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senior director resume example with 19+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Professional Summary

Multi-faceted communications executive with extensive background in all areas of strategic communications. More than 20 years as a trusted communications counselor to FORTUNE 150 companies and complex organizations. Proven results in brand and product publicity, media relations, crisis communications, internal communications, strategic communications development and execution, as well as content development across channels.

Skills
  • Communications strategy & execution
  • Collaborative Leadership
  • Audience prioritization
  • Crisis communications
  • Content strategy
  • Social media
  • Executive communications
  • Media relations
  • Reputation building
  • Public relations
  • Message development
  • Storytelling
Work History
10/2012 to Current
Senior Director Avison Young Foster City, CA,
  • Develop and lead external communications strategy and execution for health system – including social media and reputation management.
  • Work cross-functionally to develop and execute public relations and content strategies and tactics in support of business objectives and integrated marketing communications plans.
  • Counsel senior executives on issues and crises, as well as lead crisis communications for health system.
  • Lead team of 16 professionals and work collaboratively across corporate communications.

Key accomplishments:

  • Led external communications strategy for pandemic response throughout COVID-19.
  • Restructured public relations department to modernize adding analytics and measurement; content strategy and execution; media & influencer relations; reputation management; and communications strategy.
  • Established measurement system to connect public relations efforts to bottom-line results.
  • Established brand journalism strategy which feeds content marketing plan for consumer engagement.
  • Combined organization's social media presence into one, cohesive approach.
  • Increased social media fan base by 75% and interactions with brand by more than 1000%.
  • Created and led execution of thought leadership strategy for c-suite executives.
  • Secured speaking engagements at large, national conferences for chief consumer officer and chief executive officer including U.S.
  • News & World Report's Hospital of Tomorrow.
  • Secured coverage for health system in national media including The Wall Street Journal.
09/2010 to 09/2012
Corporate Communications Director, North America Infoblox Inc. Annapolis, MD,
  • Served as company spokesperson for North America.
  • Defined, developed and executed local engagement and media relations strategy for company's first year in Charlotte.
  • Developed relationships with key news media in region and executed strategy for proactive corporate reputation establishment in Charlotte as well as key markets in North America.
  • Created Electrolux North America community relations strategy and developed relationships at key charitable organizations within region.
  • Key member of small global issues management team with responsibility to formulate and execute communications strategy for significant reputational threats to company including plant closures, environmental issues, and legal actions.
  • Established crisis communications process and procedures for global communications team.
  • Managed media relations and campaigns to address public communications in crisis situations.
05/2005 to 09/2010
Corporate Communications Director Dignity Health Belmont, CA,
  • Oversaw day-to-day activities of corporate communications, internal communications, and public relations functions.
  • Reported to investor relations and consistently placed key company executives as sources and experts in top-tier national media including USA Today, The Wall Street Journal, CNBC's Closing Bell, and Squawk Box.
  • Established relationships with top-tier national media outlets and successfully pitched positive brand stories to top-tier media resulting in coverage by USA Today, NBC Nightly News, The Wall Street Journal, Newsweek, TIME, and more.
  • Led staff of four public relations professionals and worked cross-functionally to support business units and their communication needs.
  • Served as primary spokesperson for company.
  • Planned, developed and executed company's merger communications strategy—successfully implementing company's first widely accepted internal communications program.
02/2002 to 05/2005
Communications Specialist KMART/SEARS HOLDINGS CORP, Sears Holdings Corporation City, STATE,
  • Served as primary spokesperson and responsible for brand public relations and product publicity for all brands and products within Kmart stores.
  • Secured more than 200 million media impressions annually.
  • Acted as company spokesperson throughout merger with Sears, Roebuck, and Co.
Education
Expected in 2019 to to
Master of Business Administration: Management
UNIVERSITY oF NORTH CAROLINA - CHARLOTTE, NC
GPA:
Expected in 1997 to to
Bachelor of Arts: Journalism, English Literature
MICHIGAN STATE UNIVERSITY - East Lansing, MI
GPA:
Affiliations
Public Relations Society of America

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Resume Overview

School Attended

  • UNIVERSITY oF NORTH CAROLINA
  • MICHIGAN STATE UNIVERSITY

Job Titles Held:

  • Senior Director
  • Corporate Communications Director, North America
  • Corporate Communications Director
  • Communications Specialist

Degrees

  • Master of Business Administration
  • Bachelor of Arts

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