Salesforce Administrator/Consultant Resume Example

Creative Entity produces interactive media and original content. The products, programs and projects reach coveted vertical markets and are a turn key solution for developing convergent and traditional media. 

Responsibilities: 

Acted as a managing consultant, SFDC CRM Administrator, while developed sales and marketing strategies to expand and develop business through lead generation and customer/sponsor development campaigns for digital media and publishing company

• Involved in Salesforce.com Application Setup activities and customized the applications to match the functional needs of the organization
• Performed the roles of Salesforce.com Administrator / Implementer/Consultant in the organization
• Developed sales and marketing strategy and managed customer, sponsor and partner relationships utilizing Salesforce/CRM automation
• Developed and managed MPs, leading to increase in lead generation and brand awareness
• Involved in technical design for the functional requirements of implementation of Salesforce.com
• Worked on various salesforce.com standard objects, custom objects, triggers, classes, pages, custom buttons, reports, and custom tabs
• Created page layouts, search layouts to organize fields, custom links, related lists, and other functionalities
• Responsible for dealing with roles, profiles and Salesforce System Administrator activities
• Created workflow rules and defined related tasks, time triggered tasks, email alerts, field updates to implement business logic
• Worked on managing users, setting up public groups and queues, profiles, and implemented role hierarchies, sharing rules, security settings including filed level security
• Created profiles and implemented object and field level security to hide critical information on the profile users
• Setting up data sharing rules and execute configuration changes
• Created various Reports (summary reports, matrix reports, pie charts, dashboards and graphics) and report Folders to assist managers to better utilize Salesforce system as a sales tool and configured various Reports and for different user profiles based on the need in the organization
• Involved in Data Migration using Data Loader
• Provided post-implementation support to assist end users in creating reports, dashboards and certain Administration tasks including creating and maintaining user profiles and privileges

Environment: Force.com, Apex, Data Loader, Import Wizard, Controllers, Triggers, Workflows, Sharing Rules, Security Controls

• Performed marketing sales and business development duties
• Identified target groups, created marketing collateral and produced marketing and sales letters along with proposals and calling scripts to penetrate raw segments of the market
• Recruited prospects, set up meetings, communicated concepts, and created custom proposals based on each customer's need
• While reporting to general manager, recommended pricing and payment structure and negotiated contacts until closed

• Worked closely with VP of Global Services, Marketing Director, CSD, PDT and logistics management to assess the impact on sales
• Participated in implementation and UI customization of CRM
• Obtained, qualified, and managed leads from multiple sources using Customer Relation Management System (CRM) Everest
• Managed different marketing (calling and email marketing) campaigns utilizing CRM automation
• Trained new employees for inside sales department and consulted with prospects and customers from the technical sales representative perspective

• Performed marketing, sales, business development and management

• Performed full cycle of AP and cash flow

• Participated in small network implementations (LAN/WAN) in Mac/PC environments including gathering and evaluating the system requirements to be aligned to the client's business needs
• Conducted marketing, technical services,' sales and business development operations
• Performed managerial and administrative duties
• Managed services through Internet marketing to reach additional markets and potential customers using Mac and PC