as for season ticket holder events.
  • O Initiated and implemented, an all-inclusive ticket center allowing ticket holders to facilitate account management, electronic ticket purchases, transfers and deliveries.
  • Assisted with training and transitioning of new Customer Service Account Managers and served as a liaison to the Flyers sales and marketing staff.
  • O Managed day-to-day training for seven new Account Managers during my tenure and supervised staff of interns.
B.B.A: Marketing and Sport and Event Management, Expected in 4 2006
GPA: 3.8/4.0, Summa Cum Laude, Beta Gamma Sigma, Phi Eta Sigma National Honor Society, Dean’s List, National Society of Collegiate Scholars, National Honor Society, Presidential Merit Scholarship, Robert Byrd Scholarship, Golden Key International Honor Society
: French Language and Culture, Expected in 7 2001
Skills & Activities American Marketing Association
: , Expected in 2 2021
- ,
Big Brothers Big Sisters
: , Expected in 2013
- ,
Computers: Eloqua (Oracle), Adobe Campaign, Salesforce, Adobe Analytics, Paciolan, Ticketmaster/Archtics, Shopify, HTML, Adobe Photoshop, Dreamweaver, Microsoft Access, Excel, PowerPoint, Word, and Outlook

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