senior director of admissions and marketing resume example with 7+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Claire St. 10th Floor
Home: (555) 432-1000 - Cell: - - : - -
Professional Profile

Results-focused sales and marketing professional with strengths in account/client relationships, business development strategies, marketing analysis, collaboration, and strong ability to perform strategically. Proficient in leveraging knowledge in multi-disciplines areas to promote business development, and rapport. Knowledgeable in multiple healthcare arenas including CMS, private insurance, skilled nursing, rehabilitation, hospital and office settings. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.

  • Report analysis
  • Schedule management
  • Business Development
  • Problem resolution
  • Customer Relationship Management (CRM)
  • Competitive and Trend Analysis
  • Marketing Collateral
  • Brand-building strategies
  • Staff management
  • Department Budget
  • Project organization
  • Operational improvement
  • Marketing campaign management
  • Product Launch
  • Internet and E-mail Marketing 
Relevant Experience
  • Led team to achieve 100% occupancy for 2 years during COVID pandemic, earning recognition from upper management, promotion, and financial reward.
  • Consistently maintained high customer satisfaction ratings.
  • Promoted from Community Service Representative to Senior Community Service Representative for region in less than 12-months.
  • Facilitated onboarding of new providers by scheduling training, answering questions and assisting in credentialing paperwork.
  • Investigated and analyzed member/provider complaints to identify and resolve issues.
  • Managed multi-accounts in broad spectrum of service lines to ensure proper resources for residents/families and company.
  • Demonstrated proficiency in performing multiple positions as company oversaw growth.
  • Effectively operated admissions, marketing and sales simultaneously.
  • Certified Dementia Friend Champion and Ambassador, Dementia Friends USA, International Alzheimer's Society
  • Certified Alzheimer's Caregiver, National Certification Board of Alzheimer's and Aging Care
  • Parkinson's Foundation Ambassador
  • Chamber Board of Directors
  • Recognized as Employee of the Year- 2021, 2022 for outstanding performance and team contributions.
09/2018 to Current
Senior Director of Admissions and Marketing Trilogy Health Services City, STATE,

-Developed and implemented strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.

-Established and maintained consistent and vibrant corporate image through all product lines, represented company at trade events and developed strategic relationships with key prospects.

-Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.

-Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.

-Developed, mentor, and provided ongoing training and leadership to division's admissions, marketing, and hospital liaisons positions to drive company's growth.

-Managed referral systems (Allscripts, Epic, and NaviHealth) to promote and maintain relationships with Baptist, CHI, and UK Healthcare networks and to drive census for division.

-Held weekly one-on-one meetings to review performance, set goals and provide customized coaching.

-Promoted product and service benefits through facility tours and engaging presentations.

-Managed and maintained client book of 225 accounts and weekly sales records.

-Stayed current on industry trends and changes and participated in professional development opportunities to strengthen product and service knowledge.

-Given additional year of tenure for COVID Pandemic

03/2017 to 09/2018
Lifeline Program Manager Baptist Health Lexington City, STATE,

-Oversee program planning, program growth and finances; assign and supervise work of 5-10 volunteers and 2 part-time employees.

-Effectively manages large subscriber base (650) to ensure appropriate care and reduce recidivism.

-Establish and cultivate relationships with community organizations; active in health fairs and community speaking events to promote Baptist Health Lifeline throughout the state of Kentucky.

-Serves as a liaison for program, consumer, provider, and county EMS divisions.

-Perform intake process/installation within 48 hours.

-Attend safety training and keep all certifications/licensure current.

-Baptist Health Auxiliary Board Member

09/2014 to 03/2016
Senior Provider Relations and Education Representative StableView Health City, STATE,

-Cultivate and maintain collaborative internal and external business relationships.

-Present and communicate directly to provider groups policies/procedures and provider based initiatives.

-Identify and resolve provider concerns for Appeals and Grievances process.

-Communicate new service opportunities, special developments, information, or feedback gathered through field activity.

-Adheres to established internal controls, regulatory and fiduciary policies.

-Collaborates within health plan operational areas to ensure consistency among functions and adherence to strategic plan.

-Maintain current licensure to sell accident, health, and life insurance in KY and OH.

-Ensure compliance with national procedures/policies in regards to CMS.

-Create and implement workflow improvements within CS to provide responsive and efficient service.

-Research complex issues across multiple databases and work with support resources to resolve issues.

Expected in 2017 to to
MBA: Business
Midway University - Midway, KY
Expected in 2014 to to
Bachelor of Arts: Healthcare Administration
Midway University - Midway, KY

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Resume Overview

School Attended

  • Midway University
  • Midway University

Job Titles Held:

  • Senior Director of Admissions and Marketing
  • Lifeline Program Manager
  • Senior Provider Relations and Education Representative


  • MBA
  • Bachelor of Arts

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