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SENIOR DIRECTOR
Professional Summary

A results-generating senior leader who has driven over $50 million dollars in new business opportunities through the management of technical proposal teams responsible for the development of value driven client proposals and presentations. Adept at assessing opportunities, crafting integrated technical product and service solutions that drive successful business outcomes for clients. Keen ability to build and lead cross-functional global SME "win teams" to perform client needs assessments, craft benefit driven solution proposals, business strategies and dynamic pitch presentations that articulate the value proposition, while managing all milestones and deliverables in a fast-paced environment.

Skills
  • Proposal Development
  • Technical Writing Acumen
  • Business Development
  • Strategic Consulting and Design
  • Contract Oversight
  • Growth Strategy
  • Customer-Centric Marketing
  • Pitch and Presentation Development
  • Experienced Presenter
  • Marketing Content Development
  • Strong Agency Background
  • Account Direction
Work History
January 2007-CurrentSenior DirectorHarte Hanks |
  • Marketing services organization specializing in multi-channel marketing solutions that connect Fortune 1000 clients with their customers in powerful ways.
  • Harte Hanks partners with clients to deliver relevant, connected and quality customer interactions through strategic assessment, data analysis, marketing technology enablement and the design of integrated strategies across digital, social, mobile, print, direct mail and contact center.
  • Responsible for marketing solution design, proposal and presentation development of direct to consumer marketing strategies, data management and marketing technology database solutions.
  • Lead or participated in 100+ client proposal and presentation opportunities driving over $50MM in marketing services offerings within the past five years.
  • Manage proposal teams and identify, organize and lead cross functional SME "win teams" required to perform client needs assessment, design solutions and develop dynamic proposal and pitch decks that articulate the value proposition.
  • Support sales management and 25 enterprise sales executives in the consultative proposal development of database marketing services and solution sets across diverse industries including health care, consumer goods, automotive, retail, non-profit and financial.
  • Act as subject matter expert in all areas of data management and marketing technology.
  • Develop and refine reusable and custom proposal and pitch content held in Qvidian and RFPIO proposal management software.
  • Deliver compelling marketing materials and point of view papers that highlight Harte Hanks' competitive advantages and superior solution offerings to clients and prospects.
  • Work alongside senior management in recommending solution-based offerings, shape marketing content and sales programs that deliver and communicate solution value proposition.
  • Lead cross-functional teams in the on-boarding of 10+ sold solutions to ensure successful transition and delivery of solutions.
January 2003-January 2007Director of Integrated Data SolutionsVertis Communications |
  • Responsible for the sale and management of direct to consumer marketing strategies and database driven marketing solutions within a large Marketing and Advertising organization with over $1.7 billion in revenue.
  • Develop data driven direct marketing solutions that utilize sophisticated data analysis to formulate and execute multi-channel marketing strategies for a client base of over 3000 companies.
  • Support executive sales management and their sales teams in the consultative sell and implementation of targeted customer communication strategies to clients across diverse industries including Furniture, Grocery, Specialty Retail and Consumer Packaged Goods.
  • Provide high level account management of teams servicing Fortune 1000 Retail and Consumer Goods clients.
  • Direct cross-functional account teams responsible for managing Fortune 1000 clients direct marketing plans and budgets.
  • Manage partner relationships across various marketing channels to ensure timely, relevant and cost effective marketing program implementation and results analysis.
  • Assist clients in the planning and the optimization of their annual marketing budgets to achieve the greatest ROI.
  • Responsible for a 300% growth in the utilization of database marketing and e-marketing for a specialty retailer over two years, generating a 15% increase in overall return on investment.
  • Grew Database Solutions sales to retail furniture clients by 400% in 6 months supporting a substantial incremental increase in direct mail revenue resulting in incremental improvements in customer acquisition and retention.
January 1997-January 2003Director of Marketing and Strategic Account PlanningTC Advertising |
  • Responsible for the development and marketing sales support of new products and services within an organization that services over 3000 clients.
  • Supported a sales force of 100+ in the education and sales of new products and services made available through the merging of three industry-leading organizations into one company.
  • Responsible for educating and providing sales expertise of direct marketing services to a sales force of over 50 with print sales revenue of $800 million.
  • Responsible for the development of sales strategies and marketing proposals designed to integrate and cross-sell the vast products and services of three leading advertising organizations, then delivering them in presentation form to our clients.
  • Assisted in the development and sales of new targeting software applications and advertising products.
Education
MBA: Marketing and FinanceLaSalle University, Philadelphia, PAMarketing and Finance
BS: Industrial TechnologyArizona State University, Tempe, ArizonaIndustrial Technology
Skills
account management, Advertising, articulate, Agency, automotive, budgets, Business Development, competitive, Consulting, Content Development, content, client, clients, data analysis, data management, Database, database marketing, delivery, direct mail, direct marketing, Direction, driving, senior management, financial, functional, managing, marketing strategies, marketing, marketing materials, marketing sales, win, needs assessment, enterprise, optimization, Presentation Development, Presenter, profit, program implementation, proposals, Proposal Development, proposal, quality, Retail, sales, sales management, Strategy, Strategic, Technical Writing, view
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Resume Overview

Companies Worked For:

  • Harte Hanks
  • Vertis Communications
  • TC Advertising

School Attended

  • LaSalle University
  • Arizona State University

Job Titles Held:

  • Senior Director
  • Director of Integrated Data Solutions
  • Director of Marketing and Strategic Account Planning

Degrees

  • MBA : Marketing and Finance
    BS : Industrial Technology

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