• Interacted with various business team members to gather the requirements and documented the requirements.
• Consulted on BPM design development administration testing and implementation.
• Developed business logic process flow and user interface solutions.
• Performed remote consulting assignments as requested.
• Experience in using Exact Target API by using SOAP API Client.
• Automated the process of syncing the Salesforce data with marketing cloud using data streaming.
• Worked with Salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities, Reports, and Dashboards.
• Established relationships between various objects using Master Detail relationship, Lookup relationships and created the Junction objects.
• Developed and configured Custom Reports and Report Folders for different user groups and also configured the Analytic Snapshots for the sales performance and lead generation statistics.
• Customized the Dashboards to the track usage for productivity and performance of business centers and their sales teams.
• Created User Roles and Profiles, Security controls, Sharing Settings, audit trail setup and also configured Field level security for different profiles.
• Created the Validation Rules, Workflows for automated lead routing, lead escalation and email alerts. Queues, Public Groups and Email Templates.
• Created and customized Page layouts for standard and custom objects.
• Involved in Data migration, Data Imports using Data loader and Bulk API.
• Implemented Web to Lead, Web to Case functionality.
• Communicated with users in the organization using chatter, shared files and feeds.
Environment: Salesforce.com, Force.com IDE, Developer Console, SOQL, Apex, Visual Force, Force.com Data Loader, Page Layouts, Visual Force Controllers, Extensions, HTML, CSS.
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